06/11/2025
With much gratitude for the awesome art of Erin Murphy Design, I'm delighted to announce Convivo's new logo and brand identity! Featuring Erin's original artwork, the logo speaks to Convivo's core value of building thoughtful human-to-human connection through authentic communication skills such as storytelling, public speaking, and more.
Despite what feels like ever-increasing AI hype, I'm really proud to have doubled down on working with actual talented human beings and supporting local small businesses. This logo is the product of collaborations and conversations with two amazing Berkshire-based artists and fellow EforAll Berkshire County small business graduates: Erin Murphy Design and Dan Morgan - photographer! They both listened carefully to the Convivo story -- and kept the focus on the client as the heart of the story throughout the many iterations of the logo design. Erin's final design brings all the themes together with elegance and the human touch. The three dots at the center of the logo represent people taking a Convivo class and working on their communication skills together, celebrating one another as they build authentic connections. The colors orange and blue represent Convivo's focus on building warmth, confidence, and joy in human connection. The custom hand-drawn font represents Convivo's commitment to honing the very human and messy craft of authentic communication.
And despite what feels like ever-increasing fascism, I'm really proud -- especially during Pride month -- to intentionally build the rainbow flag directly into the logo as a permanent signal of allyship and solidarity, not just as a temporary banner for a month. As a brown and bearded immigrant, I'm here to stay and to help build what's next, in community and connection with all who choose to fight the good fight.
Times have changed since Convivo's launch in October 2024, and it has been a long and tough first half of 2025. But I am energized by this new logo to build and offer new classes and programs -- with confidence and joy in the human touch. Stay tuned, and come join the journey -- come connect at ConnectConvivo.com!