Tranzlogic

Data analytics can help your business evaluate its current locations... Read more from https://goo.gl/2jTwbg

How Analytics Drives Smarter Retail Growth Through Site Selection By Charles Hogan, co-founder and CEO, Tranzlogic. Not enough businesses are using data analytics, and it’s not because there’s a data shortage. A new survey found that more than half of companies …

Are you using to target ? According to this article from Mobile Marketer, you might want to reconsider.

"While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile."

Gen Y more receptive to mobile marketing than Gen Z: Forrester - Mobile... While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on...

When calculating your ROI, are you using the correct ?
Learn about the "blind spot" you may be neglecting in this post from Entrepreneur.

Call Conversions: the Blind Spot Threatening Digital Marketing ROI Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?

When Newbury Park Bicycle Shop wanted to expand, they turned to Tranzlogic's analytics and marketing services to increase sales, optimize campaign strategies and target their best customers. The result was a doubling of their flagship store and two new locations, all of which were chosen with Tranzlogic's analysis of communities and geographies that would maximize ROI. See the full case study here: https://goo.gl/V2ZHof

Newbury Park Bicycle Shop Casestudy | Tranzlogic Follow Us: CLIENT About: Southern California bicycle and bike accessory retailer Goal: Efficient expansion, marketing, promotions and product...

Transactional data is the key to driving sales; it's all about properly utilizing it!

Learn how to get the most value from your in this article from our CEO, Charles Hogan.

Check out this link

Are your offline habits promoting your online endeavors? You could be generating traffic online without ever logging on to your computer.

Check out this post from MarTech Advisor to learn more.

Traffic-Generating Offline Strategies Which Enhance Online Brand Visibility You may have created your dream website, put in your time to pick the perfect background, and developed the content with a lot of effort. But, it...

Big data is altering big business and improving the customer experience.

Learn about how allows business owners to target their customers' needs directly in this article written by Tranzlogic's CEO, Charles Hogan.

How Localization Is Using Big Data to Drive Big Business | Tranzlogic How Localization Is Using Big Data to Drive Big Business by Marketing | Sep 20, 2016 | Customers, In the News, localization, Retail, Sales | 0...

Learn how to implement a company-wide strategy in this insightful piece from Business 2 Community.

Develop A Content Marketing Culture Across Your Entire Organization Successfully developing a content marketing culture, not just within your marketing team but, across your organization requires planning, process...

"This generation responds to interactive content that uses real, honest people and influencers they trust over celebrities."

See what else these two business-savvy have to say about marketing to in this Forbes article.

Two 17-Year-Olds Explain How To Engage The 'New Millennials' I recently connected with Deep Patel and Connor Blakley, two 17-year-old entrepreneurs who just teamed up to launch their youth-marketing venture,...

"Machines today are more sophisticated than ever. And it is certainly true they are vital for big data collection and understanding popular sentiment," but a combo of tech and human understanding is the best way to accurately interpret says Bizcommunity.com.

Why social data analysis needs human understanding Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new...

Meet your customers' needs by forgoing the traditional one-size-fits-all marketing approach and embracing .

Learn more about the benefits of localization in this guest article from our CEO, Charles Hogan, featured on Information Management.

How Localization Is Using Big Data to Drive Big Business By using detailed data about local customer behavior, retailers, businesses can move from overly broad promotions to segmented offers that closely...

As a small business owner, you must play many roles. In this article from Entrepreneur, the author argues that small business owners "must now wear another hat: the data scientist hat."

Check out this article to learn more about data management challenges facing small business owners!

And if you need more help tackling your data management problems, Tranzlogic has the solution.

5 Data Management Challenges Facing Small Business Owners Small business owners must now where an additional hat - the data scientist hat.