Canifax Marketing Co.

SEO isn’t just for Google anymore… it’s how your content gets found on social media too. Lately, this is the conversation I’ve been having with my clients:

You can’t just post and hope anymore.
If your content isn’t optimized, it’s getting buried.

Think:
- Keywords in your captions (what your audience is actually searching)
- Search-friendly hooks (yes, people are using IG like a search engine now)
- Strategic use of alt text + on-screen text
- Saying the keywords out loud in your videos (huge for reach)

Because the goal isn’t just to go viral, it’s to be discoverable. The right people should be able to find you without you constantly chasing them.

If your content feels like it’s not reaching the people it’s meant for, this is probably why. SEO on social isn’t optional anymore cause it’s apart of the strategy.

Did you know my monthly newsletter (subscribe with link in bio) is filled with free nuggets of marketing advice? This month, I’m talking about how to end Q1 strong with easy steps to take before we dive into spring. Let’s close Q1 with clarity and confidence.

Women-owned businesses are powerful drivers of innovation and community. According to the U.S. Small Business Administration (SBA), women entrepreneurs continue to launch businesses at increasing rates but sustainable growth comes from systems, not just passion. March is about putting those systems in place.

Stop sending boring emails that get ignored. If your open rate is less than 30%, let’s take a deep dive into what might be causing those low numbers! DM or comment all your email questions 👇🏼

Email marketing isn’t optional for small businesses anymore. It’s the one channel you own, control, and can build real relationships over time.

Some quote don’t just inspire, they rewrite how you think! Sharing few that have recently shifted my perspective in a big way.

Your 2025 analytics are already telling a story, take a minute to follow the trail and see what’s actually driving connection and conversion!

Why is this trend hitting me right in the feelings?! 😭

Your storefront isn’t on the street anymore, it’s online! Before someone makes a purchase, they scroll your website, socials, and Google presence. Make your digital storefront work as hard as you do by making sure your online presence is cohesive and connected.

Q1 isn’t just a fresh start, it’s your biggest marketing advantage! Review what worked, ditch what didn’t, and set your strategy up to succeed all year long.

Hot take: AI is actually costing small businesses sales.

Your audience can tell if your AI-written captions sound like everyone else’s. And when connection disappears, sales follow.

This past week has been FILLED with conversations with my clients about ADA compliant websites. The news is spreading like wildfire across the small business community that their peers are getting sued for not having ADA compliant features on their websites.

Here’s what you can do about that today:
1. Check with your website designer/ builder to see if they’ve added the app/ codes to your website
2. If not, DO IT NOW! I use All In One Accessibility codes on WIX and the app on Shopify
3. You can do an accessibility check to see where any errors or gaps might pop up at wave.webaim.org
4. Adding an accessibility page to your website stating how you’re working to forever improve your website and feedback is welcome

Unfortunately, there’s nothing you can do to 100% cover you because the laws are so complex and vague, but this is your first step to protect yourself against any type of attack from the handful of law firms attacking small businesses.

DM me if you need help getting this done on your business website! I’m offering this as a free service for the month of January to any small business owner 🫶🏼

DISCLAIMER: This is in no means legal advice and my advice to any business owner is for general informational purposes only and not legal advice. If you have any questions or need help, please contact a legal professional. This is simply spreading the message to other small business owners.