10/14/2026
“Sustainable” seafood should live up to its label. 🐟
For generations, communities in Downeast Maine have depended on clean waters and wild fish. This video highlights what’s at stake as industrial salmon farming corporations like Cooke Aquaculture threaten those waters, local fisheries, and the livelihoods connected to them.
Cooke is also a major supplier of Hannaford’s farmed salmon, which the grocery chain aggressively markets as sustainable.
Today, we announced a lawsuit alongside FarmSTAND and our legal partners challenging Hannaford and its parent company’s allegedly deceptive marketing.
The complaint details pollution, harmful chemical use, and mass fish deaths linked to the industrial farms supplying its salmon.
Shoppers deserve honest information. Fishing communities deserve clean water. And “sustainable” should mean more than a marketing claim.
💬 Comment OCEAN below to join us in protecting our oceans from factory fish farms. 👇
Video credit: Emma Baiada, Severine von Tscharner, Scott Sell, and Taylor Griffith.