08/26/2026
Protecting Brands. Elevating Influence.
The Institute for Responsible Influence (IRI) helps brands, agencies, and creators build safer, more transparent partnerships through training, certification, and accountability. Brought to life by BBB National Programs’ 501c3, The Center for Industry Self-Regulation, IRI equips creators with tools to meet truth-in-advertising standards and supports brands and agencies in partnering with creators in ways that promote transparency, accountability, and consumer trust.
Learn more at https://aaf.org/IRICertification about the Institute for Responsible Influence.