Perceived

Would you believe that packaging has everything to do with consumer buying decisions, and that less cluttered packaging leads customers to pay a premium price for the product? Here is proof!

Why more food, toiletry and beauty companies are switching to minimalist package designs Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.

Are parents of furry babies spending more on their babies than on other family members and why? You are in for a surprise when you check out this article.

Why holiday spending is going to the dogs As prep for the holidays begins, pets are increasingly landing on consumers’ gift-buying lists — sometimes over other family members.

Are we spending more or less on holiday shopping in post acute pandemic days? The answer will shock you!

Holiday spending to surpass pre-pandemic levels: Deloitte Shoppers are increasing their holiday budgets across income levels, but for those starting to repay student loans nearly half may cut back on spending.

What’s in a brand name? Turns out - quite a lot

What's in a Brand Name? An analysis of what makes some brand names more effective than others.

Importance of brand and media to be joint? YES. Take a look.

Media Need Brand Suitability Standards As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying.

DID YOU KNOW? Most interesting news for marketers today!

66% of marketers expect revenue growth this year and beyond.
90% of marketers say 2020 upped digital engagement.
75% of marketers now work and collaborate from anywhere.
Marketers expect a 40% increase in data sources by next year.
70% of CMOs are redefining success to match company goals.

Do you use kettle bells in your workout? Today we did. Intense Kettle Bell Fusion class this morning at JCC of Schenectady with Chet and Gardner from Channel 6 Upstate Fitness led by Lisa Galvez! Plus: Terry Santoro, JCC Fitness Director, walked Chet though proper ways of doing various exercises. Watch us work at 10:30 PM tonight on Channel 15 Upstate Fitness!

Are we the only ones confused and... slightly disturbed by this advertisement? Can u guess what this is.

THIS IS FOR YOU: client or fellow marketer, have a BURNING question you want to ask your agency or a colleague marketer or client.

BURNING QUESTION 1
Question of all times, ALL creative professions and ALL clients that come to us for creative wisdom: Your client dubs you the expert and entrusts you with the fate of her brand, while maintaining oversight. You dig deep in the crevices of your mind and heart where, as we all know, the best ideas live. You study the client: products, service, culture, operations, competition. You pullout your freshest, innovative and relevant to this precious brand, ideas and insights to serve as the foundation of the messaging and visual strategy…..and receive strong pushback from the client. The brand is theirs. The expertise is yours. How much pushback do you give knowing that you covet this concept and the client does not, citing logic that you also disagree with.
What is next CLIENTS, CREATIVES? (Our answer to come)

WELCOME TO THE BURNING QUESTION

YOU: client or fellow marketer, have a BURNING question you want to ask your agency or a colleague marketer or client.

EACH WEEK on Monday, Wednesday and Friday we will post on our page a BURNING question from our own collection. We look forward to your answers AND to the BURNING question you most want to ask. Send it in to us or post on your own! http://perceivedbrand.com/brand-management/

Brand Management. Brand Consulting. Brand Experts - Perceived