A 60 minute webinar is NOT enough time to build trust. No trust = no sales.
A live challenge builds trust naturally over multiple days, it makes selling feel easy.
I'm hosting my live Serve-First Sales Challenge next week where I'll be breaking all this down.
You'll see exactly how you can implement a live challenge in your expert business to grow sales (better than webinars and automation)
Comment the word "LAUNCH" and I'll send you the link to register for FREE.
Kerry Egeler
⚡️ Helping course creators & coaches scale through challenge launches
Be honest, have you lived this daily loop? 😂
is shutting down Digital Course Academy, one of the biggest online courses ever created.
After nearly a decade, 28,000 students, multi million dollar launches....
She’s closing the doors and it's shaking up the course & coaching world.
So does that mean digital courses are dead?
Not exactly.
What is happening is a shift.
People are moving away from fully self-paced, video-only courses and toward:
• live cohorts
• guided experiences
• community-based programs
Most people don’t want 100 videos sitting in a members area anymore.
They want support.
They want momentum.
They want help applying what they’re learning in real time.
Completion rates and outcomes tell that story clearly.
So should you shut down your course?
No.
But if you’re selling a course today, it needs more than content.
It needs community.
It needs live touchpoints.
It needs structure that helps people actually follow through.
Courses aren’t dead.
The old way of selling them is.
👇 Curious how others are adapting. What do you think this shift means?
12/07/2025
Tomorrow we start.
The Serve First Sales Challenge kicks off Monday, December 8th, and it is built for online experts, course creators, and coaches who are tired of pressure heavy launches and want to sell in a way that actually feels human.
Here is what we will do together for 5 days:
🧩 Beat the “trust recession” by designing a Serve First Challenge that builds belief every single day
🎯 Pick a 5 day promise that leads directly into your offer so sales feel natural, not forced
📚 Map out your full challenge using my S.E.R.V.E. framework
🎤 Learn no pressure sales invites that feel like serving, not begging
📈 Turn your challenge into a repeatable launch system you can run again and again
You get:
✅ 5 live trainings with me
✅ Private Facebook community for support and feedback
✅ Replay access during the week
✅ Daily action guides so you actually get this built
✅ My exact challenge launch sales funnel you can copy
Ticket price is just $7.
It'll be the best $7 you've spent this entire year.
If you are an online expert, course creator, or coach who wants to design a Serve First Challenge that can 4x your sales through service, not pressure, this is your invite.
Comment LAUNCH and I will DM you the link to grab your spot before we go live tomorrow.
If I had to start from zero today, here’s exactly what I’d do.
No list.
No audience.
No offer.
Just skills I can use to serve people and solve real problems.
Here’s the “start over” plan:
1️⃣ Take inventory of my skills and decide who I want to serve
2️⃣ Get insanely specific about where they are in their journey and what they’re struggling with
3️⃣ Create a 5 day paid challenge that helps them hit one clear, tangible win
4️⃣ At the end, invite the right people into a deeper high ticket program so I can help them create the full transformation
5️⃣ Run that challenge again and again, each time sharper, more profitable, and more effective
You do not need a giant audience to make this work.
You need a specific person, a real problem, and a clear 5 day win.
If you want to see my full challenge launch system that has done multiple millions in sales, comment LAUNCH and I’ll DM you a link to join the next live event.
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