03/08/2026
Throughout Women’s History Month I’m sharing the stories of Tucson’s many women-owned businesses and the ways they improve our community. Now more than ever, we need to stay rooted in reality and support our local shops, restaurants and other businesses. Keeping our dollars in our community is a strong response to what’s happening at the national level, so please support the wonderful Tucson business owners you’ll meet all this month.
Today we’re meeting Daniela Vizcarra, owner of Studio Fuerza at 5244 S. 12th Ave. Studio Fuerza is a certified mat Pilates & yoga studio that she opened when she realized she couldn't find the kind of gym she wanted. "I didn’t always see women who looked like me in the wellness space," she says. "I wanted to change that narrative not just for myself, but for other women in my community. I created my studio because I saw a need for a space to uplift, empower, and educate women on the lifestyle of wellness."
For her, locating her business near where she grew up is an important part of her mission: "There’s something really special about building a business in the same community that raised you. Growing a wellness business here feels meaningful. It’s not just about opening a studio, it’s about contributing to the growth of the South Side. Building businesses and spending money within our neighborhood and showing people that big dreams can be built here."
Women's History Month reminds her of all the women who came before and made her success possible: "Seeing women lead boldly, take up space, lead with kindness, and change people's lives is inspiring. . . I feel a responsibility and an honor to continue building something that future generations of women can look at and think, 'If she did it, so can I.'"
You can find pricing, information about classes, contact information and more at https://www.studiofuerza.org/ and follow her on Instagram at . If you've been thinking about starting a practice or you're looking for somewhere to try out, please give her some love this March.
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