09/25/2026
HARD has always been about more than just making you faster on the bike.
From day one, we’ve said we’re here to help our riders all the way through their careers on the bike, off the bike, with bike setup, sponsorships, connections, and the people they surround themselves with.
So I’m going to practice what we preach.
Hayden Cordell doesn’t pay me for this post. I’m sharing it because I genuinely believe in their product and because they’ve invested in HARD and our riders.
My way of returning that investment is giving them the support and recognition they deserve.
That’s how you keep sponsors. That’s how you build relationships. And that’s how you create support that lasts beyond one contract or one season.
Billdog has gone out and purchased two complete sets of 85cc suspension specifically for testing so we can properly support riders on the Austrian-brand 85s.
Almost every 85 rider I work with has tried Billdog suspension, and many end up making the switch. Not just because the suspension works, but because of the customer service, trackside support, willingness to test, quick turnaround, and attention to detail.
There’s a reason Hayden Cordell is at our camps.
As a rider, you’re eventually going to run into two major ceilings:
1. Suspension
If you don’t trust what your bike is going to do, you’re going to limit how hard you can push.
2. Technique
Poor suspension can force riders to compensate with their body and create bad habits simply because that’s what makes the bike feel manageable.
Parents stop buying go-fast parts before making the bike work correctly.
That $800 pipe or engine part isn’t going to make your kid faster if the bike isn’t set up for them.
Spend the money on the foundation first.
Get the suspension set up for your rider’s height, weight, ability, and riding style.
Give Hayden Cordell a call. I truly believe you’ll feel a night-and-day difference.
That’s HARD.
We’re not just building faster riders. We’re building better riders, better relationships, and better careers. 🏁
