09/08/2026
🎨Starting our Digital Arts degree series with Digital Marketing!
Digital Marketing combines technology, creativity, and strategy to help businesses connect with their audiences online. In this series, we’ll take a look at what Digital Marketing is, some of the courses students can take, and the careers this degree can lead to.
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Created by Lehansa Fernando Lehansa Fernando
UAT Digital Marketing Intern | Majoring in Advancing Computer Science, Data Science, Artificial Intelligence & Digital Marketing | Minor in Robotics Engineering.
📱What is Digital Marketing?
Digital Marketing focuses on using digital platforms and technology to promote brands, products, and services. Students learn skills in areas like social media, content creation, search engine optimization, digital advertising, web analytics, and creating strategies that reach the right audience.
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Created by Lehansa Fernando Lehansa Fernando
UAT Digital Marketing Intern | Majoring in Advancing Computer Science, Data Science, Artificial Intelligence & Digital Marketing | Minor in Robotics Engineering.
📚Let’s take a look at some of the courses you could take in Digital Marketing!
🎨ART103 — Digital Asset Creation
📱DMD235 — Marketing for Digital Media
🏷️MKT220 — Brand Management Strategies
🌎MKT250 — Marketing Environments
💬MKT320 — New Media Communication and Marketing
🔎MKT330 — SEO and Applied Online Marketing
These courses give students experience with digital content, branding, new media, marketing strategies, and SEO. Together, they help build practical skills for working in today’s digital marketing industry.
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Created by Lehansa Fernando Lehansa Fernando
UAT Digital Marketing Intern | Majoring in Advancing Computer Science, Data Science, Artificial Intelligence & Digital Marketing | Minor in Robotics Engineering.
💼What can you do with a Digital Marketing degree?
📱Digital Marketing Specialist — Creates and manages digital marketing strategies to help businesses reach their target audiences and grow their online presence.
📲Social Media Manager — Plans social media content, manages brand accounts, and monitors audience engagement across different platforms.
✍️Content Creator — Deve