Farmers Market Success with Jennifer

Farmers Market Success with Jennifer For bakers ready to build more than just another market booth.

Helping you elevate your products, increase your profits, and create a business that’s built to grow.

What an amazing summer market season this has been so far!There have been early mornings, long prep days, frequent sello...
09/07/2026

What an amazing summer market season this has been so far!

There have been early mornings, long prep days, frequent sellouts, and plenty of lessons along the way. One of my favorite parts has been having my family step in and support this business, including my son working the booth at the Second Sunday Market.

Now I want to celebrate your season too.

What is one summer market win you’re proud of? Maybe you reached a sales goal, tried a new market, improved your display, gained a repeat customer, or simply kept showing up.

Drop your win in the comments. Big or small, it counts.

The farmers’ market taught me how to sell my baked goods.It taught me how to talk to customers, gather feedback, price p...
06/10/2026

The farmers’ market taught me how to sell my baked goods.

It taught me how to talk to customers, gather feedback, price products, package beautifully, and build relationships one conversation at a time.

Today, I’m packaging samples for local businesses and hospitality partners.

The skills that help you sell one product across a market table are often the same skills that help you land larger opportunities.

Don’t underestimate what you’re learning while standing behind your booth.

It’s preparing you for whatever comes next.

Where has your business taken you that you never expected to go?

06/08/2026

Monday morning check-in ☕️

How was your weekend market?

Biggest win, biggest lesson, or biggest challenge?

Tell me below.

Most bakery booths make this mistake.Everything sits flat on the table.At a farmers market, shoppers scan booths quickly...
03/09/2026

Most bakery booths make this mistake.

Everything sits flat on the table.

At a farmers market, shoppers scan booths quickly. If your products sit at table level, they disappear.

Add height to your display.
Tiered trays and risers bring products closer to eye level and make people stop.

Simple rule:
If someone 10 feet away can’t see what you sell, your booth likely needs improvements.

👇 Curious, what booths make you stop?

Most of us look at revenue and think,“I made $480 today. Not bad.”But here’s the deeper question:How much did each custo...
03/03/2026

Most of us look at revenue and think,
“I made $480 today. Not bad.”

But here’s the deeper question:

How much did each customer spend?

➡️ If 40 customers spend $12 each → $480

➡️ If 40 customers spend $18 each → $720

Same number of customers.
Same hours at market.
Very different strategy.

That number is your Average Order Value (AOV).

When you start thinking about AOV, profit margin, and sell-through percentage — you stop running a bake sale and start running a business.

This is the shift I’m leaning into this year.

Are you tracking AOV yet?








I added a loyalty card at my market about a year ago and it changed how many customers came back the following week.It’s...
02/19/2026

I added a loyalty card at my market about a year ago and it changed how many customers came back the following week.

It’s not really about the discount; it gives people a reason to return instead of starting over at another booth.

Repeat customers are what turn a market from unpredictable to reliable.

Would you try something like this at your market?

If you sell at markets, read this. Most new market bakers don’t struggle because their products aren’t good.They struggl...
02/14/2026

If you sell at markets, read this.

Most new market bakers don’t struggle because their products aren’t good.
They struggle because they bring too much.

Overbaking “just in case” feels safe.
It’s not.

It leads to:
• Wasted product
• Lower profits
• Burnout

More product does NOT equal more sales.

What does?

Data.
Tracking.
Adjustment.

Start small.
Track what sells.
Increase slowly.

If you sell at markets, this is the work that matters.

📌 Save this for your next market prep.
Follow for smart, practical market strategy.

Today was slow.Cold weather, competing events, light foot traffic.But it was still useful.Tracking what sells and what d...
02/07/2026

Today was slow.
Cold weather, competing events, light foot traffic.

But it was still useful.

Tracking what sells and what doesn’t is how you build a farmers market strategy that actually works long-term. Slow days are often where patterns show up the clearest.

Today confirmed something I’ve seen before:
breads and scones perform consistently in winter markets, even when traffic is low. Cookies are much more sensitive to weather, season, and crowd energy — even when they’re featured.

Every market gives you data.
The difference is whether you use it or ignore it.

If you sell at markets, this is the stuff that matters. ❤️

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Saratoga Springs, NY
12866

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