08/06/2026
we treat a lack of resources as the enemy of good ideas. it usually isn’t.
a review of 145 studies found that constraint, in the right dose, reliably increases creativity across individuals, teams, and organisations.
when there’s less to work with, something shifts. you stop searching for the perfect tool and start using what’s already there. ideas come from rearranging, not adding.
you can see it in small ways. a child will often do more with a cardboard box than with the toy it came in. the box doesn’t come with instructions, so they have to decide what it becomes.
there is a limit. too much constraint can close things off. but the idea that more resources always lead to better ideas doesn’t really hold.
abundance gives you more to choose from. constraint gives you something to work with.
so a different question to sit with:
what’s the best thing you’ve ever made out of almost nothing?