California School Public Relations Association

June is here, and the learning does not stop! 📅
We have a great lineup of events this month, and you won't want to miss any of them.
➡️ June 8 - Webinar: The Power Seat You're Already In
➡️ June 10 - School Communication and Community Engagement Certificate Program, Session 1
➡️ June 25 - Webinar: Forgotten Voices: A Guide for Increased Staff and Family Voice on Communication and Collaboration
➡️ June 26 - Office Hour: NSPRA Annual Seminar Preview and General Questions
➡️ June 26 - San Diego Imperial Regional Event

Happy Global Runners Day! Today, we're reminiscing on our fun CalSPRA 5k Run/Walk during our 2026 annual conference in San Jose. Tell us below where your running shoes are taking you today! 👟👟

You do not need a new title to lead. You already have one of the most powerful seats in your organization.

Join us June 8 at 12:00 PM for our Conference Callback Webinar, The Power Seat You're Already In, presented by the incredible Jill Wagner, APR. This highly rated session from our 2026 conference is back by popular demand, and for good reason.

If you have ever felt overlooked, underestimated, or stuck in a support role while delivering top-level work, this session is for you. Walk away with the tools and confidence to fully own the strategic value you bring every single day.

Register today at CalSPRA.org

June is almost here, and it brings with it some meaningful observances to consider recognizing in your school communities!

A few highlights:
🌈 LGBTQ Pride Month

Plus special days to mark on your calendar:
📅National Running Day (June 3)
📅World Environment Day (June 5)
📅US Flag Day (June 14)
📅Juneteenth (June 19)

We'd love to hear from you! Share how your district or COE is recognizing and celebrating these observances in the comments below!

Friendly reminder! 👋 CalSPRA's May Office Hour is tomorrow, Thursday, May 29, at 9:30 AM.
No agenda, no pressure. Just an hour to ask questions, brainstorm ideas, and connect with colleagues who truly get the work you do. Pop in for a few minutes or stay the whole hour. Either way, we'd love to see you there!

Kickstart your school PR career with CalSPRA’s 2026-2027 School Communication and Engagement Certificate Program! 🚀

Learn directly from CalSPRA Executive Director Trinette Marquis, APR, and industry experts in this 9-month cohort built to help you master the complexities of educational public relations.

Build your expertise and graduate in person at next year's annual conference — just like our amazing 2026 grads pictured here!

👉 Secure your spot today: https://trst.in/6P0s1L

We’re thrilled to welcome an outstanding lineup of speakers to the latest CalSPRA Orange County & Inland Empire Region Professional Development Day on Wednesday, June 17! 🎉

This year’s theme, Connection, reflects our commitment to bringing professionals together to share strategies, discuss emerging trends, and elevate the work of school communication. Breakout sessions will explore topics such as strategically planning long-term career success, hacking the social media algorithm, leveraging PR interns, targeted Meta ad campaigns, elevating and branding events, and more!

A huge thank you to CalSPRA OC/IE Regional Chair Angel Mead and Assistant Regional Chair Daniel Langhorne for organizing this powerful professional development experience!

🔗 Register by June 5: https://trst.in/qN3UDt

Tomorrow is the day! ⏰ Don't miss our Conference Callback Webinar, AI + Social Media: Next-Level Strategies to Connect, Inspire, and Grow Your Reach, with CalSPRA's 2026 Communicator of the Year, Fermin Leal.

🗓️ Wednesday, May 27 at 2:00 PM!

While many of a school communication professional’s roles are visibly represented through public-facing content, a significant portion of their impact stems from less apparent, yet equally critical, strategic work. 📰

These “behind-the-scenes” efforts are fundamental to the long-term health, stability, and success of the entire school ecosystem. These tasks often involve strategic thinking, data analysis, and intricate interpersonal skills that directly support the school’s operational efficiency and public perception, even if they don’t immediately manifest in a social media post or press release.

📊 Explore the data and see how California school communicators are driving strategic value across our state: https://www.calspra.org/white-paper-2026/