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🤖 SAP Joule is becoming the brain of modern enterprise software.

Instead of clicking through complex systems, users can now simply talk to SAP using natural language.

AI is turning enterprise software into conversation.

This is the future of work.

🚀 SAP is entering a new era — the Autonomous Enterprise.

Imagine AI agents handling finance, supply chain, procurement, and operations automatically with minimal human input.

SAP is transforming ERP into an intelligent business ecosystem powered by automation, data, and enterprise AI.

The future of business operations has officially begun.

At the SAP Labs India Innovation Park Auditorium, every gathering is an opportunity to inspire ideas, celebrate innovation, and strengthen connections. ✨
From leadership moments to celebrations, the auditorium stands as a vibrant space of collaboration and creativity.

🚀 The future of business is no longer coming — it’s already here.

At SAP Sapphire 2026, the next generation of AI-powered innovation took center stage, redefining how businesses operate, scale, and grow in the digital era. From intelligent automation to trusted enterprise data, the journey toward the Autonomous Enterprise has officially begun. 💡🤖

✨ Smarter workflows
✨ Faster decision-making
✨ Enterprise-wide intelligence
✨ AI that drives real business impact

The companies that embrace AI today will lead tomorrow. 🌍📈

Creating spaces that inspire bold ideas, meaningful conversations, and limitless possibilities. ✨

Every corner reflects innovation, collaboration, and the courage to shape the future one idea at a time. Building environments where creativity thrives and progress never stops.

Here’s to a week of innovation, collaboration, and turning possibilities into progress.

In his kickoff keynote at , , Klein and other SAP Board members detailed how SAP plans to bring agentic AI to the world’s most critical business workflows so that humans and AI can meet the accelerating demands of global business profitably, strategically, and safely.

“Today I’m super proud to launch our new SAP Platform, which forms the basis for our vision of the future of business: the Autonomous Enterprise, where agents run the business and you can focus on what truly matters,” Klein said.

Enterprise AI is at an inflection point, Klein told his 30,000-strong in-person and virtual keynote audience, and SAP is in a unique position to deliver what customers need to turn their businesses into autonomous enterprises.

H&M and SAP are using Business AI to connect digital, physical, and operational retail experiences in real time.

In this SAP Sapphire Orlando 2026 conversation, Sebastian Steinhaeuser, Chief Operating Officer, Strategy & Operations, and member of the SAP Executive Board, welcomes Ellen Svanström, Chief Digital & Information Officer of H&M, to discuss how H&M is building a digital and AI foundation to strengthen its position as a fashion brand. Ellen explains how SAP supports H&M’s transformation through RISE with SAP, SAP Business Data Cloud, SAP Commerce Cloud, and SAP SuccessFactors.

The discussion highlights how H&M is layering AI on top of that foundation to improve operations, reimagine stores and supply chains, and empower store colleagues with more precise decision-making. One example is the Store Intelligence app, which tracks store performance in real time and uses a Store Intelligence Agent to prepare store readiness and suggest next best actions for store managers.

Ellen also shares how H&M and SAP are exploring a customer-facing Store Concierge Agent that connects online and in-store experiences with personalized recommendations, real-time availability, and contextual advice. Together, these examples show how SAP Business AI can help retailers create more relevant, helpful, and human customer experiences at scale.

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SAP Sapphire 2026 marks a new chapter for enterprise AI: the Autonomous Enterprise, where people set the direction, and AI executes.

In this keynote, SAP shares how Joule, Joule Work, Joule Assistants, Joule Agents, SAP Autonomous Suite, SAP Business AI Platform, SAP Business Data Cloud, and Cloud ERP come together to help businesses move from fragmented work to connected, governed, AI-enabled ex*****on. The SAP Sapphire 2026 Innovation News Guide frames this vision around Joule Work, SAP Autonomous Suite, SAP Business AI Platform, and industry scenarios that combine SAP’s AI innovation with deep process and industry expertise.

Hear from SAP leaders and guests, including:
• Christian Klein, Chief Executive Officer, SAP
• Muhammad Alam, Member of the Executive Board SE, Product & Engineering
• Dr. Philipp Herzig, Chief Technology Officer, SAP SE
• Sebastian Steinhaeuser, Chief Operating Officer, SAP SE and Member of the Executive Board
• Jeremy Barnum, Chief Financial Officer, JPMorganChase
• Ellen Svanström, Chief Digital & Information Officer, H&M
• Bill Keillor, Vice President of Business Transformation, ExxonMobil

Hear how SAP Business AI is designed to help organizations automate routine work, improve decision-making, and transform end-to-end processes across finance, procurement, supply chain, HR, customer experience, and industry-specific operations. Joule Work enables users to express goals in natural language, while Joule Assistants coordinate Joule Agents to surface insights, automate workflows, and help teams act faster across SAP and non-SAP systems.

The keynote also highlights how SAP is helping customers scale AI with trust through governed business data, SAP Business AI Platform, Joule Studio, SAP Cloud ERP, RISE with SAP, and migration and modernization assistants designed to support cloud transformation. SAP’s Sapphire guidance positions the Autonomous Enterprise as human-led, AI-enabled, grounded in business context, and built with governance from the start.

Generative AI is statistical. Answers to enterprise level problems are a lot more deterministic. The distance between 90% and 100% accuracy is not incremental. In our world, it is existential.

In 2026, AI is no longer evaluated on novelty. It is evaluated on precision, governance, scalability, and business impact. As organizations move from pilots to scaled programs, five moments will define whether they capture lasting value or expose themselves to avoidable risk. I have seen these moments play out across every major market I oversee.

Five Make-or-Break Moments for Your AI Ambitions in 2026 How enterprise AI succeeds in 2026 depends on precision, governance, scalability, and impact. Five moments separate value from risk.