Avance Global

The world’s most valuable apparel brand is leaning into Latinidad.

Spanish fashion giant Zara, recently ranked the world’s most valuable mainstream fashion brand by Kantar, has officially partnered with Bad Bunny for a new collection that blends fashion, music, and Boricua culture.

The collaboration reflects a lot of big things that are happening simmultaniously in different industries: global brands increasingly recognizing the cultural influence, buying power, and creative leadership of Latino audiences.

Right now, Latinidad is no longer being treated as niche culture, it’s helping shape the global mainstream

Join us this September 14-16 at AVANCE Global Proximo, our flagship event that will take place at the Bellagio in Las Vegas. Gathering thousands of leaders building the future of Latino economic power.
Registrations open now: https://avanceglobal.com/proximo/

Selena Gomez continues to use her platform to celebrate the complexity and diversity of Latina identity.

With Rare Beauty’s latest campaign highlighting a wide range of skin tones and experiences, the brand reinforces something many Latinas have always known: there is no single way to look, sound, or exist as Latina.

Celebrating our differences is part of what makes our community powerful.

Join us this September 14-16 at AVANCE Global Proximo, our flagship event that will take place at the Bellagio in Las Vegas. Gathering thousands of leaders building the future of Latino economic power.
Registrations open now: https://avanceglobal.com/proximo/

For decades, Shakira has shown the world what happens when talent, discipline, and vision come together.

From Barranquilla to global stages, she’s helped redefine how Latin artists are seen in music, opening doors for generations that grew up seeing themselves reflected in her success.

And beyond the records and awards, her journey continues to inspire people to protect their dreams, trust their voice, and keep going even when the path feels impossible.

Join us this September 14-16 at AVANCE Global Proximo, our flagship event that will take place at the Bellagio in Las Vegas. Gathering thousands of leaders building the future of Latino economic power.
Registrations open now: https://avanceglobal.com/proximo/

A look back at the conversations, connections, and moments that brought leaders from across industries together at Proximo last year in San Diego.

We got to see packed rooms and insightful discussions, new relationships built in between sessions, all of this reminding us what happens when ambitious people gather with purpose.

And this September, we get to do it all again. Now in Vegas.

AVANCE Global Proximo returns to the Bellagio Hotel in Las Vegas on September 14–16.

Early Bird registration now available: https://avanceglobal.com/proximo/

Over 2 million people gathered on Copacabana Beach to watch Shakira perform in Rio de Janeiro, turning the night into one of the largest concert audiences in recent history.

But beyond the number itself, moments like this reflect something bigger: the global scale of Latin music and the cultural impact Latino artists continue to have across generations and borders.

For decades, Shakira has evolved, reinvented herself, and carried Latin music onto some of the biggest stages in the world. And somehow, she continues raising the bar.

Join us this September 14-16 at AVANCE Global Proximo, our flagship event that will take place at the Bellagio in Las Vegas. Gathering thousands of leaders building the future of Latino economic power.
Registrations open now: https://avanceglobal.com/proximo/

Did you know Jean-Michel Basquiat was Latino?

The legendary artist, whose father was Haitian and mother Puerto Rican, changed contemporary art forever by creating fearlessly and refusing to fit inside the boxes the world tried to place around him.

His work challenged identity, race, class, and the idea of who “belongs” in spaces of influence and creativity.

A reminder that sometimes the biggest limitation isn’t talent, it’s believing you were never meant to be there in the first place.

Join us this September 14-16 at AVANCE Global Proximo, our flagship event that will take place at the Bellagio in Las Vegas. Gathering thousands of leaders building the future of Latino economic power.
Registrations open now: https://avanceglobal.com/proximo/

We started this year with our first international event, and now we're headed to Vegas!

After having such an incredible time surrounded by Sports leaders like Bernie Rodriguez, Luis Scola and El Toro Pascual in Spain, we can't wait to keep opening conversations in Vegas this September.

An event where Business, Capital, Sports and Real Estate interwine.

Join us this September 14-16 at AVANCE Global Proximo, our flagship event that will take place at the Bellagio in Las Vegas. Gathering thousands of leaders building the future of Latino economic power.
Registrations open now: https://cvent.me/0o2KNz?RefId=FacebookProximo