Elevate Your Officiant Business

Elevate Your Officiant Business

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The Business of Officiating is an online program created FOR Officiants BY Officiants.

11/12/2024

Wedding MBA is HERE!! Are you already here in Vegas or will you be coming here soon? This is always one of my favorite weeks of the year, between seeing friends and colleagues from around the world (a week filled with hugs!!), getting to talk to so many wedding pros about working with them as a business coach, and gaining new knowledge and skills for my own businesses, too.

**By the way, this year you can totally re-charge in my booth - re-charge your devices as we chat and re-charge your business - yes, I will have a charging station in my booth**

So, here’s my schedule and where you can find me:

Tuesday: 2-6 PM: Officiant Track in the Evergreen Room, watching four great speakers - Mark Allen Groleau, Laura Cannon, Donna Forsythe, and Rev. Roxy Birchfield
6:00 PM: the Officiant IAPWO gathering in the lobby of the Renaissance Hotel next door to the convention center

Wednesday: 11:30 AM - 1:30 PM: Booth #1146 in the Exhibit Hall (first aisle toward to back) - again, come re-charge your devices and your business!
2:00 PM: Speaking on “Epic Business Fails: MBA Level Operations Advice” in the Ponderosa Room
3-5 PM: Back to my Booth #1146 in the Exhibit Hall

Thursday: 9 AM - 2:30 PM: Booth #1146 in the Exhibit Hall (this day is always the best for great conversations as it’s less chaotic in the exhibit hall)
3-5 PM: Speaking on Sales with “Officially Yours: Surefire Sales Techniques” in the Officiant Track in the Evergreen Room

I’ll also be inviting some of my Educator friends to come hang out in my booths for short periods of time, so be sure to follow me on Instagram or as I’ll be sure to share in my Stories when someone is headed to my booth so that you can stop by with your questions for them, too!

11/05/2024

TIME TO TALK about Marketing! Whenever Adrienna McDermott of joins us, I know that we are going to be getting both relevant and actionable ideas! And since my chats with her have been amongst the favorites of regular attendees, I was super excited that Adrienna said yes to coming back.

This time we will be digging into Marketing Myths as well as How to Prep our Marketing for 2025. This is your chance to truly “Ask the Expert” on anything marketing-related on your mind.

ALL are welcome to join, whether you join us regularly or this will be your first time. And since it’s on Facebook Live on my public business page, it’s fully FREE, of course, and is accessible to all. No matter how well you think you do on marketing, I promise that Adrienna will add to your knowledge and will make it very actionable for all of us in the wedding industry, no matter what you do. She has so much experience with marketing for our wedding world – working with vendors of all types - so I guarantee (yes, guarantee!) that you’ll leave with actionable advice that will lead to more business for you.

As always, you can watch the video afterward anytime on my FB Page, but joining us live means that you can ask your questions, too, so I hope to see you there!

Facebook.com/ElevateByBethel

Tuesday, November 5th at 12 PM PT / 3 PM ET

10/01/2024

TIME TO TALK about Sales! Whenever anyone brings up watching or learning from the rock star Maria Bayer, $25M Sales & Mindset Coach/Educator, I know that they are getting the really good stuff on sales! So, I’m super excited to welcome Maria back onto our Facebook Live gathering for a great conversation on sales, including these ideas:
• 5 biggest challenges wedding pros are facing right now
• The mindset shifts that top performers use to leap ahead while others plateau
• Proven strategies to turn your obstacles into opportunities
• How to propel yourself into a wildly successful booking season

ALL are welcome to join, whether you join us regularly or this will be your first time. And since it’s on Facebook Live on my public business page, it’s fully FREE, of course, and is accessible to all. No matter how well you think you do on sales, I promise that Maria will add to your knowledge and will make it very actionable for all of us in the wedding industry, no matter what you do. She has so much experience with sales for our wedding world – working with vedors of all types - so I know that you’ll leave with actionable advice that will lead to more business for you!

As always, you can watch the video afterward anytime on my FB Page, but joining us live means that you can ask your questions, too, so I hope to see you there!

Facebook.com/ElevateByBethel

Tuesday, October 1st at 12 PM PT / 3 PM ET

08/06/2024

TIME TO CHAT MARKETING! I know how much Marketing is on peoples’ minds and how often I get asked about it. So, I’m super excited to say that Wedding Marketing Strategist Heidi Thompson of is coming to join us for our twice-monthly Facebook Live. She will be doing a Live Training for us on “Creating an Overwhelm-Squashing Marketing Plan”, as well as a conversation between us about this and so much more!

ALL are welcome to join, whether you join us regularly or this will be your first time. And since it’s on Facebook Live on my public business page it’s fully FREE, of course, and is accessible to all.

No matter what you know or don’t know about Marketing and creating a marketing plan, Heidi will add to your knowledge and will make it very actionable for all of us in the wedding industry, no matter what you do. She focuses fully on marketing for our wedding world, so I know that you’ll leave with actionable advice that will lead to more business for you!

As always, you can watch the video afterward anytime on my FB Page, but joining us live means that you can ask your questions, too, so I hope to see you there!

Facebook.com/ElevateByBethel

Tuesday, August 6th at 12 PM PT / 3 PM ET

05/07/2024

TIME TO CHAT! Let’s talk about RELATIONSHIPS - one of the most important factors in both building and maintaining a successful wedding industry business and one you enjoy, too. We will dive into the many types of relationships and the benefits of each, plus some action steps that you can take right away.

This month, we are meeting at our usual days and times of the 1st and 3rd Tuesdays at 12 PM PT / 3 PM ET. Plus, as always, if you cannot make it live, the recordings always live on in the “Videos” tab on my page to watch at your convenience. And you can feel free to comment or DM me with any questions that you want to be sure that we cover.

Each chat, I try to give you at least one actionable idea that you can run with, as well as talk about anything you bring up or ask about - and it’s lots of fun for me to do both. And I usually frame things in three areas: business, couples, and relationships.

I look forward to hearing what you are thinking about now & what you are working on now! As always, if there are things that you would like me to discuss, let me know, and I’m happy to include it! And then join me live or watch the video later on, as it’s always available on my Elevate by Bethel page.

Tuesday, May 7th at 12 PM PT / 3 PM ET

03/19/2024

TIME TO CHAT! This week we’re going to dive into one of my *favorite* publications each year, as “The Knot Real Weddings 2024 Vendor Report” is here! This is the wedding industry’s longest-running report and it is super useful to us. The Knot surveyed nearly 10,000 couples who were married in 2023 and got the data together so you can use it to build your business.

So, join me to hear some real talk from recent couples and how we can use that to have a better and/or stronger business!

Whether you’ve joined me for these chats many times before or you’re joining in for the first time, I promise that there will be information that you can run with. And you’re always welcome!
Each chat, I try to give you at least one actionable idea that you can run with, as well as talk about anything you bring up or ask about - and it’s lots of fun for me to do both.
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I look forward to hearing what you are thinking about now & what you are working on now!​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​As always, if there are things that you would like me to discuss, let me know, and I’m happy to include it! And then join me live or watch the video later on, as it’s always available on my page.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​
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Tuesday, March 19th at 12 PM PT / 3 PM ET

03/05/2024

TIME TO TALK about ChatGPT & AI! I love listening to my guest and friend - Christie Osborne of - talk about all things numbers, including data-driven marketing. And, when she then took on talking about ChatGPT and AI on the main stage at this most recent Wedding MBA, I *knew* that I wanted to have her join us here. So, I’m super excited to turn over the mic to her for a great conversation on ChatGPT and AI and how to use this powerful tool to your advantage in sales and in other ways in your business.

ALL are welcome to join, whether you join us regularly or this will be your first time. And since it’s on Facebook Live on my public business page, it’s fully FREE, of course, and is accessible to all. No matter what you know or don’t know about ChatGPT or AI (or Data-Driven Marketing), Christie will add to your knowledge and will make it very actionable for all of us in the wedding industry, no matter what you do. She has so much experience with data and marketing for our wedding world, so I know that you’ll leave with actionable advice that will lead to more business for you!​​​​​​​​⁣​​​​​​​​⁣ As always, you can watch the video afterward anytime on my FB Page, but joining us live means that you can ask your questions, too, so I hope to see you there!​​​​​​​​​​​​​​​​
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Facebook.com/ElevateByBethel​​​​​​​​
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Tuesday, March 5th at 12 PM PT / 3 PM ET

03/02/2024

Hello, wedding industry colleagues and friends!

Today – March 1st – is the last day to vote for the final round in California Wedding Day’s Best of 2024, and I am honored to be one of the three finalists in the Officiant Category in San Diego County. Plus, since this final round only allows for votes coming from those who are in the industry, and I’ve been hearing that there are lots of people who hadn’t yet even heard about this, I wanted to get the word out a little bit more.

So, if you have just a moment, I would love and greatly appreciate your vote and support!

The link here - https://californiaweddingday.com/CWD-Best-of-2024-Round-2 - leads you to the landing page, as you can take the time – if you so choose – to vote for your favorites in multiple of the different locations. I’m only on the San Diego ballot, but there are lots of fantastic folks on other counties’/regions’ ballots, as well.

Here’s to an even better year of weddings ahead for us all!

02/20/2024

TIME TO CHAT! There are two parts to this week’s Facebook Live - first, we’ll continue the discussion on GETTING MORE BOOKINGS, focusing this time on the Getting Inquiries stage, If you have any questions or “A Ha!” moments from last time when looking at your business, I definitely want to hear it! And then second, we’ll have guest Margaux joining us for the last half to talk SALES. I’ll be speaking at her upcoming Sales Summit and can’t wait to fill you all in on that.

Since now is the time for more inquiries - we hope, right? - and since I know that some people are feeling like they are getting fewer of them, let’s talk about the ways to make the most of each inquiry, improving your booking ratio, and getting more great business *into* your business!

Remember that we’re meeting later than usual. Since the webinar this month is at the usual time we would normally meet - it’s on the important topic of SEO and I don’t want you to miss out on more learning from the rock star , we’ll meet at 1:30 PM PT / 4:30 PM ET instead.

Each chat, I try to give you at least one actionable idea that you can run with, as well as talk about anything you bring up or ask about - and it’s lots of fun for me to do both. And I usually frame things in three areas: business, couples, and relationships.

I look forward to hearing what you are thinking about now & what you are working on now! As always, if there are things that you would like me to discuss, let me know, and I’m happy to include it! And then join me live or watch the video later on, as it’s always available on my page.

Tuesday, February 20th at 1:30 PM PT / 4:30 PM ET

02/06/2024

TIME TO CHAT! Let’s talk about GETTING MORE BOOKINGS! And, yes, it really is my birthday, so come hang with me and chat business - and, yes, maybe wish me a happy birthday too! 🥳 ⁣⁣
Since now is the time for more inquiries - we hope, right? - and since I know that some people are feeling like they are getting fewer of them, let’s talk about the ways to make the most of each inquiry, improving your booking ratio, and getting more great business *into* your business!

FYI - This month, we are meeting on the usual 1st and 3rd Tuesdays. However, since the webinar this month is at the usual time we would normally meet on the 20th - and it’s on the important topic of SEO - we’ll meet later. Since I don’t want you to miss out on more learning from the rock star , we’ll meet on the 20th at 1:30 PM PT / 4:30 PM ET instead.

Each chat, I try to give you at least one actionable idea that you can run with, as well as talk about anything you bring up or ask about - and it’s lots of fun for me to do both. And I usually frame things in three areas: business, couples, and relationships.

I look forward to hearing what you are thinking about now & what you are working on now! As always, if there are things that you would like me to discuss, let me know, and I’m happy to include it! And then join me live or watch the video later on, as it’s always available on my page.

Tuesday, February 6th at 12 PM PT / 3 PM ET

01/09/2024

TIME TO CHAT! Let’s talk about REVIEWS - how to get them, where and when to ask for them, and how to use them to your full advantage and turn them into future BOOKINGS! And, yes, now is a great time to be thinking about this and working on it! ⁣
Since reviews came up during the Live last week with the awesome (if you haven’t seen that, watch the replay on my FB Page under the Video tab for her actionable gems!), I promised that we would dive more into that now.

FYI - This month, we are meeting only on the 1st and 2nd Tuesdays – since I’ll be in Nashville speaking at event during the 3rd Tuesday – still at 12 PM PT / 3 PM ET.

Each chat, I try to give you at least one actionable idea that you can run with, as well as talk about anything you bring up or ask about - and it’s lots of fun for me to do both. And I usually frame things in three areas: business, couples, and relationships.

I look forward to hearing what you are thinking about now & what you are working on now! As always, if there are things that you would like me to discuss, let me know, and I’m happy to include it! And then join me live or watch the video later on, as it’s always available on my page.

Tuesday, January 9th at 12 PM PT / 3 PM ET

01/03/2024

TIME TO CHAT SEO! There are over 235 million wedding-related searches on Google every single year. How do you make sure that when your ideal couple searches YOU actually show up? What you need is SEO. Join me and wedding SEO specialist Sara Dunn of for a wedding industry-focused SEO training entitled “Google in 2024: Changes Wedding Pros Need to Know”. Plus, this is a chance for you to ask Sara any SEO questions on your mind! I promise that you’ll leave with actionable advice on how to get more clicks to your website! ⁣
Yes, this first “Weekly Business Chat” of 2024 has me turning over the mic to the *incredible* Sara to do a Live Training for us. ALL are welcome to join, whether you join us regularly or this will be your first time. And since it’s on Facebook Live on my public business page, it’s fully FREE, of course, and is accessible to all. No matter what you know or don’t know about SEO, Sara will add to your knowledge and will make it very actionable for all of us in the wedding industry, no matter what you do. Kick the year off with us!

As always, you can watch the video afterward anytime on my FB Page, but joining us live means that you can ask your questions, too, so I hope to see you there!

We’re on this Wednesday, January 3rd at 12 PM PT / 3 PM ET on my page (facebook.com/elevatebybethel)

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