09/14/2026
WE'RE HIRING
PART-TIME SOCIAL MEDIA MANAGER + META PAID ADS SPECIALIST
Remote | Part-Time | Approximately 2–3 Hours per Day
Starting Rate: $10 USD per Hour
We are looking for an experienced Social Media Manager + Meta Paid Ads Specialist who is creative, efficient, reliable, responsive, and comfortable owning both organic social media and paid Meta campaigns for an e-commerce brand.
The right person should understand how organic content and paid advertising work together, have a strong eye for premium brand presentation, and be able to keep content and campaigns moving without constant follow-up.
This role requires someone who can look at what is working organically, identify what may perform well in paid campaigns, plan ahead for launches and promotions, and coordinate with the team so the content calendar and ad campaigns stay aligned.
WHAT YOU'LL BE RESPONSIBLE FOR
SOCIAL MEDIA STRATEGY & CONTENT PLANNING
• Build and maintain an organized social media content calendar.
• Plan content around product launches, promotions, seasonal moments, Black Friday, holidays, inventory priorities, and other marketing opportunities.
• Help keep the team ahead of upcoming campaign dates and required creative assets.
• Recommend content ideas based on current goals, audience response, and platform performance.
• Review reference brands or accounts provided by the team and translate the desired look, tone, and positioning into original content ideas.
• Ask clear follow-up questions when creative direction is not specific enough.
• Coordinate social content with paid Meta campaigns when appropriate.
CONTENT CREATION
• Create and edit social media content using approved brand assets, photography, video, and copy.
• Create Instagram Reels from provided photos and video footage.
• Create simple graphics, carousels, promotional posts, and UGC-style content when appropriate.
• Write or refine captions and calls to action that align with the approved brand voice.
• Repurpose existing photography and video into platform-ready content.
• Select the strongest available images or clips for each post.
• Maintain consistency across content without making every post look the same.
The brand will provide photography and product assets as available. This role does not require the specialist to physically capture content in the United States.
SOCIAL MEDIA PUBLISHING & SCHEDULING
• Schedule and publish approved content across assigned social platforms.
• Maintain the approved posting schedule.
• Check posts before publishing for copy, tags, links, formatting, creative, and calls to action.
• Keep content organized and track what has been published.
• Communicate when approved content or assets are missing before they affect the posting schedule.
COMMUNITY MANAGEMENT
• Monitor comments and direct messages on assigned channels.
• Respond according to approved brand guidelines when appropriate.
• Flag customer service, sales, partnership, or sensitive messages for the appropriate team member.
• Monitor recurring questions or audience feedback that may help improve future content.
META PAID ADS
Campaign Planning & Build
• Plan Facebook and Instagram advertising campaigns based on approved business goals, products, promotions, launches, and budgets.
• Build campaigns, ad sets, audiences, and ads inside Meta Ads Manager.
• Recommend appropriate campaign objectives and account structure.
• Maintain clear naming and organization inside the ad account.
• Confirm creative, copy, URLs, tracking, placements, audience, budget, and campaign settings before launch.
Audience Research & Targeting
• Research and test audiences relevant to the brand and its products.
• Build prospecting and retargeting audiences when appropriate.
• Use available customer, website, and pixel data responsibly.
• Review audience performance and recommend changes based on results.
• Identify opportunities to broaden, narrow, exclude, or retest audiences.
Budget Management
• Manage campaign spend within the approved Meta advertising budget.
• Monitor pacing and active spend.
• Identify campaigns, ad sets, or ads spending without acceptable results.
• Adjust spend within approved limits based on performance.
• Obtain approval before materially increasing the overall advertising budget.
Ad Creative Direction
• Use approved product photography, video, graphics, and brand assets in Meta campaigns.
• Identify organic posts or creative concepts worth testing as paid ads.
• Recommend hooks, formats, products, messaging, or offers to test.
• Coordinate with the Graphic Designer when specialized ad creative is required.
• Maintain the premium visual direction of the brand across paid advertising.
META ADS OPTIMIZATION
Regularly monitor and optimize campaigns based on available data.
Track relevant metrics including:
• Return on ad spend (ROAS)
• Cost per acquisition (CPA)
• Click-through rate (CTR)
• Cost per click (CPC)
• Conversion performance
• Ad spend
• Audience performance
• Placement performance
• Creative performance
• Campaign and ad-set performance
The specialist should know when to pause, adjust, test, or recommend changes based on performance and available data.
SOCIAL MEDIA PERFORMANCE & REPORTING
Track and report on relevant organic performance, including:
• Reach
• Engagement
• Follower growth
• Views
• Saves
• Shares
• Comments
• Website clicks
• Content performance
• Reel performance
• Audience trends
META REPORTING
Reporting should clearly show, when applicable:
• Campaigns launched
• Meta ad spend
• ROAS
• CPA
• CTR
• Best-performing audiences
• Best-performing ads and creative
• Underperforming campaigns or ads
• Tests completed
• Recommended next actions
We want someone who can explain what the numbers mean and what should happen next, rather than simply sending screenshots or raw metrics.
COMMUNICATION & RELIABILITY
Responsiveness and follow-through are major requirements for this role.
You will be expected to:
• Be available during your agreed working schedule.
• Respond within a reasonable time during scheduled working hours.
• Keep the team updated on content, campaigns, approvals, deadlines, and blockers.
• Communicate problems or delays early.
• Ask questions when information or creative direction is missing.
• Follow through on agreed deadlines.
• Flag upcoming promotions or campaign deadlines before they become urgent.
• Communicate when the assigned hours are not enough to complete approved work.
• Provide a short end-of-day update during scheduled workdays when requested.
We are looking for someone who is capable, proactive, and dependable and does not require repeated reminders to complete recurring responsibilities.
REQUIRED EXPERIENCE
• Hands-on social media management experience.
• Hands-on Meta Ads Manager experience.
• E-commerce or product-based brand experience.
• Experience creating content calendars.
• Experience creating Instagram Reels.
• Experience creating social graphics, carousels, captions, and promotional content.
• Experience scheduling and publishing social media content.
• Experience with community management.
• Experience building and managing paid Facebook and Instagram campaigns.
• Experience reading and interpreting social media and ad performance data.
• Working knowledge of ROAS, CPA, CTR, CPC, conversions, and related Meta metrics.
• Strong visual judgment.
• Strong attention to detail.
• Clear written communication.
• Strong organization and follow-through.
• Ability to work independently.
• Ability to manage recurring responsibilities efficiently within a part-time schedule.
PREFERRED EXPERIENCE
• Fashion or accessories experience.
• Beauty, lifestyle, retail, or product-based e-commerce experience.
• Experience supporting a U.S.-based e-commerce brand.
• Experience working with premium or higher-end consumer brands.
• Canva experience.
• Experience using Shopify product assets or e-commerce content.
• Experience turning strong organic content into paid ad tests.
• Experience working with photographers, graphic designers, or other creative team members remotely.
PORTFOLIO REQUIRED
Please submit examples of previous work with your application.
We would like to see examples of:
• Social media feeds or accounts you have managed
• Instagram Reels
• Social graphics or carousels
• Promotional or product-launch content
• Meta ad creative
• Meta campaign results or performance examples, when available
• Work for fashion, accessories, beauty, lifestyle, retail, or other product-based brands, if available
Applications without relevant work samples or a portfolio may not move forward for review.
WHAT SUCCESS LOOKS LIKE
The right person will help create a smoother connection between organic social media and paid Meta advertising.
Content is planned ahead.
Promotions are not rushed at the last minute.
The team knows what photography, graphics, offers, or approvals are needed before deadlines arrive.
Strong organic content is identified for paid testing.
Meta campaigns are monitored and optimized.
The brand stays visually consistent across organic and paid channels.
When something needs attention, the specialist brings it up.
SCHEDULE
• Part-time
• Approximately 2–3 hours per day
These hours are an initial estimate. The actual time required will depend on experience, efficiency, content volume, advertising activity, launches, and how quickly you become familiar with the brand and workflow.
You should communicate if the assigned hours are consistently too much or too little for the approved responsibilities.
COMPENSATION
Starting Rate: $10 USD per hour
Compensation is subject to review as performance, responsibility, workload, advertising complexity, and ownership of the role increase.
A future review may consider:
• Consistent reliability and responsiveness
• Strong organic content performance
• Strong Meta advertising performance over a meaningful review period
• Increased campaign volume
• Increased advertising budget or account complexity
• Expanded strategic responsibility
• Increased ownership of the content calendar
• Additional channels or responsibilities being added
A rate increase is not automatic and should reflect actual performance, workload, complexity, and responsibility.
WHAT IS NOT INCLUDED IN THIS ROLE
This role does not automatically include:
• Klaviyo email marketing
• SMS marketing
• Google Ads
• Advanced graphic design requiring Illustrator or InDesign
• Professional photography
• In-person content capture
• Full website development
• Full Shopify management
• Bookkeeping or accounting
HOW TO APPLY
Email: [email protected]
Subject Line: Application – Social Media Manager + Meta Paid Ads Specialist
Please include:
• Your resume
• Your portfolio or relevant work samples
• Links or examples of social media accounts you have managed
• Examples of Reels, graphics, or campaigns you have created
• Examples of Meta Ads experience or campaign results, when available
• A short summary of your e-commerce social media and paid ads experience
• Your current availability
Only applicants who follow the application instructions and submit relevant work examples will be considered.
