Paper Tacos

08/14/2026

This recognition belongs to more than a business—it belongs to the community that helped build Paper Tacos®. 🏆

Back in May, we were honored to be named the 2026 Small Business of the Year for California Assembly District 29. Although our founder, Jesús Ruvalcaba, couldn’t attend the ceremony in Sacramento, Assembly Speaker Speaker Robert Rivas personally stopped by our office last week to present him with an Assembly Resolution.

It was an incredibly meaningful moment for our entire team.

Paper Tacos began with a mission to create greeting cards that celebrate Latino culture, humor, and tradition. Today, our cards are reaching families and communities far beyond our hometown, and none of it would be possible without our customers, team members, retail partners, and supporters.

Thank you for believing in what we’re building. We’re proud to represent our community and excited for everything still ahead. 🌮💌

07/17/2026

✨ Retailers, this is your sign. ✨

From July 21–23, we're running one of our biggest Faire Summer Market promotions of the year.

If you've been thinking about bringing Paper Tacos into your shop, this is the perfect time. We'll have special offers for retailers...including an opportunity to get one of our signature greeting card displays with a qualifying order.*

Already carry Paper Tacos? Keep an eye out you won't want to miss this one. 👀

And to everyone who loves our cards: help us spread the word! 💛 If there's a local boutique, gift shop, bookstore, flower shop, market, or mercadito that should carry Paper Tacos, tag them below or send them this post.

Let's get more culturally authentic greeting cards into more communities. 🌮💌
🗓 July 21–23 only

07/03/2026

Faire Summer Market is coming July 21–23, and it’s one of the best times to bring Paper Tacos into your store. 💌

For our existing wholesale partners, we’ll be offering a 3-tier sale... the more you buy, the more you save. We’re also launching 10 new everyday occasion cards during the market, perfect for refreshing your card wall with new designs your customers haven’t seen yet.

New to Paper Tacos or still on the fence? This is a great time to try us. Retailers who order through our Faire Direct link may be eligible for 60-day payment terms, free returns on their first order, and if you’re new to Faire, a referral offer of 50% off up to $150.

And if you’re ready to go all in, we’ll also have a special rack offer: order a full 24-card rack and get the display rack free. That means a full branded Paper Tacos setup ready for your shop.

Not a retailer but love our cards? Tag your favorite local boutique, gift shop, bookstore, coffee shop, or market and tell them to carry Paper Tacos!!

July 21–23 on Faire.com

06/25/2026

Meet Marco! 👋

We’re excited to welcome Marco as our Graphic Design & Marketing Summer Intern this summer. He is a recent grad of CSU Monterey Bay and will be helping support the Paper Tacos brand across marketing and design projects. We’ve been lucky to work with great talent in the past, and we know this summer will be no different.

Help us give Marco a warm Paper Tacos welcome! Double Tap 💗 or drop a “Welcome” in the comments. 👇

¡Bienvenido, Marco! ☺️

06/18/2026

People think creativity is about having good ideas.
Most of the time it's about collecting ideas, forgetting about them, and then having one randomly attack you while you're doing something else.

Over the next few weeks I'll be sharing how new Paper Tacos cards and products go from random thought → finished product. 🌮💌

What's the weirdest place you've ever gotten an idea?"
Creativity EntrepreneurLife BehindTheScenes

06/08/2026

Customer service response times may vary depending on stoppage time. 🇲🇽⚽😂

05/28/2026

I had such a great time speaking with the Stevenson School Spanish class about Paper Tacos® and my experience as a creative entrepreneur.

I shared how the business started, some of the ups and downs, and what it means to build something rooted in culture, creativity, and community.

Afterward, the students sent me these beautiful handwritten notes...almost like greeting cards themselves. 🥹

It meant a lot to know they enjoyed the visit. Grateful for the opportunity to share my story and hopefully inspire the next generation of creatives and entrepreneurs.
Thank you, Stevenson School. ❤️

05/22/2026

Paper Tacos chosen as 2026 Small Business of the year for Assembly District 29 | News | montereycountynow.com https://share.google/xiMBHnwJMajAuJzSo

05/22/2026

Thank you Salinas for all the support ❤️

Paper Tacos, a greeting card company celebrating Mexican culture, was named small business of the year by Speaker of the Assembly Robert Rivas. See link below ⬇️

📸 Roseann Cattani/The Salinas Californian

05/13/2026

Never thought the kid from the labor camps in Castroville would one day come back to his old high school to talk about his career.

Class of 1996. 🩶🖤🦅

I got invited back to share my story, from growing up in a low-income household, to becoming a designer, college professor, entrepreneur, and building Paper Tacos.

I talked about real stuff too:
The struggles.
The self doubt.
The pros and cons of creative careers.
What entrepreneurship actually looks like behind the scenes.

But mostly, I wanted students to know that where you start doesn’t have to define where you end up.

Full circle moment for me. ❤️🌮
LatinoCreative SharkTank Castroville GraphicDesign