OSU Extension Agricultural Tourism

Thinking about adding agritourism to your farm? 🌾

Whether you're dreaming of U-pick events, farm tours, workshops, or other on-farm experiences, a successful agritourism business starts with a great idea.

This course will walk you through the essentials, including:
• Types of agritourism enterprises
• How agritourism fits into your whole farm business
• Risk management and legal considerations
• Marketing your business
• Customer service and hospitality

If you're ready to explore new opportunities and diversify your farm income, this course is a great place to start.

Agritourism can be an important diversification tool for farms, but what do these operations mean to customers? Learn about the latest agritourism customer sentiment research from OSU Extension and discover how the insights can be applied to current marketing strategies and offerings. After the study results are presented, there will be a Q&A session. The webinar will be recorded, and it is free. Registration link is beav.es/f97 (or in bio)

This webinar is for farms and ranches that have or are interested in adding agritourism activities, tourism professionals, economic development partners, decision makers, and those interested in local food systems.

Questions? Please contact Audrey Comerford at [email protected]

Melissa and Audrey are in Scotland at the Global Agritourism Conference hosted by to share their new agritourism customer research. They also have the privilege to learn from other professionals and farmers and plan to bring back new information and concepts back to Oregon. Over 50 countries are represented at the conference!

The OSU Extension Agricultural Tourism Team has been a part of since it officially began in April 2023.

Marketing an agritourism business is about more than promoting events, it’s about creating experiences people want to come back to. 🌿

Whether it’s a farm stand, U-pick, workshop, tour, or seasonal event, strong marketing starts with sharing what makes your farm unique and building real connection with your community.

🌱 Simple marketing strategies
📍 Why your online presence matters
🤝 The value of local partnerships
⭐ How visitor experience becomes word-of-mouth promotion

Want to dive deeper? Read the full article, “Adding Agritourism to Your Farm in Oregon,” at https://beav.es/fSj

Photo Credits: Lynn Ketchum, Betsy Hartley, Audrey Comerford, Tiffany Woods, Josie Noteboom

Agritourism Marketing Webinar Series: Social Media
May 13th at 5:30pm
Registration $5, scholarships available, beav.es/pQG

Social media is a great way to engage customers, but it can be hard to know where to start and where to put your energy and resources. Join the discussion and learn about platforms, engaging content strategies, and going beyond likes to generate visits and sales. This webinar will give you practical strategies to implement in your own farm business social media channels going forward. There will be a Q&A section and time for discussion. Cydney Stables, OSU Extension & CJD Gardens

Agritourism Marketing Series: Websites & SEOs
April 29th, 5:30pm
Kelly Riegler, Local Difference
Registration: beav.es/pQp (link in bio)
$5, scholarships available

How to Optimize Your Website to Increase Sales: In this workshop we’ll cover the fundamentals of Search Engine Optimization (SEO) and website essentials so you can be found more easily by potential customers, and seen as the trusted agritourism destination you are. A better website experience makes it more likely people will visit and spend money with your farm. Plus, we’ll cover which platforms and tools we recommend for small businesses.

🌷Agritourism Marketing Series: Digital Newsletters
📆April 15, 5:30-7 pm
📍Registration $5, scholarships available
https://beav.es/pQU

With Karen Olson, Willamette Valley Visitors Association
Digital newsletters are an important part of your agritourism marketing strategy. They are a great way to engage your customers, announce events, and give updates on crops. This webinar will cover platforms, options, frequency and timing for sending, and content strategies. Learn how creating engaging content can build and maintain your customer base. There will be a Q&A section.
Questions? Email [email protected]