OSU Extension Agricultural Tourism

09/30/2026

What are the biggest concerns and challenges facing agritourism operators across the United States and how can we better support them?

Join the Global Agritourism Network and the National Extension Tourism Network for a webinar exploring findings from interviews with farmers and a nationwide survey of agritourism operators conducted in 2025.

📅 Tuesday, October 6
⏰ 2–3 p.m. Eastern Time

The conversation will be moderated by Lisa Chase of University of Vermont Extension, with panelists Claire Whitehouse of the University of Vermont Center for Rural Studies, Rusty Rumley of the National Agricultural Law Center, and Farmstay founder Scottie Jones of Leaping Lamb Farm.

The panel will explore operator needs, liability and regulatory concerns, and how farmers, ranchers, tourism professionals, and policymakers can put these findings into action.

Register here: https://globalagritourismnetwork.org/event/agritourism-understanding-benefits-challenges-and-needs-throughout-the-usa/

📸 UYA founder Romondo Woods II shows off a greenhouse pepper harvest.
Photo by: Urban Youth Agriculture

09/16/2026

Do you work in, or alongside, the tourism industry in Oregon? Travel Oregon needs your input to help shape the continued development of our shared tourism economy. If you are employed by the tourism industry or a tourism-adjacent industry (restaurant, retail, lodging, search & rescue, etc.), please complete Travel Oregon’s 2026 Tourism Industry Partner Survey. This survey is implemented in partnership with the state’s seven official regional destination management organizations (RDMOs) to help determine strategic direction, make funding and programmatic decisions in marketing, grants, tourism-related infrastructure, visitor management and more.
Take the 12-minute survey by October 1 for a chance to win a $500 Visa Gift card.
Survey:

2026 Oregon Tourism Industry Partner Survey

08/24/2026

Tomorrow!

Agritourism can be an important diversification tool for farms, but what do these operations mean to customers? Learn about the latest agritourism customer sentiment research from OSU Extension and discover how the insights can be applied to current marketing strategies and offerings. After the study results are presented, there will be a Q&A session. The webinar will be recorded, and it is free. Registration link is beav.es/f97 (or in bio)

This webinar is for farms and ranches that have or are interested in adding agritourism activities, tourism professionals, economic development partners, decision makers, and those interested in local food systems.

Questions? Please contact Audrey Comerford at [email protected]

08/20/2026

For producers in Lincoln County!
Our first Agritourism 101 on the central coast.
September 1 at 10am
Registration is free but limited, beav.es/CoastAgritourism101

08/18/2026

One week from today!
Reminder to sign up for our free webinar, where we will be reporting our agritourism customer sentiment study results.
August 25th at 11 am
Register at beav.es/f97 or link in bio

08/12/2026

Did you know we host a producer agritourism network?
It is specifically for farmers and ranchers who are currently operating or interested in adding on-farm direct marketing and agritourism to their agricultural business.  Join for free at beav.es/59V, link in bio

Not sure if this network is for you? Agricultural tourism (agritourism) is inviting the public to visit your farm or ranch to sell agricultural products and promote the sales of products.  This may include:
🚜 Direct Sales (farm stands/stores, U-pick/U-cut, livestock and fiber sales)
🚜 Education (farm tours, classes/demonstrations/workshops, tastings)
🚜 Entertainment (festivals, open farm days)
🚜 Outdoor Recreation (hiking/walking trails, birding, horseback riding, hunting/fishing)
🚜 Hospitality (on-farm lodging, farm to table dinners, private events)

07/24/2026

Thinking about adding agritourism to your farm? 🌾

Whether you're dreaming of U-pick events, farm tours, workshops, or other on-farm experiences, a successful agritourism business starts with a great idea.

This course will walk you through the essentials, including:
• Types of agritourism enterprises
• How agritourism fits into your whole farm business
• Risk management and legal considerations
• Marketing your business
• Customer service and hospitality

If you're ready to explore new opportunities and diversify your farm income, this course is a great place to start.

07/15/2026

Agritourism can be an important diversification tool for farms, but what do these operations mean to customers? Learn about the latest agritourism customer sentiment research from OSU Extension and discover how the insights can be applied to current marketing strategies and offerings. After the study results are presented, there will be a Q&A session. The webinar will be recorded, and it is free. Registration link is beav.es/f97 (or in bio)

This webinar is for farms and ranches that have or are interested in adding agritourism activities, tourism professionals, economic development partners, decision makers, and those interested in local food systems.

Questions? Please contact Audrey Comerford at [email protected]

07/01/2026

We are still blown away by the hospitality of the farms who hosted tours for and 🚜 Thank you so much for opening your doors and sharing your stories! You have a lot in common with our Oregon farmers and we look forward to bringing back home what we learned.

06/24/2026

Melissa and Audrey are in Scotland at the Global Agritourism Conference hosted by to share their new agritourism customer research. They also have the privilege to learn from other professionals and farmers and plan to bring back new information and concepts back to Oregon. Over 50 countries are represented at the conference!

The OSU Extension Agricultural Tourism Team has been a part of since it officially began in April 2023.