Rachel Ralston

🚀 We’re growing!
I’m looking for talented freelance Klaviyo email marketing + CRM experts to join me on client projects.

If you:
✨ Know Klaviyo inside + out (flows, campaigns, segmentation, the works)
✨ Can set up and manage simple CRM systems for small–mid sized brands
✨ Love working with creative, product-based businesses
✨ Are detail-obsessed, organized, and a great communicator

…then we might be a perfect fit 💌

I work with amazing stationery, lifestyle, home, and gift brands - and I’m looking for go-to partners who can jump into projects with me.

📩 DM me or email [email protected] with your experience + a few examples of your work.

Sneak peek of some new branding shots by the uber talented team. I think it’s pretty clear who the star is here though, she loved the attention 🐶! Thank you & for capturing me and my girl so beautifully 😍

Loved our first Biz & Bagels this morning! Thank you to all who attended and for being so open about your businesses & aspirations and thank you to for being the loveliest hosts. I think the key takeaway was to make sure you’re taking the time away from the day to day to strategize and plan. There are simple ways to map out your sales and marketing plans to help eliminate the feelings of overwhelm. So looking forward to next months! Topic TBD, but leaning towards email marketing. 😉

Enjoying the ‘outdoor office’ while I prep for tomorrow’s Biz & Bagels. Still a few tickets left! Don’t be shy- I’d love to see you tomorrow. 📝 🥯

https://www.eventbrite.com/e/biz-bagels-do-i-have-a-business-or-a-hobby-tickets-413724841137

What do you do if you price your products correctly and set yourself up to actually make a healthy profit, but the retail price ends up being higher than you're comfortable with? I don't recommend you drop your prices much lower. Operating on a slim margin only leads to slow growth and resentment in your business. In my most recent blog article, I talk through some ideas to help (link in bio).
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A quick recap of the article-
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➡️ Is there any way to negotiate with your manufacturer or get better pricing on your materials? (If you don't ask you don't get!)
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➡️ Is there a way to increase the product’s perceived value without having to drastically increase the retail price? (such as packaging, hangtag messaging, or adding something low-cost to the purchase that enhances value)
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➡️ Are there alternative products in the assortment where the price can be increased to make up for the slim margin on another?
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Check out all of the details in the blog and feel free to download my new wholesale pricing guide to make sure you're not missing anything you should be including in your costs. Would love to hear any ideas you've had on this as well!

What I’ve been loving the most about our new home is the endless creative, independent businesses. Excited to get know more everyday, wanted to start sharing some of my favs. Of course I have to start with (which has a very special place in my heart and belly 🥯). They have the best bagels in Florida and such a cute general store (where I spotted my London fav- .completist !) Ate we’ll this morning and picked up a mini- bouquet from 🌸. Happy Saturday!

I have some news! ☀️After spending a magical 8 years working with the most incredible UK brands, I’ve now moved back to the states and am so excited to call St Pete, Florida home. The sunshine really suits us all (especially Molly 🐶) and I so look forward to getting to know my new community. Loads of plans are underway, looking forward to sharing soon.

Fingers crossed that Spring is now here to stay! In celebration of the bank holiday coming up, we've created an edit of some the colourful brands getting us in the mood for the warmer weather. http://www.carouselandco.com/industry-articles/brands-to-know-this-may☀️

BIG NEWS - We are hiring! We're looking for a P/T Sales & Marketing assistant (with the possibility of becoming F/T later in the year). A 360 role with unlimited possibilities for growth. 3-4 days a week in Central London.

Start date: ASAP...know anyone great for this?

Visit www.carouselandco.com/join-the-team for more details.

-N E W - W O R K S H O P- We are so excited to team up with The Mamahood to bring you a special version of our wholesale masterclass focused on all of the incredible mother makers out there! Join us Feb 26th in London to learn exactly what you need to know to get your brand stocked in your dream retailers and actually make a profit from it. Spaces will be very limited so that there will also be time for individual questions and discussion. Tickets can be purchased directly here -
https://themamahood.co.uk/events/wholesale-101-with-carousel-co

Is it way too late to wish everyone a Happy New Year? I've taken a few weeks off social media to really enjoy the festive period, and to take time to put a strong strategy together for where I want my business to go in 2018. Can't wait to see how my plans will evolve and where this year will take the incredibly talented retailers & brands I get to work with! First stop - TopDrawer 2018 (with the gorgeous Toolally - stand 108). See you there!

This event looks fab...and I heard a rumour there will be mead there! Urban Makers East

Are you a blogger / influencer / journalist interested in design? We're hosting a meet the maker social in Hackney on Tuesday 21 Nov 7 - 9pm and we would love you to come along. There will be goody bags, festive mulled mead by - yummy canapés and a chance to meet some creative designer makers and have a night-time peek at our festive pop-up shop. Content galore! Please comment below if you would like to come and we'll send you an invitation - or send us an email [email protected]