07/22/2025
Greg Swan (Senior Partner, FINN Partners) and some of the best local speakers will explore the ever-evolving digital landscape of blogging in 2025 at the MN Blogger Conference on 9/13. Tickets available now - https://mnblogcon2025.eventbrite.com/
ABOUT THIS SESSION:
Two decades ago we hand-coded blogrolls and hunted for that sweet orange RSS icon. Then feeds died, social platforms swallowed distribution, and algorithms turned us all into reluctant growth hackers. Yet here we are in 2025—witnessing a renaissance of personal weblogging erupt across Substack, Bluesky, and a fresh crop of indie CMSs. What happened?
In this fast-moving session, Greg Swan traces the messy history of blogging, dissects its outsized impact on culture, and spotlights why AI-powered workflows and email (email?!) are both gasoline and accelerant. Most importantly, we’ll talk about keeping the human weirdness of blogging intact. Because sameness is the new spam, and the appeal of content + community will never die, no matter the medium.