PSU Education

08/10/2026

Last call. Founding enrollment for the Double Your Sales cohort closes today.

After today, the included AI CRM and the founding price are gone for later members, and the webinar replay comes down.

If you have been thinking about it, this is the moment. We start this week.

Join as a founding member before the doors close: https://psu.circle.so/checkout/founding-members

08/03/2026

A few people asked what is actually included in the founding cohort. Here it is, all in one place.

The 8-week Double Your Sales live class, built with you week by week
The AI CRM, included and set up with you (this is the engine that runs your outreach)
PSU University membership: the full library, weekly live sessions, and a community with accountability groups
Lifetime recordings of every class
Your founding price, locked for life

Founding pricing and the included CRM go away Monday, August 10. Founding members keep both.

Join: https://psu.circle.so/checkout/founding-members

07/30/2026

If you caught Double Your Sales this week, you saw the whole roadmap: who your dream clients are, how to reach them consistently, and how to keep it running without adding hours.

Here is the part where it gets real. Founding enrollment for the 8-week cohort is open. This is where we build the entire system with you, week by week, and you get the AI CRM included to run it.

Missed the live training? The replay is up through Monday: https://psu.circle.so/c/dys-webinar-replays/dys-webinar-july-29-1307451f-d95a-4d55-bb2f-3a0ebfaac6c0

Founding pricing and the included CRM close Monday, August 10, when class starts. After that, later members pay more and the CRM is not included.

Join as a founding member: https://psu.circle.so/checkout/founding-members

07/29/2026

Today is the day. Double Your Sales goes live at 12:00 PM ET, and it runs 90 minutes.

Here's what you're walking into: the proven roadmap to 2X your sales over the next 12 months, by going after the right new clients on purpose instead of hoping they find you.

If you have not registered yet, there is still time. Grab your spot and I'll send you the link:

REGISTER HERE: https://psu.circle.so/double-your-sales

See you at noon.

07/28/2026

Tomorrow at noon, our free training "Double Your Sales" goes live.

60 minutes, completely free: the roadmap about how to 2X sales without working more hours.

Do you have a system for sales, or are you just winging it?

If you haven't saved your seat, do it tonight.

Link in comments below. 👇

07/24/2026

FREE LIVE WORKSHOP

Double Your Sales

Wednesday, July 29 at 12:00 PM ET • 60 minutes, live

It's called Double Your Sales, and it's exactly what it sounds like: the roadmap I use to 2X sales over the next 12 months, without working more hours or buying more gear.

Here's the idea the whole workshop is built on. When we surveyed thousands of photographers, the number one thing they wanted help with was growing their business. Not gear, not editing. Growth. And in our world, growth almost always comes down to the one thing that quietly falls off once the season gets busy: outreach to the new leagues, schools, clubs, and studios you never get around to.

In 60 minutes, I'll show you how to fix exactly that:

1. Find your dream clients. The accounts that can genuinely double your business, and how to spot the ones worth chasing.

2. Reach them consistently. So you're the photographer who lands the account, not the one who meant to call.

3. Keep it running. A system that survives a busy season instead of dying the moment picture days start.

Link in comments. 👇

07/22/2026

A few weeks ago at a trade show, a talented photographer pulled me aside and asked how to grow his sales. I asked him one simple question back: what does your sales process look like? He looked at me like I had three heads.

Here's the thing. He wasn't short on talent. He'd just never been handed a process. That's the real reason most photographers stay stuck.

You do not have to become a pushy salesperson to double your sales. You need a system you can actually follow. Here are the five steps:

1. Pick your dream clients. Stop marketing to everyone. Choose the 50 to 100 leagues, schools, and studios that would truly move your revenue.
2. Pin down your number. "Double my sales" is a wish. Work backward from your goal to the exact number of new accounts you need, and it becomes a plan.
3. Provide value first. Don't pitch. Lead with something useful, like how a well-run picture day can put real money back into a league. That's serving, not selling.
4. Persist with a cadence. One email isn't outreach. A simple, planned sequence keeps you in front of the right people without ever pestering them.
5. Protect the relationship. "We already have a photographer" is rarely a no. It's a "not now." Stay kind, stay in touch, and be there when the door opens.

None of it asks you to be someone you're not. It just asks you to follow the steps.

On Wednesday, July 29 at noon ET, I'll walk you through the whole system live and free. Save your seat: https://psu.circle.so/double-your-sales

Part of the Win the Fall series — eight weeks to a booked-solid fall. Something big is coming this summer.

07/14/2026

"𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘥𝘰𝘶𝘣𝘭𝘦 𝘮𝘺 𝘴𝘢𝘭𝘦𝘴." "𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘢𝘥𝘥 𝘢 𝘩𝘶𝘯𝘥𝘳𝘦𝘥 𝘵𝘩𝘰𝘶𝘴𝘢𝘯𝘥 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳." Great goals. But here's the question that stops most photographers cold: how many new accounts is that?

A goal without a number is just a wish. And wishes don't survive a busy season.

For years I've watched talented photographers freeze on that question. It's exactly why we built the Volume Photography Sales Planner. The whole thing comes down to three numbers:

1. Your revenue goal. The specific dollar figure you're chasing. Not "more." A real number.
2. Your account count. Divide the goal by what an average dream client is worth. A hundred thousand dollars at five thousand each isn't a fog, it's twenty accounts.
3. Your daily activity. Spread those accounts across the season and suddenly you know exactly what to do every day, every week, every month, and every quarter.

That's it. Three numbers turn "grow my business" into a to-do list.

On Wednesday, July 29 at noon ET, we'll set your number and build your list together, free and live. Save your seat: https://link.msgsndr.com/sp/e67f9c274c3

Part of the Win the Fall series — eight weeks to a booked-solid fall. Something big is coming this summer.

07/09/2026

How to Land Your Dream

Pick your 100, pursue them first, persist

Step #1: Pick your top 100
Step #2: Pursue them first
Step #3: Persist with a cadence. 👇

04/09/2026

Lesson 3 of PSU In Focus: Getting Started with Sean and Mike! In this episode, we are breaking down the critical differences between small and high-volume accounts, and explaining why properly managing your business growth is vital to your success.

Welcome back to Lesson 3 of PSU In Focus: Getting Started with Sean and Mike! In this episode, we are breaking down the critical differences between small an...