HALDA

“Higher education is facing a perfect storm. Surviving it will require ingenuity, resourcefulness, and a little courage as marketers enter new territory for the industry.”

As the higher education landscape evolves, so do the challenges in lead generation. Our latest blog post delves into the "Search Cliff," a critical juncture where traditional strategies meet modern hurdles. Discover innovative approaches to engage and attract the next generation of students in a privacy-first digital age.

Read the blog to learn:
🔍 The driving forces behind the Search Cliff
🔍 Its interplay with the Enrollment Cliff
🔍 Inventive solutions for navigating the future of lead generation

Dig deeper into the blog, here: https://hubs.ly/Q02qxdwt0

Today we want to highlight Kittie Pain, Director of Graduate Admissions at Kutztown University of Pennsylvania! She was one of the first enrollment pros to try us out, and we couldn't ask for a better champion! Check out our profile on Kittie farther down the post.

Kittie is everywhere in the enrollment management space. As a member of NAGAP, The Association for Graduate Enrollment Management, she serves on the Marketing and Publications Committees.

In 2010 she resurrected her Pennsylvania regional chapter, PAGAP, and expanded it to the entire state--it's still going strong, of course.

When she's not building these communities or poring over higher ed marketing trends, she serves as the Chapters Chair for her Alumni Council at McDaniel College.

For the last two years (and counting) we've helped Kittie personalize the student journey for her future grad students. Now we're doing the same thing for Kutztown's undergraduates.

Kittie, thank you for your partnership. We are humbled by your belief in Halda, and it's our privilege to help you serve your students.

https://hubs.ly/Q027hWyk0

We can't wait to get up to the University of Puget Sound for a visit! What do you get when you mix an incredible education, a supportive community, and a beautiful location? Why, Halda's newest higher ed partner, of course!

Halda has found an ideal partner in The IDEAL School of Manhattan 😉. All puns aside, it's great to have them on board as a K-12 partner.

They make the learning experience personal for each student. Perhaps that's why they understand the value of a personalized website experience!

marketing

Exciting news! We're partnering with Hope International University to enhance student engagement and enrollment by leveraging Halda's personalization tools. Huge thanks to Teresa Smith and the entire squad for their exceptional work and collaboration! 🎓

We are so happy to call The Gardner School of Arts and Sciences a partner. They do immensely creative things with our website personalization tools.

We are only as good as the amazing marketers and enrollment professionals who get the most out of the experiences we create!

We’re thrilled to welcome Harold Lewis to the Halda team as an Account Executive! He’s a start-up sales maven with 4+ years of experience in primary and higher ed 🎓.

Every day we find new a area where his expertise shines, and when this modern-day Renaissance Man isn’t closing deals or optimizing our sales processes, he’s gaming with his wife and 3 kids, hiking, or trying to finish the book he’s been writing for the past 3 years 📚. We couldn’t be happier that he’s decided to join our team!

It's a New York state of mind here at Halda, with our second NY partner of the week! We couldn't be happier to call Russell Sage College a partner in creating an amazing experience for prospective students!

Halda started with the idea that the usual CTAs are stale, boring, and don't drive meaningful action. Saying "Apply Now" only works if prospects are ready to, well, apply.

Our tools nudge prospects toward those ultimate actions with engagement that connects your future students to what you have to offer.

Reimagine your "Apply Now" campaigns as student-centered interactions. Create CTAs that bridge the gap between landing on your website and sending in an application.