10/09/2026
What happens when the thing that made you successful, the thing you’re really freaking good at, doesn’t work anymore?
Or even worse, it still works, but you’d rather pull your eyelashes out one by one than keep doing it? 😂
At my last event, we talked about evolution, and this conversation really hit home.
We think evolution should be linear. You keep doing the same thing, become more of an expert, and make more money.
But what I’ve experienced, and what I see with the women I work with, looks more like seasons.
First, you build your offers, audience, clientele, testimonials, and infrastructure.
Then comes expansion. You’ve found something that works, and now you’re growing it through speaking, podcasting, events, a team, or new offers.
And then there’s redefining.
“Do I still want to run this? Does it need adjustments, or am I adding pieces to a Jenga tower that can’t hold anything else?”
Sometimes it works beautifully, but you want to create something else. Sometimes the market, your buyers, or YOU have changed.
You sit down to write a post for an offer you’ve sold a hundred times, and you can’t make yourself care. You’re good at delivering it, but filling your calendar with more of it makes you tired before the day starts.
That’s worth listening to.
Redefining might mean refining what you have or keeping what works while making room for something new.
Being back in a building season can mess with your head. “How am I back here after everything I’ve accomplished?”
But changing something doesn’t erase your success. You bring everything you’ve learned into what comes next.
This is why I value mentorship.
When we work together, we look at who you are now, what you want, your offers, and how you like to sell. We find strategies that feel aligned and make business sense.
If you’re in that wobble phase, you don’t have to wait until everything falls apart to get support.
I’m opening three private mentorship spots for October, with 3, 6, and 12-month options.
Explore IFB Elite through the link in my bio, check out the testimonials, and reach out. We’ll talk before enrollment to choose the right support for your goals. 🤍
