MS in Digital Marketing

In 2026, the standard marketing strategy just won’t cut it. High-growth teams want professionals who can actually wrangle the data... think cloud warehouses, automated pipelines, and reproducible models.

To help grad students and pros bridge this ex*****on gap, CCIDM is making our entire Spring Virtual Workshop Series FREE and on-demand all summer. 🚀

Here is the exact tech stack you can master at your own pace:

NOW STREAMING:

🤖 CRM & Automation: Email Marketing Workflow & HubSpot

📊 Advanced Modeling: Structural Equation Modeling (SEM) in R (lavaan)

COMING SOON:

📈 Web Analytics: Gathering Digital Marketing Data Using Google Analytics

☁️ Cloud BI: Building a Marketing Data Warehouse & Dashboard (BigQuery & Looker Studio)

🦆 Scalable Engineering: Taming GA Data in BigQuery from R (DuckDB + Arrow)

📝 Executive Delivery: Production-Ready Marketing Reports with Quarto

👉 Check the comments for on-demand workshop access 🚨

Follow for notifications when new videos drop!

Leadership in the age of AI isn't just about adopting new tools... it's about rethinking problem-solving and customer relationships from the ground up. 🧠⚡️

Today we’re throwing it back to April's 2026 CBA Innovation Symposium! A huge thank you to Derek Romo (Head of CRM & Lifecycle Marketing at Stance and CCIDM Board Member) for his participation on the featured Industry Experts Panel. 🚀

Derek gave the CPP community a masterclass on how modern CRM strategies are evolving alongside automated technologies. At CCIDM, hosting these high-level discussions is core to our mission: keeping our curriculum, our faculty research, and our advanced students at the cutting edge of the digital economy.

Thank you for investing your time and expertise back into the CPP community, Derek!

𝐅𝐚𝐥𝐥 '𝟐𝟔 𝐌𝐒𝐃𝐌 𝐈𝐧𝐟𝐨 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 | 𝐌𝐚𝐲 𝟐𝟏

🚨 Thinking about graduate school for Fall 2026?

Join our upcoming MS in Digital Marketing (MSDM) Info Session and learn how Cal Poly Pomona helps students build real-world skills for careers in digital marketing, analytics, strategy, and beyond.

✨ Flexible hybrid format
✨ Hands-on learning experience
✨ STEM-designated program
✨ Career-focused curriculum

📅 May 21, 2026
🕒 7:00 PM PT
🌐 Live on Zoom

⏳ Spots are filling up — don’t wait to register.

👉 Save your seat now: https://bit.ly/42DUFEw

Tag someone who might be interested 👇

⏳ Registration is still open — but spots are going fast!

Join us for Session #4 of the CCIDM Spring 2026 Virtual Workshop Series: "Production-Ready Marketing Reports with Quarto + Cloud Databases: From GA4 Configuration to Actionable Insights in R."

📅 When: Tuesday, April 28

🕒 Time: 11:30 AM – 12:45 PM

📍 Where: Live on Zoom

This live Zoom workshop is designed for technical and perfomance marketing students and professionals who want to stop manually building reports and start automating them. Whether you're working on a class project, internship, or your first job, these are skills you'll actually use. 📊

You'll learn how to:

✅ Calculate real marketing metrics like ROAS and LTV from GA4 data in R

✅ Build interactive charts and filterable tables — no more static screenshots

✅ Create polished, professional HTML reports ready to share with any audience

✅ Automate and scale your reporting workflows with YAML parameters

✅ Present your data as interactive slides using Reveal.js + Quarto

No prior experience with Quarto required — just come ready to learn. 💻

👇 Register now at the link below to secure your spot and receive the Zoom invite!
https://bit.ly/4eLR6Dg

What does a career in digital marketing actually look like at the graduate level? Last week gave us a pretty good answer. 👇

At the CBA Innovation Symposium, industry leaders joined us for a panel on Advancing Innovation: Leadership and Problem Solving in the Age of AI — an honest conversation about what AI is changing, what skills still matter, and how the next generation of marketers needs to think.

That was followed by our CCIDM breakout, the AI Growth Lab — where students didn't just listen. They built a live, SEO-ready website and measured its performance in real time. Theory into practice, in a single afternoon.

Whether you're finishing your undergrad and wondering what's next, or already searching for a graduate program that connects research with real-world skills — this is what CCIDM is built around.

📍 Cal Poly Pomona | Center for Customer Insights and Digital Marketing

Know someone who'd be a great fit for the MSDM program? Tag them below. 👇

🚨 𝐋𝐚𝐬𝐭 𝐂𝐚𝐥𝐥 - 𝐅𝐚𝐥𝐥 '𝟐𝟔 𝐌𝐒𝐃𝐌 𝐈𝐧𝐟𝐨 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫 | 𝐀𝐩𝐫𝐢𝐥 𝟐𝟑

Our MSDM Info Session is almost here. If you’ve been thinking about a career in digital marketing, this is your chance to get the information you need before it’s too late.

Learn about the program, career opportunities, and how our STEM-designated degree supports your goals (including OPT benefits for eligible international students).

📅 April 23
🕒 7:00 PM PT
🌐 Live on Zoom

👉 Register NOW: https://bit.ly/4sUrGXJ

Tag someone who needs to see this 👇

❌ Stop wasting hours copy-pasting charts into static slide decks.

✅ High-impact marketers spend their time on strategy, not manual reporting.

Join CCIDM for a FREE hands-on workshop: Production-Ready Marketing Reports with Quarto + Cloud Databases

📅 When: Tuesday, April 28

🕒 Time: 11:30 AM – 12:45 PM

📍 Where: Live on Zoom

Learn how to bridge the gap between raw BigQuery data and professional, automated reports that update with a single click.

What we’re covering:

Automate: Generate custom reports in seconds.

Interact: Create filterable charts and tables.

Present: Turn data into sleek, web-ready slides.

Scale: Master the "last mile" of marketing analytics.

Ready to move from manual reports to real-time insights?

👇 Register now at the link below to secure your spot and receive the Zoom invite!

https://bit.ly/4sItIdb

🎓 𝐅𝐚𝐥𝐥 '𝟐𝟔 𝐌𝐒𝐃𝐌 𝐈𝐧𝐟𝐨 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 | 𝐀𝐩𝐫𝐢𝐥 𝟐𝟑

Marketing is changing fast—are you keeping up? 🚀

If you’re still learning outdated theory, you’re already behind. Today’s employers want real skills in data, AI, and digital strategy.

Join our MS in Digital Marketing Info Session at Cal Poly Pomona and discover how you can build the skills that actually get you hired.

🗓 Thursday, April 23
⏰ 7:00–8:00 PM (PT)
💻 Live on Zoom

👉 Don’t miss out—secure your spot now:
https://bit.ly/4sBdKS1

Excited to introduce Hana Mai, a graduate student in the MS in Digital Marketing program at Cal Poly Pomona, where she also serves as the Brand Community Engagement Specialist and an MSDM Ambassador.

With experience in marketing, communication, and community engagement, Hana is passionate about supporting students and helping build a more connected, welcoming, and empowering MSDM community.

In this role, she supports students by helping them navigate academics, access resources, and explore career opportunities.

You can connect with her here:
📍 Building 98C, Room 6-10
💻 Zoom sessions available
🕑 Mon–Tue | 2:00–5:00 PM
📧 [email protected]

Hana is grateful for the opportunity to support this community and looks forward to connecting with students, faculty, and industry partners.