05/29/2026
The latest issue of MESSENGER is now available featuring Alexander Hartman and Peter Smyth of White Label Storage! Preview it now and view our free stories "Smart Art" showing off murals by SmartStop and others, and "Modernizing Rural Self-Storage."
May 2026 :: Preview Issue
In This Issue | Ivy League Alumni Become Self-Storage Entrepreneurs
05/21/2026
There's a lot of hype about AI, but is it clear how it actually applies to your facilities? Join MSM and White Label Storage next Wednesday, May 27 at 2:30 PM EST for a practical conversation on how AI and automation are being applied across self-storage operations today. Ben Gross, White Label Storage's Head of Technology, will share how his company is using these technologies, the results they’re seeing in the field, and what operators should watch as adoption grows.
What You'll Learn:
- Where AI/automation are already making an impact
- How automation can improve day-to-day efficiency
- How AI supports the customer lifecycle
- What to consider when evaluating AI tools
- How AI/automation are shaping next-gen of self-storage operation
REGISTER NOW: https://hubs.ly/Q04hvwyG0
05/15/2026
THE Show’s early bird pricing may have ended, but but you can still save with an affiliate code! Visit our website for a list of affiliate partners, then contact one of them directly to receive their unique code for use at checkout.
Interested in becoming an affiliate yourself and earning money every time someone registers using your code? Learn more here.
https://hubs.ly/Q04gP0wN0
05/08/2026
It's Chris Berg with "The Last Word"! Why he's bullish on self-storage's future, and why Gen-Z is playing a role in that. https://hubs.ly/Q04f-kL60
05/08/2026
Are you leaving money behind?
Join Storage Commander Software and MSM next Tuesday for a free webinar that will share how operators are easily expanding revenue through complementary services without complicating daily operations.
Secure your spot now: https://hubs.ly/Q04fZzsR0
05/07/2026
There's no doubt that AI has benefited self-storage, but Tommy Nguyen of StoragePug is concerned about the future—namely, that we don’t know how to teach children in the age of AI. Check out his MSM Last Word, "The Children of AI." https://hubs.ly/Q04fLMMn0
05/01/2026
AI and automation are changing how self-storage is run so you don't want to miss this webinar! On Thursday, May 27 at 2:30 PM EST join White Label Storage and MSM for a practical conversation on how AI and automation are being applied across self-storage operations today.
White Label Storage CEO Peter Smyth will share how his company is using these technologies, the results they’re seeing in the field, and what operators should watch as adoption grows.
What You'll Learn
- Where AI/automation are already making an impact in storage ops
- How automation can improve day-to-day efficiency
- How AI supports the customer lifecycle
- What to consider when evaluating AI tools and getting started
- How AI/automation are shaping next-gen of self-storage operation
REGISTER NOW: https://hubs.ly/Q04f7M9t0
04/29/2026
Big news and another homerun! Congressmen Troy Downing (AC Self Storage Solutions) and Jefferson Shreve (Storage Express) will both be joining us at THE Show. We weren’t kidding—this roster is stacked. Learn more and register now before the early bird special ends tomorrow! https://hubs.ly/Q04dYQ1P0
04/29/2026
The largest self-storage REITs, Extra Space Storage and Public Storage, have released Q1 2026 earnings. We’ve got recaps, CEO commentary, links to full reports and webcasts, plus updates on upcoming CubeSmart and NSA releases.
https://hubs.ly/Q04dRKcl0