09/14/2026
Here is a pattern that some of the smartest people find themselves looping in.
Coaches leaving education say "I just need to finish the course first." Then the next course.
Then the perfect offer sheet.
It looks like diligence.
But it's actually a task-initiation issue (a form of executive dysfunction)—avoiding the one action that matters because the outcome isn't guaranteed.
Your brain knows what the one thing is. It's usually the thing you're avoiding. And every day you polish instead of send, the signal gets quieter.
If you're seeing this in your clients (or yourself), it's not a motivation problem.
It's a skills gap. And skills can be taught.