Eloise

Eloise

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We help small businesses build their brands well through education, training, & services. Visit our website to learn more www.eloisedesignco.com

We guide small businesses in developing, implementing, and growing their brands well through one-on-one services and education. SERVICES
We offer brand development, rebranding, brand and website design, brand photography, and consulting packages. EDUCATION
We love teaching you how to build your brand well through a monthly membership, online courses, and kits. EVENTS
We host intimate in-person ret

Photos from Eloise's post 08/11/2026

Some brands don’t need to start over. They just need to move forward.

We recently had the opportunity to refresh the brand for Dan Hart Refrigeration, a name that has been trusted locally for years. The goal wasn’t to change what people already know and love. It was to create and expand a brand that better reflects where the business is today and where it’s headed next.

We refined the existing identity, developed a new sub-brand for their mobile refrigeration trailers, built out their brand messaging, and carried the refreshed brand across their multiple platforms.

We also planned and directed a brand photography shoot to give their team a library of images they can use across all of these touchpoints.

The result is a brand that feels more cohesive, more current, and still unmistakably Dan Hart Refrigeration.

Check out the full brand in action at danhartrefrigeration.com.

We love working with established businesses that have built something great and helping make sure their brand grows with them.



creative strategy
branding
consultant
business consultant
graphic design
business branding
public speaking
brand photography
photography

Photos from Eloise's post 08/04/2026

After years of serving the Auburn-Opelika community, 360 MANAGEMENT is stepping into a new chapter with a brand that better reflects who they are today and where they’re headed next.

Our team partnered with 360 to develop a refreshed brand identity and messaging foundation before bringing it to life across dozens of customer touchpoints—from leasing materials and signage to digital ads, promotional items, business cards, team resources, and more.

A rebrand isn’t about becoming someone new. It’s about creating a brand that accurately reflects the business you’ve built and the experience you want every client, resident, owner, and partner to have.

We’re grateful to the 360 Management team for trusting us with this transformation and are excited to watch their new brand continue to come to life across our community.



creative strategy
branding
consultant
business consultant
graphic design
business branding
public speaking
brand photography
photography

08/03/2026

What are you avoiding with your perfectionism?

This month’s quote is a bit of a touchy question. And one that’s been resonating with me and our team.

So, we’re starting something new.

At the beginning of each month, I’ll send out a newsletter sharing the month’s quote and a few thoughts on why we chose it, what it’s making us think about, and how it’s showing up in our work and with our team.

If this question has you thinking, too, subscribe at the link in bio to get this month’s newsletter in your inbox.



creative strategy
branding
consultant
business consultant
graphic design
business branding
public speaking
brand photography
photography

Photos from Eloise's post 07/30/2026

For the Local Good📍❤️

This morning, our team had the opportunity to attend United Way of Lee County’s campaign kickoff event at the Food Bank of East Alabama. We LOVED the hairnet accessories 🤪.

It’s always an honor to partner with organizations that are making a real difference in our community. We were grateful to help bring the “For the Local Good” campaign to life through branding, messaging, and strategy, and it was exciting to see it officially launch today.

We’re looking forward to seeing the impact For the Local Good has across Lee County this campaign season.

Be sure to follow United Way of Lee County, AL to stay up to date on the campaign, see how you can get involved, and help make a difference in our community.



creative strategy
branding
consultant
business consultant
graphic design
business branding
public speaking
brand photography
photography

07/29/2026

After four full and sometimes wild years, Addy would have plenty to share in her Netflix documentary about working with me. 🎥🎬

This month marks four years since Addy joined .eloise. design co., and I am incredibly grateful for the dedication she has shown to me, this business, every evolution we have worked through, and the clients we serve. She has helped carry so much of what we have built, and I truly cannot imagine the last four years without her.



creative strategy
branding
consultant
business consultant
graphic design
business branding
public speaking
brand photography
photography

07/27/2026

Cheers on the Corner has been one of our favorite projects this summer. 🥂

This year we served as the branding sponsor for Downtown Auburn’s signature event, working alongside Jessica Kohn at the Auburn Downtown Merchants Association to refresh the branding and bring it to life across signage, printed materials, and multiple touch points guests saw.

And then came the best part: actually being there. Tasting (and drinking) our way through downtown, catching up with friends, cheering on local businesses, and watching it all come together was a great way to close out summer.

Thank you, Jessica and Downtown Auburn, AL, for trusting us with this year’s branding. Congratulations on a sold-out Cheers on the Corner! 🥂



creative strategy
branding
consultant
business consultant
graphic design
business branding
public speaking
brand photography
photography

07/17/2026

A full day around one question:

How can we make it even easier for our clients to stay on brand?

Today wasn’t about designing logos or choosing colors. It was about improving the tools we hand our clients after the branding process.

We reviewed past brand books, talked through common questions we’ve heard over the years, studied what works (and what doesn’t), and started building a new framework that serves both designers and non-designers.

The goal?

A brand book that’s practical, clear, and built for the way businesses work today—including how AI fits into the process.

Because the best branding isn’t just something you admire. It’s something you can actually use.



creative strategy
branding
consultant
business consultant
graphic design
business branding
public speaking
brand photography
photography

07/16/2026

Glasses roulette 👓🎰

The team always knows what kind of Eloise they’re getting based on which glasses she walks in wearing 😂

What personality are we getting today?



creative strategy
branding
consultant
business consultant
graphic design
business branding
public speaking
brand photography
photography

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