Business Baddie

If you really want to know whether your offer is ready to scale, you need enough cold people moving through your funnel over time to actually see what happens.

Not 12 clicks.
Not your besties voting on your hook.
Not Aunt Clara from Des Moines telling you it “sounds amazing.”

You need real traffic. Real behavior. Real data.

That means getting at LEAST 100 cold people through your offer ecosystem so you can start seeing:

Do they click?
Do they opt in?
Do they keep moving?
Does the message actually land?
Does the funnel hold up?

Because that is the information you need before you scale.

That’s exactly what we’re doing inside the April Ad Sprint. Over 14 days, we’ll use $500 in ad spend to pressure test your funnel and get real market feedback fast.

Step 1: Diagnose the funnel
We start with a full review of your existing offer + funnel so we can spot the biggest leaks fast.

Step 2: Fix the key issues
You’ll make the most important adjustments first so we’re not driving traffic into something that’s clearly broken.

Step 3: Launch 3 ads
We’ll put real money behind your funnel and test messaging with a cold audience to get actual market feedback.

Step 4: Review the data + decide what’s next
At the end of the sprint, you’ll know what’s working, what’s not, and whether your offer is actually ready for more traffic.

The details:

14 days
$1,500 + $500 in ad spend
Real market feedback, fast.
For coaches, course creators or service providers with an offer they’ve sold organically, an existing funnel (even if it’s messaging) and a willlingness to use $500 to validate your offer, message and funnel.

Next Start Date is April 13. 2 spots only! Payment plans available through Klarna/afterpay.

Comment or DM me VALIDATE if you’ve been sitting on an existing offer and funnel that you’re ready to bring to the masses.

Data doesn’t lie. Your audience does…when they’re warm.

When everyone who sees your launch already knows, likes, and trusts you, you’re not getting a true read on your offer. You’re getting polite engagement and maybe a few sales from your most loyal people. We love that but what we need if we are gonna bring your offer to the masses is more info from people who we DONT KNOW.

The only way to know if your offer actually works in today’s market is to put it in front of people who have never heard of you and watch what happens.

That’s exactly what $500 in ad spend over 14 days can tell you.

Not just whether people buy. But where they leave.

What made them click. What made them bounce. The stuff that actually helps you build a launch that scales.

I have 2 spots open for my April sprint and I want to fill them with coaches or course creators who are ready to make decisions based on numbers.

DM or Comment VALIDATE to learn more. 👇

Months of posting consistently.
Years on years of launching.

And I still didnt have enough data to understand if my offer could scale.

Organic doesn’t give you enough data - it gives you opinions from warm people who already like you (thanks Aunt Clara from Des Moines, Iowa who is so supportive but not at all my ideal client).

There’s so much value in pressure testing your audience, funnel, and offers to a cold audience - they are unbiased and the data is clear - do they click or not? And THAT is the information you need before you scale.

$500 in ad spend, 14 days. Real Market Feedback.

That’s the April Ad Sprint. DM me VALIDATE if you’ve been sitting on an existing offer and funnel that you’re ready to bring to the masses. 2 spots starting April 13th!

You didn’t lose $4,000 because ads “don’t work.”

You lost $4,000 because something in your funnel, messaging, or strategy wasn’t working.

And instead of seeing that for what it was, a lot of people make the ads the villain. 😈

Respectfully? That mindset will keep your vision smaller than you probably want it to be.

You are not a victim of ads.
And acting like you got “burned” without being willing to look at what actually broke is doing you and your big vision a disservice.

Ads are a tool.
They amplify what’s already there.

So if your funnel doesn’t convert....
If your messaging is unclear...
If your numbers don’t make sense, ads will make that painfully obvious.

Data doesn't lie - you can avoid avoid avoid deny deny deny all you want but that's just wasting your time.

And I get it...it's easier to blame ads than take responsibility for why it didn't work.

But this is a fast path to...

Bouncing from agency to agency.
Platform to platform.
Strategy to strategy.

Still saying,
“Ads burned me.”

No.
Ads did you a favor (albeit a costly one)....

They showed you exactly where things stopped working.
The problem is, most coaches and course creators don’t know how to read what the data says.

And if you stay in the story that ads happened to you, you'll miss the chance to have a launch that can actually hold the volume your vision requires.

Your business is too important for that.
Your vision is too big for that.

So the better question is not,
“Did ads burn me?”

It’s:
“What did the ads show me that I need to fix before I try and scale again?”

Comment DIAGNOSE and I’ll help you figure out what the ads were trying to tell you. 👇

Part of working as an ad strategist is making sure that when you walk in the door ready to run ads, your sh*ts converting at the level it needs to so that it doesn’t become an expensive test that you lose your coin on.

So what does an optimized webinar or masterclass ad funnel look like?

1. Ad Creative - this could be organic content that has worked well or iterations of your organic content repurposed for cold audiences. You need a solid hook and hold rate for it to be optimized.

2. Opt in Page - you need to ensure that the traffic you’re sending from that beautiful creative converts to your list. If you’re not getting people to opt in that tells me your creative is off or your opt in page needs to be tweaked.

3. Thank you page - this is just a place people go after they submitted their info to receive webinar details…this is also where your pixel might fire to send conversion info back to meta so that they can find more people like the person who just signed up.

4. Show Up Rate - you’re looking for your show up rate - what percentage of people who signed up actually showed up live. This tells you A LOT and ultimately is the number of people you’ll get to live pitch to.

5. Sales page - the conversion rate of your sales page which you’ll drop in your webinar is the final piece of the puzzle. If you’re converting everywhere else but not converting here - you need to work on optimizing your sales page.

Imo you will ALWAYS be optimizing but before you run ads, you want each of these pieces to be hitting a certain benchmark OR know that you’re using ads to get data (which is fine as long as you do it in a controlled environment).

As an ad strategist this is exactly why phase 1 is looking at your funnel and creating a funnel map so we know what needs to be optimized! I don’t create brand new assets but I will help you optimize because at the end of the day, if any of these numbers are off it will impact your return on ad spend.

📣 Comment BENCHMARKS if you want me to send the exact benchmarks you need to be shooting for before you run ads!