02/08/2026
🏈🤖 AI WAS THE REAL MVP OF SUPER BOWL LX
Forget the Patriots vs. Seahawks.
The REAL battle tonight? AI companies fighting for your attention during the most expensive ad slots in history ($8M-$10M per 30 seconds).
Over a dozen AI companies showed up to the Big Game - and one of them literally started a public beef with its rival before kickoff even happened.
Here’s every AI-related Super Bowl LX commercial and where to watch them:
🔥 THE HEADLINERS:
🔹 Anthropic (Claude) - “Ads Are Coming to AI. But Not to Claude.”
Roasted OpenAI for putting ads in ChatGPT. Sam Altman called it “dishonest.” The AI beef is REAL.
📺 https://techcrunch.com/2026/02/04/sam-altman-got-exceptionally-testy-over-claude-super-bowl-ads/
🔹 OpenAI (ChatGPT) - “About Builders”
Their answer to the Anthropic diss. A 60-second spot about how “anyone can now build anything.”
📺 https://www.ispot.tv/brands/KNd/openai/super-bowl-commercials
🔹 Google Gemini - “New Home”
A mom and son use AI to redesign their house. The feels + the tech.
📺 https://www.cbsnews.com/news/early-super-bowl-commercials-2026/
🔹 Amazon Alexa+ - Chris Hemsworth thinks AI is trying to KILL him
A mini horror movie where Alexa+ closes garage doors on his head and traps him in a pool. Dark comedy gold.
📺 https://www.tomsguide.com/entertainment/streaming/super-bowl-commercials-2026-all-the-ads-and-teasers-weve-seen-so-far
🔹 Meta × Oakley - “Athletic Intelligence”
Spike Lee, Marshawn Lynch & IShowSpeed showing off AI glasses as performance gear.
📺 https://www.superbowl-ads.com/
🔹 Salesforce × MrBeast - AI Agents go mainstream
MrBeast + Slack’s AI agents. “Watch my Super Bowl ad to win $1,000,000!”
📺 https://mrbeast.salesforce.com/
💡 THE UNDERDOGS:
🔹 Genspark - Matthew Broderick takes a day off (again) with AI productivity tools
🔹 Base44 - “It’s App to You” - Build apps with AI in minutes
🔹 Wix Harmony - AI-powered web design
🔹 Ramp - Brian Baumgartner (Kevin from The Office) clones himself with AI finance tools
🔹 Artlist.io - An ENTIRELY AI-generated Super Bowl ad, made in 5 days for a few thousand dollars
🔹 Svedka - First “primarily” AI-generated national Super Bowl spot ever
🧠 THE AI-POWERED (not AI brands, but using AI):
🔹 Xfinity - Used AI de-aging to bring the Jurassic Park cast back to the ’90s
🔹 Ring - AI-powered lost pet finder
🔹 Ro - AI used in healthcare and ad pre-production (ft. Serena Williams)
We went from “what even IS AI?” to AI companies spending $100M+ fighting over Super Bowl airtime in about 3 years.
The future didn’t just arrive.
It bought a Super Bowl commercial. 🚀
📺 Watch all commercials: https://www.superbowl-ads.com/
📰 Full breakdown: https://techcrunch.com/2026/02/08/super-bowl-60-ai-ads-svedka-anthropic-brands-commercials/