A Journalist's Guide to AI

There’s no clear playbook yet for how journalism programs should approach AI.

Some courses restrict it.
Some allow it in limited ways.
Many are still figuring it out.

I’ll be working with about 100 students at Media Day 2026 at Cal Poly Humboldt on: AI Literacy for Journalists

This will be an interactive session focused on real questions students and educators are navigating right now:

– What should journalists understand about AI?
– Where can it support the work—and where can it weaken it?
– How do you use it without losing your own thinking?

This is the work I do with students, journalists, and communication professionals every day.

If you or your organization are trying to make sense of AI in journalism or communications, I’m always open to those conversations.

📍 April 10
📍 Cal Poly Humboldt

You can do everything “right” and still not get discovered anymore.

Because people aren’t clicking like they used to.

They’re getting answers from AI.

So the question is no longer:
Will someone click your link?

It’s:
Will your expertise show up in the answer?

I break this down in my latest piece 👇

From Links to Answers: How Journalism Visibility Has Changed How AEO and GEO are rewriting who gets discovered and quoted

The part of journalism that I believe will stay human, hopefully forever, is a reporter going to a scene, looking someone in the eye, and asking: "What has this meant for you?"

That's not in any LLM.

I had a great conversation with Joe Vazquez on his new podcast, "Answering AI," about where AI actually fits in journalism right now — and where it doesn't. We talked about everything from transcription to the homogenization of voices (aka "slop") to what reporters need to protect in 2026.

Worth a listen. 🎧

Episode 4: AI Can't Be A Reporter (Yet) So How is it Going to Save Journalism? AI struggles to tell fact from fiction, so how can we trust it with news? Podcast guest Yumi Wilson, a professor at San Francisco State University, observes ...

Feeling overloaded more than stuck?

This free live coaching session on Feb. 16 is designed to help you slow down, think clearly, and experience what coaching actually feels like — before committing to anything.

It will also give you a real taste of how the Women’s Coaching Circle works over a three-month season.

Co-hosted with Jamie Lee. We were both trained at McLaren Coaching.

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