Brooklyn Grooming

Brooklyn Grooming

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Plant based modern apothecary offering unisex products for the skin, hair and beard How you present yourself to the world matters.

This is the founding principle of Brooklyn Grooming®, Brooklyn's first and finest men's grooming line. Created by Mckenzie Santiago and Alfredo Ortiz, Brooklyn Grooming® aims to bring the habits of the classic man to modern times. The line features organic, all-natural products in packaging such as amber tinctures and metal tins as way to awaken nostalgic feelings of a simpler time, a time when

03/04/2026

Just Dropped
Hinoki & Mandarin Deodorant 🍊🌲
Bright citrus meets Japanese hinoki wood for a scent that’s clean, fresh, and a little unexpected.
✔ Aluminum-free
✔ Clean ingredients
✔ Small batch made
Your new daily go-to.
Available now at
brooklyngrooming.com




Photos from Brooklyn Grooming's post 03/31/2025

Ready for spring and summer? We’ve got you covered with 3 fresh scents to keep you feeling clean and confident all day long. Our aluminum-free deodorant lasts, and it comes in a biodegradable travel tube—perfect for tossing in your bag without a second thought. 🌿✌️

12/23/2024

A huge thank you to Michael Stewart for your kind words and amazing review! We’re beyond grateful that you took the time to share your experience with us. 🌟

It’s feedback like yours that keeps us motivated to keep doing what we love—creating high-quality, all-natural grooming essentials that truly make a difference. We’re so glad to hear you're enjoying the products and seeing the results.

From the bottom of our hearts, thank you for supporting Brooklyn Grooming. Your trust means everything to us. 🙏🏼

12/12/2024

💙 Meet Your Skin’s New Best Friend: Pilgrim’s Blue Velvet Facial Oil 💙

Imagine a potion so powerful it feels like your skin just got kissed by a thousand angels... in a velvet robe. That’s exactly what Pilgrim’s Blue Velvet Facial Oil delivers—hydration, nourishment, and glow, all wrapped in a dreamy blue bottle. ✨

🌿 Why it’s magic:

Packed with all-natural oils that leave your skin soft, dewy, and radiant.
Lightweight enough to absorb like a charm, yet potent enough to banish dryness and dullness.
Soothing botanicals calm redness and irritation because we all need a little chill.
Smells divine, so every application feels like a mini spa moment.
Whether you’re gearing up for a long day or winding down with a good book, this facial oil is your ticket to skin that says, “I woke up like this” (but better).

💡 Pro tip: Use it as the final step in your skincare routine or mix a drop into your foundation for a glow that could stop traffic. Yes, it’s THAT good.

💙 Glow your way to greatness—grab your bottle now!

11/29/2024

Black Friday is here, and we’re so excited to share this with you.

This season, give the gift of mindful self-care—or treat yourself to something truly special. At Brooklyn Grooming, every product is thoughtfully handcrafted in small batches, using only the finest, all-natural ingredients.

For a limited time, enjoy 30% off your order with code HOLIDAY30 at brooklyngrooming.com.

This isn’t just a sale—it’s a chance to gift something meaningful, personal, and made with love. Whether it’s our signature grooming oils or our best-selling beard balms, every product is crafted to feel like a small piece of Brooklyn.

🕰️ Don’t wait—this offer ends soon.

11/25/2024

This season, I’m excited to share a handpicked collection of unique, high-quality gifts that feel personal and meaningful. Here are some of my absolute favorites:

1️⃣
The Yuzu Sandalwood Shampoo and Conditioner are personal favorites. The scent is rich and soothing, and the quality makes them a perfect treat for anyone who enjoys luxurious everyday essentials.

2️⃣
I’ve always loved their Rose scent for its classic charm, but their Apple flavors bring a fresh, unexpected twist. These are perfect for anyone who loves adding a bit of indulgence to their self-care routine.

3️⃣
These stackable hexagon-shaped capsules are great for keeping travel minis organized and stylish. I use them myself, and they’ve completely changed how I approach packing for trips.

4️⃣
Handmade sterling silver jewelry with a timeless, edgy vibe. Each piece feels personal and unique, making it a standout gift for someone who loves bold yet elegant accessories.

5️⃣
If you’re shopping for a denim enthusiast, their Japanese denim is unmatched. The quality, fit, and attention to detail make these jeans a thoughtful and long-lasting gift.

6️⃣
Okay, let’s be real. You can’t go wrong with our own line of luxury grooming essentials. Whether it's for someone with a beard or someone who just enjoys a bit of self-care, we’ve got it all. Spoil them with the best, because they deserve nothing less.

These picks are all about what we value most—handmade luxury, exceptional craftsmanship, and a personal touch. Whether it's our own products or the amazing brands we support, we're all about offering the highest quality and a little extra something special. I hope this guide helps you find the perfect gift that truly reflects the care and thoughtfulness behind it this holiday season.

Photos from Brooklyn Grooming's post 11/19/2024

A great beard starts with proper care and maintenance. Keeping it clean and hydrated with a natural beard soap not only enhances its look but also nourishes the skin underneath, preventing dryness and irritation. Choose products with natural, moisturizing ingredients to give your beard the care it deserves.

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Photos from Brooklyn Grooming's post 10/04/2024

Our journey began in April 2011 when we launched our brand with a few ingredients and a big idea. Four years ago, we rebranded with Joshua Minnich, focusing on a design that embodies our authenticity and reflects our Brooklyn roots. Each of our products is handcrafted with care, ensuring that the heart and soul of our original recipes remain intact. We’re incredibly grateful for the support we’ve received along the way.

05/17/2024

🌼Spring Sale: 15% Off Everything! Ends Today!
Use code: bgsummer15. Offer valid through midnight. Don’t miss out!

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Location

Telephone

Address


New York, NY
11215