09/14/2026
What does human-centered public service design look like when the status quo keeps shifting?
That's the question our policy analyst Isabelle Bradberry has been wrestling with all year. She was in the midst of redesigning SNAP benefit notices for Arizona's Department of Economic Security last July when President Trump's H.R. 1 budget bill was signed into law, immediately upending the policy landscape she and her team were designing for.
The human toll has been difficult to grasp: over 457,000 Arizonans have lost access to food assistance since the bill passed. Isabelle witnesses that impact up close in her work, talking directly with the people navigating this loss, which has in turn informed her approach to service design. As she puts it:
"While the past year has been filled with conversations about numbers and error rates, this system is a fundamentally human one. It is our job to remember that."
Isabelle's article is part of PPL15, our ongoing series marking 15 years of service design innovation, and the lessons we've picked up along the way. Give Isabelle’s full article a read below.
https://ow.ly/2RpU50ZNxnJ