The Type Guys

TTG demonstrates and educates professionals and students on the proper way to set type.

04/02/2024

The Kids First Swim sign illustrates the need to consider all letters (and words) to determine proper readability for any channel letter installation. Spacing allowances and adjustments for the physical width limitations (and counter spaces) for every specific letter combination are critical to achieving optimal legibility. Compare the tight, open, and uneven setting of “K ID S” and “FIR ST” versus the ideal even setting of “SWIM.”

Learn how to Make It Work.
https://www.thetypeguys.com/

03/25/2024

Ahh, Avant Garde – often implemented incorrectly because the intended use of its alternate characters is generally misunderstood – as seen with this egregious sighting.

First designed as a logo in the late 1960s – by Herb Lubalin for a new magazine by the same name – it was later developed as a font in 1970 by Herb and Tom Carnase.

The Type Guys worked with Lubalin and Carnase.
https://www.thetypeguys.com/

Learn more about Avant Garde’s origin:
https://lubalin100.com/day-35/

Visit the Herb Lubalin Study Center:
https://lubalincenter.cooper.edu/

03/23/2024

Dave Seat is a star in the printing industry – one of a few who have the skillset and knowledge to keep these remaining once-dominant Linotype machines in working order.

He and his wife Beth, travel the 48 states every year repairing, servicing, and teaching how to maintain Letterpress and related equipment.

We caught up with Dave at the Museum of Printing in Haverhill MA, where we were able to capture a demonstration of casting type on the museum’s Mergenthaler Linotype.

Learn more and see other type-related videos:
https://www.thetypeguys.com/

03/20/2024

The Type Guys are Happy to Share Type Deck!

When we saw the Type Deck in 2017, we recognized the educational value in the typographic images and historical context. Steven Heller noted, “When The Type Guys approached me wanting to feature Type Deck as part of their Type Odyssey Dialogues, I couldn’t say no. We knew that sharing the deck in a video format could reach and engage thousands – which speaks to our common mission of type awareness and education.”

To watch an overview of Type Deck and the six trailers go to:

https://www.thetypeguys.com/steven-heller

05/15/2023

Here's another Type Short with Frank Romano of the Museum of Printing. Watch this enlightening 3-minute video about how hot metal typesetting came to be!

Be sure to share this and other videos from The Type Guys with your colleagues, friends, and fellow type buffs!

See more and learn more at:
https://www.thetypeguys.com/

05/08/2023

This package needs some heavy lifting to fix the wordmark.

1. The pitfall of using one font undermines the impact of the title. Find a complimentary font, and never use white type on a yellow background – there’s no contrast.

2. The poor uneven letter spacing adds to the confusion by subliminally adding new letterforms.

3. The texture adds to the constructive aspect of the product but accentuates the letter spacing problem more.

At The Type Guys, we do the heavy lifting. See how!

https://www.thetypeguys.com/

05/01/2023

If you didn’t see this, take a look and please share with your type friends and be sure to follow us. More will be coming.

04/30/2023

The Type Guys are launching A Type Odyssey Video Series with “The Story of the Real Garamond.”

A Type Odyssey is a new exciting venture that bridges a generation of type aficionados and practitioners – serving as a valuable resource for young professionals and students at universities, colleges, and in continuing education.

This video is one of many from our shoot with Frank Romano of The Museum of Printing in Haverhill, MA that we’ll be sharing on a regular basis.

Join us on a unique journey, as we span the years to learn more about type, technology, and printing from some of the most celebrated voices in the industry.

https://www.thetypeguys.com/

04/12/2023

Bal dor is known for delivering fine food – and from their partner farms. This is a prime example of relying on the straight output from a graphics program. Bad typesetting can never make a good logo. Knowing how to tailor letters to refresh a brand to grow your business is what The Type Guys do.

04/11/2023

Wonderful movie. Maybe too much “air” around that “A”?

Hey Amazon Studios, call us!

03/26/2023

The Type Guys visited Frank Romano at the Museum of Printing in Haverhill MA this past Friday. What a treat to also see Dave Seat tweaking the Linotype there as well. We were there videotaping Frank and will have the video available soon. Special thanks to Mitch Ahern for helping us out and printing a few gems for us.

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New York, NY

Telephone

+19176136165

Website

http://thetypeguys.com/

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