Awaked

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Experiment with different posting times for your content creation.

Your audience has an ideal time that they decide to scroll through social media.

Utilize your pages' analytics to discover what time is best to publishing your content.

Through this, you will extend your reach and create more engagement opportunities for your marketing.

The 5-3-2 rule of social media is essential to successful marketing for higher education institutions.

The theme of this rule is to avoid excessive self-promotion, as your followers will become quickly uninterested in your content.

Focus on bringing value to the people you serve. Focus less on promoting yourself and more on acknowledging others. Be the leader your students need to serve their needs, wants and desires.

50% of your content can be curated from other sources. Maybe you found an interesting TEDx talk you want to share. Maybe someone published a blog within your niche. Share content from other sources, so that you require less time to create your own.

30% of your content should be created by you. Allow your faculty, staff, and students to be involved in the process.

And 20% should be personal content. Something fun, engaging and conversational.

Try and follow this format in your school's marketing efforts.

Having an internal communications plan is essential for advocating for faculty and students.

It helps to further the overall institutional strategic goals of the college.

It helps to regularly communicate and be responsive to the needs of your internal and external audience.

It helps to promote the institutional story, mission, and vision for the future.

The following channels are the best for implementing a internal communications strategy:

1. University Calendar
2. Email
3. Social Media
4. Magazines
5. E-Newsletter
6. Events
7. Consumer surveys
8. Videos
9. Podcast
10. Internal communication software

Utilize these strategic channels to show your leadership in providing for your faculty, empathy for your constituents, and dedication to your institutional vision.

Full commitment to the amazing first-year student experience is crucial to the recruitment and retention of students onto campus.

Feeling acclimated to the campus environment and the opportunities available to students is the biggest window of opportunity available to education institutions.

Create programs and workshops geared towards personal growth and development for incoming students.

Have first-year courses that help undergraduates navigate campus offerings and offices.

Hold major mixers to showcase the amazing faculty and programs available to students.

Have an online academic guide that students can use whenever they need it.

And use social media to engage and communicate with your target audience.

Do what it takes to make your students feel welcomed onto campus.

Developing a culture of innovation and planning makes it easier to create sustainable outcomes for the institution because it promotes clarity, focus, and direction for the university.

Thriving colleges and universities should have the ability to collaborate creatively with campus faculty and refine the programs and events of the individual offices and departments.

Developing partnerships with mutually-exclusive departments can help to develop programs and events that directly respond to the students' needs and desires.

Here are a few ideas for partnerships that can work for higher education:

1. Student Life can partner with the Counseling Center for programming on self-awareness and mental health.

2. Majors such as psychology and marketing can partner with each other to discuss the role of one on the other.

3. Faculty members can partner with clubs in their area of expertise and interest.

4. Career Center can partner with various majors to discuss potential careers within each of the majors

5. Alumni Office can partner with Student Life to develop mentorship and learning opportunities for alumni and students

These are just a few ideas of innovative partnerships that you can create.

Prioritize how your students learn, not what they learn.

Create experiences that inspire them to want to learn and engage in their classrooms.

Be intentional about creating projects and initiatives that reinforce class material instead of test-taking and memorization.

When higher ed institutions provide each individual student with experiences that advance and deepen their capacity to problem-solving, creativity, caring and ownership of learning, they will produce more successful students and more connected campus.

Please allocate the resources of time, space and funding to maximize student's experiences of school.

Here are a few ideas on how to do that:

1. Rethink Time: Create a master schedule for the year with how you plan to organize your class. Be sure to implement days for students to develop their mindset and soft skills for success.

2. Create a culture of inquiry and collaboration with other students. Be available to students on classoff-hours to ask questions and address concerns.

3. Train professors to understand the importance of engaging students in the class and focus on how they learn, not what you "want or need" to teach them. Develop a service-oriented mindset.

Strategic planning is a partnership, from developing strategic priorities to onboarding campus offices and departments and generating collaborative ideas on innovation and engagement.

The President is in charge of developing and implementing strategic priorities for the campuses. They create a strategic roadmap with key performance indicators, initiatives, and projects in alignment with the plan. And then they must engage the student body, faculty, and staff to collaborate and innovate on strategies to move the needle.

When you are developing your college/university strategic plan, make sure you are doing the following to ensure that success is inevitable:

1. Develop a habit of reflection and intention. Look at the strategies and projects you envisioned to move your institution closer to its goal. Are they intentional in driving the intended result? And do you have set dates to reflect on your progress and intention?

2. Become leaders. Leaders embody a service-oriented and empathetic personality. They strive to do whatever it takes to develop their students' self-awareness and potential. Make sure your programming is purpose-driven.

3. Have institutional self-esteem. Believe in your cause. Stop sharing the HOW of your organization, but instead, share the WHY of your projects. Changing your communication from "Come to this event" to "Come to learn about the advantages of developing a servant leadership mindset" will attract a lot more people.

4. Have a vision and believe in it. And take time to develop the goals you want to accomplish along the way.

5. Share your institutional story wherever you go. Your strategic priorities are always directly related to the story and brand of your institution. Share it wherever you can.

Campus Planning for Spaces and Places is an essential part of the student experience and connection to the university/college. ⁠
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Students must find the campus a compelling place to study, to learn, to engage and participate in. Beautifully designed spaces create a sense of connection and belonging for students.⁠
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Campuses must identify the environments they need to create an intentionally designed student experience that fosters their creativity, facilitates success, and enhances their learning experience.⁠
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The campus itself must capture the institution's compelling narrative. ⁠
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Take the time to get student and faculty feedback on how to mutually create an experience-focused plan for the physical spaces on campus.⁠
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Create an actionable plan on how you will enroll faculty on the mission of generating a five-year plan for the campus and architectural planning.