03/27/2026
Why I Started Building My Email List Before I Had a Big Following
Let me be honest with you about something most people won't say out loud: I started building my email list before I had an audience, before I had consistent traffic, and before I had any idea if anyone was even paying attention. And it was the smartest thing I ever did as a digital product creator. Social Media Isn't Yours Here's the thing nobody tells you when you're building on TikTok, Instagram, or Facebook — that audience doesn't belong to you. The platform owns it. One algorithm change, one account issue, one policy update and your reach can disappear overnight....
Let me be honest with you about something most people won't say out loud: I started building my email list before I had an audience, before I had consistent traffic, and before I had any idea if anyone was even paying attention. And it was the smartest thing I ever did as a digital product