02/13/2024
San Francisco 49ers player Jauan Jennings, a former University of Tennessee wide receiver, was the talk of the town in Nashville on Super Bowl Sunday, according to data from the Middle Tennessee State University Social Media Insights Lab.
Jennings, who became only the second player to pass and catch for a touchdown in the Super Bowl, was the top trending topic among the 29,000 mentions of the game made on Twitter/X and Reddit in Nashville on Sunday, February 11, 2024.
Meanwhile, country music superstar Reba McEntire generated more than 2.4 million impressions in Nashville during the Super Bowl with a link to a YouTube video of her National Anthem performance. It was the most popular Super Bowl-related story locally on Twitter/X on Sunday.
The findings are based on a social media analysis of online conversation in Nashville on Sunday, Feb. 11 using the Brandwatch social listening platform. Other key takeaways were as follows:
-Online discussion of the Super Bowl in Nashville peaked during the 9 o’clock hour on Sunday.
-Nearly 11,000 social media users in Nashville contributed to online discussion of the Super Bowl.
- The top emoji used in Nashville-area posts on Super Bowl Sunday was a football 🏈 with 13.8 million impressions.
