Aaron Young Define Digital Academy

I spoke with and asked her the thing you need to have right now inside your Google Ada account to make sure you are ready for all of the upcoming AI updates

This is my biggest takeaway from Google Marketing Live 2026 & the 1 BIG thing you need to already have active in your account

Let me know what your biggest takeaway from GML26 is?

AI Max for Shopping campaigns is coming…

Here is my quick chat with Mike about the 3 core features

What is one thing you would like to bring back to Google Ads?

This is what I asked some of the leading voices in Google Ads right now including

Google Marketing Live starts tomorrow & I’m super excited to attend in person this year 🙌🏻

Over the next couple of days you will be hearing a lot about AI Powered campaigns, new opportunities in YouTube, agentic commerce plus more.

So, what I am going to be doing this week is sharing as many live updates as possible so you can make the best decisions for your business & Google Ads campaigns

Stop guessing why your Google Ads aren’t converting.

Most business owners think they need a “secret hack” to fix their performance. In reality, you just need a repeatable framework to audit your account. I use the STAB method to ensure every dollar spent is working as hard as possible.

Here are the four levers you need to pull to optimize your account:
    •    Spending & Segmentation: Identify exactly where you are getting results and double down. If a segment is wasting money, cut it immediately.
    •    Targeting: Be ruthless with your keywords and audiences. Add negative keywords and refine your locations to ensure you only show up for high-intent users.
    •    Ads & Landing Pages: Your ads are only as good as your website. You need a winning offer and a landing page that actually converts traffic into customers.
    •    Bidding: Make sure your bidding strategy—whether it’s Target CPA or ROAS—is actually aligned with your profit margins.

The most expensive mistake in Google Ads has nothing to do with Google Ads 🤑

👉 Comment “Claude” below and I’ll send you the free landing page audit tool we built for Google Ads campaigns.

You need three things for a campaign to work.

#1 A solid account structure.
#2 An offer that sells.
#3 And a landing page that converts.

Most people focus only on the first one and ignore the other two.

Here is what a high converting landing page actually needs (from over 10k user tests of data):

1. Headline that speaks to the user’s problem, not your product
2. One clear next step, not five options
3. A Clean layout that is easy to read on mobile
4. Social proof that removes doubt before the decision
5. A checkout or form process that does not create friction

If even one of these is missing, your campaign spend is working against you.

Comment “Claude” below and I’ll send you the free landing page audit tool we built for Google Ads campaign

Right Now I am not recommending AI Max for the vast majority of businesses.

Not because it is a bad product. The concept is something I believe in and the potential is real.

But for me my confidence in AI Max is not there yet. And this mainly because I am yet to see clear data for it’s best use cases.

The main point for me right now is that most businesses are nowhere near the point where they actually need it.

Right now internally at DDA (this will change in the future) our view is that if you need AI Max, it means you have completely capped out everything else. You have exhausted Broad Match in Search, Performance Max and Demand Gen. Plus you are spending a lot of money and hitting the ceiling of what the standard campaign stack can do.

That is not 95% of businesses.

While I am very positive towards AI Max as concept, right now my message is: Master the fundamentals first.

👉If you want to see the opportunities right now that you can profitably increase your Google Ads campaigns Comment “Claude” below and I’ll send you our Keyword & Search Terms Audit for free.