Payton Moran

Head on over to your fave podcast platform and listen to episode six of the Piece Of Cake Marketing Podcast, and I’ll give you all the dirty deets on how regulating your emotions is the best thing for your brand as a solopreneur. 🧡🧠

The first year I pivoted my money coaching business online, I only made $397.

I desperately wanted a full client roster, so I went all out on my marketing.

I guested in group programs, I started a podcast, I posted content every day, I hosted live events... And hearing "You're so good at what you do!" or "I've never seen anyone teach this information the way you do!" was actually starting to sting. Bc the compliments far outweighed the cash.

Now, I know exactly what the problem was:

I was positioning my offer to the wrong person.

Maybe you read that and think "one little thing had you doing allll that work for less than 1k!?" Yup. That '1 little thing' can make sales an uphill battle, or a piece of cake. I knew I had something people needed, and wanted. I knew they trusted ME.

But people who would have actually been leads never even started the buyer's journey towards my offer- because it wasn't speaking to them at all.

There's a subset of people in EVERY niche... who are never going to pay you. They can't afford to, don't fully understand their problems yet, and can't envision the payoff for themselves.

I know you WANT to help them, but if you WANT to get paid? Shift that positioning, and start selling your offer to someone who's ready to buy it.

What if this little shift was the only thing keeping you from signing more clients that you love?

If you're showing up like I was, I'll bet you it is.

Don't believe me? Take it from experience. In 2023 I made a change, and created an offer I knew I'd love to deliver. The first thing I did was make sure it aligned with the RIGHT person who could pay for it.

I signed 16 clients that month.

On January 15th, 16th, and 17th I'm going to show you the exact process I used.

I'll help you position your brand to the right people, so you can make more profit than ever.

Being positioned to profit means charging premium prices confidently, and attracting cream of the crop clients.

In this 3 day challenge I'll help you clarify & strengthen your brand positioning, so you can work with clients you love... who love to pay you.

You can join now for only seven Washingtons. 👇👇

Looking for more of my content and helpful information?
Follow me on Instagram where I’m more active 🧡
Instagram.com/paytonmoran__

Working on my next local event for women in business. If you'd like to sponsor or get involved in any way let me know!

We all know, getting ghosted sucks. 👻😭

Going from super excited about getting a new client… only to be let down when your opened message sits there day, after day, sucks.

It’s something you will never eliminate completely as a business owner, but I want to shift your perspective on it. You might even appreciate getting ghosted after this. 🤷🏻‍♀️

That person ghosted you for 1 of 2 reasons on their end, and that will help you connect the dots for what you should do on YOUR end to prevent this from happening as often.

👉Maybe they ghosted because it’s not a priority to them right now. They inquired and forgot about it, overlooked it, or they simply just don’t value it enough after they heard the price.

Do you want to sign a client who’s priority is not solving this problem you help them solve, right now? No.

👉 Or maybe it happened because something changed financially, and they can no longer afford your services as easily. It may even be some money mindset stuff, or self-sabotage coming up for them around paying for this.

Again, do you want to sign, and work with, this client? No.

You want to work with clients who are ready to happily pay their invoice, and it doesn't put them in a bind or make them resent you to do it.

You probably know at this point the clients you're attracting is a messaging issue…

Learning how to fix it is the difference between spending another week begrudgingly checking marketing off your to-do list, or being confident that your business is gonna bring you clients you enjoy delivering your service to.

I'd love to help you make that shift, in Piece Of Cake Copy 🍰 my 4 month brand accelerator. We'll work together in a 1:1 AND group setting- I’ll help you refine your messaging so you can attract the right type of people into your world, and write copy + content that converts them into clients.

This means less getting ghosted,👻 more paid invoices by people you're excited to work with. 💸👯‍♀️

Send me a DM or drop a comment for me if you're interested, let's have a no-pressure conversation about how I can help you clarify your messaging, and simplify your marketing. 🍰🧡

We're bringing you everything you need to scale your business, all in one place, on August 17th! Michelle Swofford Murrill Kassady Wise Gibson Carson Caroline Ordoyne Natalie Clarke Brendan Cam Jackson Kerri Glass Melissa Litchfield Sarah Grube

Every session at BYOB will help you make more revenue, retain more clients, and build your standout local reputation.

You'll walk away with new ideas and inspiration on how to grow your business, and you will have already started implementing it!

But we know implementation and knowledge is only the icing on the cake. You'll be making lasting relationships, NOT from behind a screen. 🥳

The potential you have to make new friends, build a support system, and get referrals or clients is HUGE!

I'm willing to bet you'll see an ROI on your ticket before you even leave that day. 😏

Build Your Own Brand Workshop Series; Grow Your Revenue, Retention, and Reputation.