08/17/2026
NEW LOCAL VIRAL VIDEO 1.8 million view video for Right Now Plumbing and Heating as of this morning. 3.4k comments and 3.4k new followers on Facebook in just the last few days!
These new followers are now going to be suggested more of this channel's content, but this result also teaches us what viewers enjoy about THIS SPECIFIC CHANNEL. A certain business or staff member may be better at communicating a specific thing and may not even know it. That's why sharing personalities in a natural way is huge. You find out what the public enjoys from this specific person. This is why copy and paste strategies often flop
It's not just about views, followers, or ROI. One of the most important things about strategies like this is developing a real sense of how to connect with "our people."
An ad can sell services that month but a powerful, well-understood presence fundamentally increases everything a business is capable of. More likely to be considered, respected, and paid for across the board.
Simply put: The business they see and connect with is the business they will buy from.
Putting out very natural and human social is so valuable for a business. As a customer watching, you're literally getting to know the person you'd hire before ever walking into their establishment or calling on the phone. That's what this Honest Aux social media service is all about, and that's what businesses in an ever-changing Montana market need.
People don't want to walk into a business and meet the staff cold, but they'll do that exact same thing over reels and shorts 👍😄
What's a local business you'd actually want to see the real people behind?