Hairstylist Tribe

05/15/2025

Did you know there’s salon software that lets you run your social media ads—without the $200–$300/month price tag?

I’d love to hear your thoughts.

Would a more affordable, all-in-one solution make a difference for your business?

Let me know in the comments!

Send a message to learn more

05/15/2025

To all the Salon Owners and Independent Beauty Pros...

What is the number one thing you hate and LOVE about your current salon software, AND what do you wish it did for you?

02/03/2024

💰 ✂️HERE IS HOW YOU SHOULD ASK FOR REFERRALS FROM CURRENT CLIENTS❗️

It’s AN ART‼️

For some it comes easy and for some, not so much.

Check the slides and try it out.

Add your own pinch of flavor but stick to the general script.

Can’t wait to hear back from you about all the new business you generated after reading this post.

What’s YOUR favorite way to ask for referrals❓

02/01/2024

✂️🗣️WHAT COSMETOLOGY SCHOOL DID NOT TEACH YOU PART 0004 ⁉️

One or ALL OF THESE THREE FACTORS can be be traced back to if you look at all your salon business money problems❗️

Marketing | Sales | Guest Retention…

❌✅…. And the common mistakes you are making and not making when you mess all or some of these steps up.

📌 Save this post for reference for later

👥 Share with or tag your beauty pro friends.

What did I miss? Let me know in the comment below. Or if you’re shy, DM us here with your thoughts.

With love,

01/29/2024

WHY SPECIALIZE IN ANYTHING IF YOU CAN DO EVERYTHING, RIGHT❓

Wrong.

Here’s the issue with not specializing in something in this industry, besides the five reasons I gave you in the slides.

You will have a difficult time setting yourself apart from other beauty professionals.

Let’s use our platform as an example.

We KNOW we can teach our Academy curriculum and coach any cosmetologist to almost anything they desire in business….

But you don’t see us mentioning nail tech, estheticians and laser hair removal spas in our content.

Why?

Simply because our message would appear diluted.

A year ago, someone we met in construction asked us if our curriculum would work for other trades like plumbers, electricians and HVAC people at trades schools.

Yes it would.

But you don’t see us building a Plumber’s Tribe or Electrician Business course.

You kind of get where we are going with this?

We aren’t trying to be everything to everyone even though we know we could be.

Marketing and sales is finicky when the messaging hits the end consumer’s ears and eyes.

The person who sees your messaging thinks: “Oh you’re a hairstylist? Cool. I have one of those “ And that response from a potential client is vastly different than….

“Oh you specialize in color corrections? That’s awesome. I can’t find one of those. When can you schedule me in?

….or our personal favorite which is personal to me , Melissa because I have curly hair.

I cannot find a curly hair expert in Orange County,California is my life depended on it.

How could I though? It seems like virtually every woman in this area has straight hair so why would curly hair experts employ themselves here?

(Having said that, if you’re a curly hair expert in south Orange County, you’ll make a bazillion dollars because nobody else here knows how to do a braid, cut curly hair or blow dry curls)

First world problems am I right?

01/27/2024

🗣️ THE AVERAGE BEAUTY BUSINESS COACH WANTS YOU TO BUY THEIR COURSES AND GO AWAY❗️

But we are about to change that.

We are not going to be just selling courses and collecting testimonials so others can see your reviews and buy more courses.

That IS profitable but honestly, it’s purposeless and a dark place to be business wise.

We are more interested in having you earn 50% or more with us on every sale you make.

FIFTY PERCENT of a $1500 to $2500 high caliber business course (not $97) - for beauty professionals around this country.

2.3 million cosmetologists cheated out of a proper business education when you all moved through the cosmetology school system.

The damage is done.

It is what it is.

It was what it was.

But we’ve sat back for NINE years and observed marketing coach after marketing coach and business coach after business coach in this industry peddle you sub-optimal education products.

Sure, you got results with them….

We too are sitting on two hundred reviews after selling and helping over 3,000 beauty pros with our first business book for hairstylists back in 2018.

GOLF CLAP. Big deal.

The question is WHERE DO WE GO FROM HERE?

Educators in this industry LOVE to run off at the mouth with “stylists support stylists”

But when have they ever TAUGHT YOU AND THEN ALLOWED YOU ACCESS TO THEIR MONEY TABLE?

When did any of these beauty business coaches say to you….

“Hey, you just paid $997 for this course, here’s how you can now get certified with us so you can earn half of that for every sale you make to others like you?”

The answer is NEVER.

They run their ads. Often like this post.

They bring you to their webinar page after which they have you apply.

And then they promise you that your clientele list will be full.

OKAY! AND?…..

Great now you have a full schedule and you’re making money but you’re burning out because you’re still behind the chair.

Our mission isn’t to get you to stop working behind the chair.

We want you to have THE FREEDOM to CHOOSE what you want to do.

And Hairstylist Wealth Academy is all about that.

So comment below with the word BUSINESS or message us with the word BUSINESS and we will get you the details.

01/26/2024

❌ YOU’RE BUILDING CULTURE WRONG

Have you ever heard the saying “the easiest person to fool is yourself”?

That’s what most beauty business owners are doing when they try so hard to “build culture”

Culture is not something to overthink or spend too much time on.

It unfolds seamlessly and if done properly, it will just…BE

1. PAY PEOPLE WELL

2. TREAT THEM WITH RESPECT

3. STICK TO YOUR WORD

4. OVER COMMUNICATE

5. HOLD SPACE FOR YOUR ARTISTS.

That’s it.

That’s a good starting point for building culture.

Notice nothing was mentioned about salon branding and marketing.

01/24/2024

VULNERABILITY POST ❗️

The last quote card did not fit in the carousel so here it is as a caption…

“ I would be lying if I said to you the stress, the personal problems surrounding us, the confusion, the broken relationships that developed after the pandemic went away. In fact they got worse.....

The only thing that got better was our self-awareness and our ability to admit that we were wrong to quit and not pursue a path of prosperity and purpose.

We began to understand ourselves better and LEARN that we were built to operate and thrive in chaos. And those short-term feelings could either hinder our long-term progress or stifle it.

We hope you choose long term over the short term.”

With love,

01/20/2024

WHAT ARE SOME THINGS YOU WISH YOU KNEW YEARS AGO THAT YOU KNOW NOW AS A BEAUTY PROFESSIONAL❓

I want to hear from you in the comments below.



And if you are social media shy, feel free to DM me with your thoughts.

A rising tide lifts all boats!

01/16/2024

THE ONE REASON COSMETOLOGY SCHOOLS ARE CLOSING IS THE REASON WE ARE IN BUSINESS.

They have not provided their students with adequate business education in 80+ years.

What they’ve provided them with is incomplete trade skills rendering them to be perceived as insufficiently untrained by most salon owners who have no choice but to hire warm bodies to keep their businesses going.

Which is why so many beauty pros feel like they haven’t been taught much in school WHICH IS WHY a thriving continuing education micro-industry of technique and business training exists today.

Yeah we get it, YOU are doing well as a beauty professional reading this BUT the majority of the 2.3 MILLION licensed beauty pros in this country are not.

They’re treading water.

You know this.

We know this.

The schools know this.

The taxpayers that funded these 1,000 schools ONE BILLION (with a B) dollars for decades know it.

The federal government is really the only one that turned a blind eye to it until recently.

So the next time one of you hear a cosmetology school complain about having to shut down because daddy government is pulling their yearly allowances of ONE BILLION DOLLARS???

Show them this photo.

This is what two people who want to help@hundreds of thousands in the cosmetology industry can do that thousands of them beauty school owners have not done.

And if you are one of the beauty pros who feel shortchanged and left behind but want want to get a reasonably adequate business education for a fraction of the cost of cosmetology school OR business school, go ahead and DM us the word BUSINESS and we will send you the details.

We are in the early stages of launching our Hairstylist Wealth Academy and our website isn’t even up yet.

But we are up working to shift the cosmetology industry one professional at a time.

And while we can give you the knowledge and reach you the strategies to grow your beauty business beyond what you thought possible, ONLY YOU can take the first step to execute take action and grow.

If you won’t do it , who will? Certainly not the out of business schools.

DM us with the word BUSINESS and we will get you more details.

01/12/2024

WOULD YOUR BUSINESS STILL OPERATE WITHOUT YOUR SOCIAL MEDIA ACCOUNT?

That’s what all marketers you see selling you courses and classes have figured out - social media could crash tomorrow or their accounts could be blocked (the more likely scenario) and their entire business would operate just fine.

Why?

Because they’ve built processes into their business which allows them to operate even if their accounts were to be blocked.

So as they push you into the direction of their “growth guides” and “caption ideas” next time notice their flow of content.

You’ll learn a lot when you become a creator on social instead of a funny reel consumer.

These ig growth gurus have it right and it’s simple.

Build an email list of clients.

Communicate with them twice a month.

Build a text message list of clients and potential clients.

Communicate with them twice per month.

It’s not rocket science but you’ve got to think multi dimensionally.

Your business depends on it.