Trash your alarms people, get a baby instead. š š«©š„±
CydCharisse
Hi šš» Itās Cyd Charisse Co-Founder of @destroythehairdresser
Salon Business Expert
The beauty industry has done an incredible job convincing people that expensive automatically means better.
Sometimes it does.
Sometimes it absolutely does not.
A lot of affordable haircare brands have massive R&D budgets and cosmetic chemists behind them. Meanwhile luxury brands are ALSO pricing for branding, packaging, exclusivity, fragrance, marketing, and salon distribution.
And honestly?
Hair is not one-size-fits-all.
Some hair LOVES protein.
Some hates it.
Some needs sulfates.
Some canāt tolerate them.
Haircare is way more individualized than the internet makes it seem.
Stop buying products based on shame and start paying attention to how your hair actually responds š£
HairTok SalonOwner HealthyHair ProfessionalHaircare DrugstoreBeauty
If youāre struggling to hire right nowā¦
and your books arenāt where you want them to beā¦
Your content is hurting your visibility.
Youāre posting.
Youāre trying.
And it still feels like everything just disappears into the void.
No stylists applying.
No new clients booking.
No traction.
So I created The Salon Attraction Edit.
Iām teaching you how to:
⢠attract stylists (without begging for applicants)
⢠book better clients
⢠and actually get seen using social + SEO
š June 1st
ā° Live class + replay included
And because I turn 40 tomorrow š
for the next 24 hours itās $40.
After that, it goes back up.
If youāve been stuck, this is your moment.
Comment EDIT and Iāll send you the link š
Iām gonna say something that might annoy you a littleā¦
Stories are the most slept on tool on Instagram.
Not reels.
Not trending audio.
Not perfectly curated posts.
Stories.
Because stories are where:
-people connect to you
-people trust you
-people decide to book you
Itās the closest thing to real life marketing you have.
And yet⦠this is where everyone disappears.
You overthink it.
You wait to look better.
You tell yourself youāll āstart tomorrow.ā
Meanwhile, the stylists who are consistently booked?
Theyāre just showing up.
Messy. Casual. Repetitive. Human.
You do not need perfect content.
You need consistency and clarity.
Thatās exactly what I teach inside my class Booked on Repeat
how to use stories to actually turn followers into paying clients.
If youāve been avoiding stories⦠this is your sign.
Comment STORIES and Iāll send it to you š£
04/20/2026
Hairdressersā¦
If your content is getting compliments but not bookings, this is why.
Youāre posting pretty hair.
But youāre not posting in a way that makes someone think:
āThatās my stylist.ā
The posts that actually convert arenāt louder.
Theyāre clearer.
They speak to fears, desires, and real-life problems your clients have.
This is the exact structure I teach inside the Playbook.
What to post.
How to say it.
How to turn views into actual appointments.
Comment PLAYBOOK and Iāll send you the link.
I just saw one of the most creative color designs Iāve seen in a minute from and immediately ran to the comments like āeveryone better be hyping this UP.ā
And the first thing I see???
Someone correcting her spelling.
Iām sorry⦠are we okay???
Like imagine putting that much time, detail, and artistry into someoneās hair and the feedback is⦠grammar! š
Brynn, if you see this, your work is unreal. Like actually next level. The intention, the creativity, the execution⦠itās ART.
And honestly? Iāll take a typo over robotic, perfect, AI-sounding captions any day. At least it feels human.
Let people be talented AND imperfect. Damn.
(also pls excuse my feral children in the background š«¶)
03/02/2026
Most stylists arenāt inconsistent.
Theyāre unclear.
Youāre posting pretty hair.
But youāre not posting in a way that makes someone think:
āThatās my stylist.ā
Bookings donāt come from aesthetics alone.
They come from clarity, positioning, and trust.
This is the framework inside the Playbook.
Prompts. Hooks. Weekly structure.
Built specifically for stylists who want full chairs, not full feeds.
If youāre done guessing what to post and hoping it convertsā¦
Comment PLAYBOOK and Iāll send it to you.
02/20/2026
Hairdressers.
Salon owners.
Be honest with me for a second.
How many times have you posted something you were proud ofā¦
just to watch it flop?
And then told yourself:
āItās just the algorithm.ā
āI guess people donāt care.ā
āMaybe Iām just not good at this.ā
That quiet spiral?
Iām done watching you sit in it.
One of my students went from 29K views to 130K views in 30 days.
Not because she became a different person.
Not because she suddenly got lucky.
Not because she started acting like an influencer.
She stopped posting for validation
and started posting with a plan.
Thatās it.
The Anti-Algorithm Playbook is the exact system I use with hairdressers who are tired of:
⢠Working all day behind the chair and still feeling invisible online
⢠Posting consistently and seeing zero growth
⢠Getting likes but no new bookings
⢠Watching other stylists āblow upā and wondering what theyāre doing wrong
Inside, you get:
⢠5 strategic social media classes
⢠Messaging formulas built for salon businesses
⢠Hook frameworks that actually convert
⢠Organized content structure
⢠A 30-minute audit call with me so we fix your page for real
This is not about going viral.
Itās about building demand.
And it is only available for 8 more days.
After that, it moves inside the Club.
No standalone access. No replay drops later.
If youāve been waiting for a sign to stop guessingā¦
This is it.
Comment PLAYBOOK and Iāll send it to you.
Letās build something that actually books.
02/17/2026
If your work is good but your chair isnāt full, this is for you.
Before & afters are fine.
But if thatās your entire strategy, youāre blending in.
Stylists who stay booked donāt just post pretty hair.
They post clarity.
They post positioning.
They post with intention.
If you want the exact prompts, hooks, and structures that turn views into appointmentsā¦
Comment PLAYBOOK and Iāll send you the link.
Available through February only.
02/16/2026
If Youāre A Hairdresser And Youāre Still Guessing What To Postā¦
Thatās not a creativity problem.
Thatās a strategy problem.
These are the exact kinds of Reels that quietly say āBook Meā without you begging, discounting, or chasing views.
If your content looks good but your chair isnāt fullā¦
If youāre posting and ghostingā¦
If youāre tired of dancing for the algorithmā¦
You need a plan. Not more trends.
Thatās why I put everything into the Playbook.
Hooks. Reel formulas. Weekly structure. Story prompts. SEO baked in.
Itās simple. Itās repeatable. It works.
Available through February only.
New content drops in March and this bundle disappears.
Comment PLAYBOOK and Iāll send you the link.
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