I tremble when I hear the word "content." Too much, in too many places. That's when and a play a fundamental role.
Film Marketing School
Learn everything you need to know about marketing a film. Looking for the definitive guide for film marketing?
With our specially designed courses you’ll learn how to promote your movie… and yourself.
The power of a movie poster
03/20/2025
Thoughts?
What’s Film Positioning? It’s how you present your film to the audience, setting expectations for their viewing experience. Misleading positioning can backfire. Align your marketing with your film’s true essence!
Foreign remakes in the US
Bait-and-switch in marketing
How do movie trailers work?
03/12/2025
🎬 Netflix’s Biggest Secret? It doesn’t just recommend shows—it creates hits by pushing content into Top 10 lists, autoplaying trailers, and prioritizing binge-worthy series. It’s not just suggestions—it’s influence. 🔥🍿
Big budget? Nope. Big ideas? YES. Viral stunts, mysterious social media accounts, or immersive fan experiences can make your indie film the film to watch. What’s your favorite guerrilla campaign? 🎭
03/11/2025
Skinamarink proves that atmosphere sells. With cryptic trailers, eerie stills, and viral buzz, it turned microbudget horror into a phenomenon. No spoilers—just mystery and fear.
Lesson? Curiosity fuels engagement. Give your audience just enough to feel your film before they see it.
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