Master The Workflow

02/19/2026

I know there are people in this industry who see AI as an existential threat, who believe it's coming to destroy everything we've built. I understand that fear. But here's the truth: editors, assistant editors, and post-production professionals aren't just going to survive this disruption; they're going to THRIVE in it, if they choose to. Because with AI, plainly, everything becomes post. Check out this post for more...

I need to share something with you.

In 40 years of editing film and television, I have never seen the industry change this fast. AI isn't some future thing anymore. It's in the production pipeline right now. Studios are using it. Post houses are automating with it. And generative video models are advancing so quickly that Netflix just threatened to sue ByteDance (the company that owns TikTok) because their AI can generate scenes from Stranger Things.

That's not a rumor. That happened this week.

Every time a major disruption has hit this industry—Avid replacing film, Final Cut Pro shaking up post-production, digital workflows replacing analog—I've felt the same thing: I need to help people understand what's happening. I need to help them adapt.

Because adaptation isn't optional. The people who moved early thrived. The people who waited? A lot of them are no longer in the business.

That's why I created AIography—a community for filmmakers and creators who want to understand AI and learn to work with it. Not from some tech guru. From someone who's been in the edit bay for four decades.

I just opened Founding Member access at $29/month or $290/year, locked in for life. Courses, live workshops, guest experts, early access to the AI filmmaking tool I'm building, and direct access to me.

This is the moment to move. Share this with anyone in the industry who needs to hear it.

🎬https://youtu.be/gioHMNBnV0s
🚀https://skool.com/aiography

05/24/2025

🎬 AI on the Lot 2025: Where Filmmaking Meets the Future 🤖

Hey filmmakers, tech enthusiasts, and creative minds! If you're in Los Angeles, join me at AI on the Lot 2025, happening May 27–30 in Culver City, CA. This is the premier event where storytelling collides with cutting-edge AI technology.

Expect keynote speeches from industry leaders, hands-on workshops, screenings of AI-generated films, and networking opportunities with over 1,000 professionals in the AI film space. (luma)

🎟️ Special Offer: I've got an exclusive discount code for you to save $150 off the ticket price. Just DM me with to receive your code. Don't miss out on shaping the future of filmmaking.

Meet the technologists, startups, and filmmakers defining AI film

05/20/2025

The Final part of “The Invisible Shift in Post” is live.

Part 6 brings it all home. What’s changing, why it matters, and how editors, assistants, and creatives can adapt and thrive as post-production evolves faster than ever.

I hope you’ve enjoyed this series, it’s been a personal one for me to write.

Would love to hear what resonated, challenged you, or just made you think differently. Drop a comment or DM. I'm always up for a good post convo.

👇 Read it here:

https://www.linkedin.com/pulse/part-6-whats-next-what-you-can-do-right-now-lawrence-jordan-ace-zbhfc

05/19/2025

The grind work in post isn’t a badge of honor. It’s a bottleneck.

In Part 5 of The Invisible Shift in Post, we explore how automation and AI tools are quietly reshaping the day-to-day. Handling repetitive tasks, streamlining messy workflows, and giving editors and assistants more space to focus on the real work: storytelling and creative problem-solving.

This isn’t about replacing people. It’s about building smarter systems that support the people doing the work.

And no, you don’t need to be a programmer. You just need to know what’s possible.

👇 Read Part 5 Here: https://tinyurl.com/nhdcppvs

05/16/2025

Post-production is evolving—but our tools haven’t caught up.

Part 4 of my series explores how APIs, automation, and no-code platforms have transformed every other industry… while post is still stuck exporting XMLs and crossing its fingers.

We don’t need to be developers—we just need to understand what’s possible.

🧠 The API Awakening
👇 Read it here: https://bit.ly/3SHlP8c

05/15/2025

For years, post-production has relied on "duct tape" workflows fragile chains of plugins, scripts, and manual fixes just to keep things moving. In this third installment of my "The Invisible Shift in Post" series, we look at how assistant editors became accidental workflow engineers, why these patchwork systems are breaking down, and why it’s finally time to build something better. https://bit.ly/44Aqksw

Check it out, I'd love to hear your thoughts.
Link to Part 1: https://bit.ly/3F056tN
Link to Part 2: https://bit.ly/3S5wae8

05/15/2025

This is the second installment in my 6-part series on the invisible shift happening in post-production and the creative (and career) opportunities waiting on the other side.

In this one, I dive into why our most trusted editing tools, Avid, Premiere, Final Cut, Resolve, were never designed to be open, modular, or automation-friendly. And how that “walled garden” mindset, while once necessary, now holds us back in a world built on APIs, integration, and fluid workflows.

We’re not editing in a vacuum anymore. And the people who understand how to build bridges between tools, or at least walk across them, are going to have a serious edge. Here's the link: https://bit.ly/3S5wae8

If you missed Part 1, you can catch up here. https://bit.ly/3F056tN

And if you’re interested in where all this is heading, I’ve started a free Skool community called AIography, (https://bit.ly/3SzzD4G) where we talk shop about AI filmmaking, content creation, and staying relevant as everything around us shifts.

05/13/2025

📣 The Invisible Shift in Post

Something’s happening in post-production, and it’s bigger than any codec update or software release.

Today I’m posting the first installment of a 6-part series on the next evolution of post-production for film and television.

Ever since the Writers and Actors strikes of 2023, there’s been a profound shift happening across the entire industry, and post is no exception. With the rise of AI, automation, and interconnected tools, the way we work is evolving fast. And yet, so many of the systems we rely on still feel stuck in another era.

That’s why I wrote this series: to look at where we’ve been, what’s changing, and how we, as editors, assistants, and creative professionals, must adapt.

I believe we’re experiencing a shift even more transformative than the move from film to digital. What’s happening now is fundamentally reshaping how we work, how we collaborate, and what it means to be “post.” https://bit.ly/3F056tN

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04/12/2025

🚨 New Feature Alert! 🚨

We just added a chatbot to our homepage — and it's ready to help you 24/7.

Need quick info about our courses?
Want to know what Master The Workflow is all about?
Just click the little chat bubble in the lower right-hand corner of the screen, type your question, and hit send. Boom — answers in seconds.

No need to dig through the whole site. Whether you’re curious about the course, pricing, or how to become an assistant editor — just ask JumpCut (that’s our bot’s name 😎).

12/24/2024

Merry Christmas & Happy Holidays from Master The Workflow! Here's wishing everyone a healthy, excellent and joyous 2025!

12/22/2024

I Blew a Disc in My Back!

Wow, that was painful! 😫 Feeling a bit better now, but that’s the reason why this week’s newsletter was a couple of days late.

Despite that, I managed to get it out, and once again, there’s a ton of news popping in the creative AI space. I encourage everyone to check it out. https://bit.ly/4frckmx

Featured Stories:
• Clean AI Video Model Set to Launch in Early 2025, Targeting
Hollywood Clients
• Google’s Veo 2 Challenges OpenAI’s Sora with 4K AI
Generation
• The Rise of AI-Powered Entertainment Studios: A New
Frontier in Content Production
• Kling AI 1.6 Boosts Realism and Prompt Adherence
• Amazon Studios Executive Champions Human Intelligence
Over AI in Filmmaking

Short Takes:
• Google’s Gemini 2.0: A New Frontier for AI-Assisted Content
Creation
• Cronenberg’s AI Embrace: "The Shrouds" Blends Technology
and Mortality
• Sora’s Debut: AI Filmmakers Grapple with Mixed Results and
Limitations
• “Friends” Actress Lisa Kudrow Voices Concerns Over AI
Filmmaking
• AI’s Transformative Impact on Entertainment Accessibility
• TCL+ Pioneers AI-Generated Films, Sparks Debate on the
Future of Filmmaking
• Pika 2.0: Advancing AI Video Generation with User Centric
Features

Video of the Week:
"Claw Hard" – An AI-Powered Christmas Tribute to Die Hard by Mean Orange Cat. Super creative, utterly ridiculous, and definitely worth watching for a laugh.

Created by Asteria and Moonvalley, launching in 2025 for Hollywood filmmakers

12/13/2024

🎥 AI is Fundamentally Changing Filmmaking.

📷 Want to know how? Then check out my article for the Digital Cinema Society, "Lights, Camera, Innovation: How AI is Shaping the Future of Film Careers."

In it, I break down how AI is starting to influence filmmaking with real tools and actual use cases, and not just in post-production but across the entire creative process.

Yes, the tools are groundbreaking, but they also highlight the enduring importance of human ingenuity and storytelling.

If you’re interested in how AI might shape the future of our industry, or have your own experiences to share,
read the full article here: https://bit.ly/3BhEFOt 👈

I’d love to hear your perspective!

Lights, Camera, Innovation: How AI is Shaping the Future of Film Careers By Lawrence Jordan, ACE Introduction Artificial intelligence is reshaping the film industry, revolutionizing everything from visual effects to on-set workflows. Like the leap from practical effects to CGI or the rise of virtual...