American Marketing Association Knoxville

Highly recommend checking out this new podcast from Ad Age about how and why consumer info is still the way to go when it comes to strategy

How Kayak’s obsession with consumer research shapes its campaigns | Ad Age Consumer research is often used to validate a campaign after a big idea has already taken shape. But when it’s used earlier in the process, it can uncover consumer tensions and behaviors that become the campaign itself. That is the approach taken by KAYAK, according to Carolina (Cueto) Montenegro,...

Want an interesting marketing read to kick off the month of August? Check out the latest cover story-and more-from Adweek today!

The August issue of ADWEEK Is here Creators aren’t just posting anymore, they’re building whole businesses. MrBeast just crossed 500M YouTube subscribers, but the bigger story is what comes after… | ADWEEK The August issue of ADWEEK Is here Creators aren’t just posting anymore, they’re building whole businesses. MrBeast just crossed 500M YouTube subscribers, but the bigger story is what comes after the views. Creators restructuring into parent companies, launching products and studios, and attract...

Access to exclusive job boards like this, and so much more, are just some of the benefits you will get by joining the American Marketing Association today!

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#jobsearch #hiring #jobsearch | American Marketing Association The AMA Job Board has roles for marketers at every level. See what’s waiting for you! ➡️ https://bit.ly/49ERRel

This is insightful info, and advice, that all marketing pros can follow (via Adweek).

John Solomon on Building Brand Momentum When Markets Turn Against You From navigating tariffs and supply chain disruptions to making asymmetric bets on innovation.

For insights like this, and more, check out the Salesforce State of Marketing Report 2026 via the American Marketing Association today!

#personalization | American Marketing Association Personalization is no longer a differentiator, it’s an expectation. With 75% of marketers turning to AI to meet content demands, brands are scaling tailored experiences faster than ever. The shift now is from experimenting with AI ➡️ operationalizing it across the entire customer journey. ✏....

https://www.linkedin.com/posts/adweek_retail-medias-next-evolution-getting-into-activity-7483608611743567876-eY5e?utm_source=share&utm_medium=member_desktop&rcm=ACoAAApt974BGfPifoJlrCwbGrGvOCQ2KxAhHlg

Retail Media’s Next Evolution: Getting Into Content | ADWEEK Retail media sellers like Albertsons Companies, Walmart, Amazon, and Instacart are shifting their pitch from pure shopper-data targeting to creative services—new ad formats and even branded entertainment—to capture more upper-funnel brand budgets as the channel surges toward an estimated $70B in...

FYI!

Get involved with American Marketing Association Knoxville today!

We are looking for a few new board members, including VP of Membership, VP of Programming, VP of College Relations, and more!

If you're a current AMA member and would like to get involved in this capacity, reach out to us today to connect and learn more.

If you're not a current member, but would still like to learn more and get involved with the organization, we'd be happy to discuss learning opportunities and other ways you could get involved including as a volunteer!

Learn more about American Marketing Association Knoxville at https://www.amaknoxville.com/

Have you been watching the World Cup?⚽

#worldcup #foxsports #sportsmarketing | American Marketing Association The biggest takeaway from Fox Sports' World Cup marketing campaign? Even the world's largest sporting event doesn't sell itself. Instead of assuming fans would tune in, Fox Sports spent months building anticipation, creating memorable experiences, and making the World Cup feel like more than a tourn...

Getting ready for a long weekend?

We've got you covered via the American Marketing Association!

Long Weekend Marketer Checklist ✏️ | American Marketing Association Before you head out for the long weekend, take five minutes to set yourself up for a smoother return. A little prep now can help you avoid surprises later, and make it easier to actually disconnect! What's one thing that's always on your pre-vacation checklist? 👇

Where better to look than in our own "backyard" at the Haslam College of Business - UT for some of the latest marketing insights and research! 🎉

Marketing Decisions Shape Consumer Trust and Behavior | Haslam College of Business at the University of Tennessee posted on the topic | LinkedIn Marketing decisions shape how consumers engage with brands, build trust and make decisions. Faculty in the Department of Marketing at the University of Tennessee, Knoxville's Haslam College of Business are advancing research on consumer behavior, AI, digital experiences, sales strategy and sustainab...