05/20/2024
1. Know your audience - Before starting your business you must know who your target market is. Who are you trying to reach specifically? Get clear on your market by studying their thinking and what drives them to buy. Go beyond the demographics. What problems or challenges do they face? Talk to THOSE people.
2. Develop a Unique Value Proposition (UVP) - Your UVP is a major key in your business. It should articulate what sets your product, service, or brand apart from competitors and why it's valuable to customers. Before you set out to market, create a concise UVP statement.
3. Have a solid marketing plan - Once clear on your target market, product/service and business model, devise a strategic marketing plan that will be sure to position your business ahead of your competitors. It helps to complete a competitor analysis to understand how they are positioning their business in the market and learn from their strategies. You can also study their target audience and how they respond to their marketing tactics.
