Synergy Midwest

Look at your next 90 days.

Not your schedule. Your cash.

What revenue has already been collected? What work is required to deliver on it?

Most aesthetics practices don’t have a clear answer.

And that’s where decisions about hiring, new devices, and expanding services start to get risky—because the cash you’re counting on is often already committed.

In the newest edition of The Synergy Circle, Synergy CFO Rob Messerli breaks down the financial blind spot he sees most often and how it shows up in growing practices.

Read the full issue at the link in bio.

Most medical aesthetics practices think they have vendor relationships.

What they often have instead is a purchasing relationship.

A rep checks in. Inventory gets discussed. An order gets placed. Everyone moves on.

That may keep product on the shelf, but it can also mean missing the conversations that actually help a practice grow. The ones around pricing thresholds, retention, consultation quality, and where revenue quietly slips away.

After more than a decade working with aesthetics products and supporting practices across Texas and Oklahoma, Synergy Senior Territory Manager Shelley Schneider has seen a clear pattern.

The strongest practices don’t treat their reps like order-takers.

They treat them like business resources.

In the newest edition of The Synergy Circle, we explore why those relationships matter and how they can influence the way a practice grows. Link in bio.

Many aesthetics practices track revenue closely.

Far fewer track treatment-level margins.

That gap matters more than many owners realize.

Two practices can generate similar monthly revenue and run equally busy schedules while producing very different financial results.

Why?

Because while revenue reflects activity, margins reveal profitability.

Once practices begin looking at margins alongside revenue, the conversation shifts:

- Which services are actually the most profitable?
- Are certain treatments generating revenue but very little profit?
- Are equipment investments being fully utilized?

In last week’s Growth Playbook, our co-founder Josh Schoenbart walks through the financial metric many aesthetics practices overlook and how understanding it can change the way owners evaluate which services actually drive profitability.

Read the full playbook at the link in bio.

We’ve yet to walk into an aesthetics practice that lacks talent.

What we do see, over and over, are small operational gaps that quietly cap growth.

Retention isn’t tracked.
Packages aren’t structured.
Numbers aren’t reviewed quarterly.

Individually, these issues seem small.

But together, they make a meaningful difference.

In last week’s Synergy Circle, we break down the operational habits behind consistent practice growth.

If you’re running an aesthetics practice in the Midwest, this is practical guidance you can apply right away. Subscribe or read it in our link in bio.

Most practice owners know their monthly appointment numbers.

Far fewer can tell you which services actually drive profitability.

Practices fill schedules with whatever patients request, assuming more appointments always means better business performance. Patient demand concentrates around injectables, so that’s what gets booked.

When you factor in labor, time per appointment, and true operating costs, many practices discover that some of their highest-volume services aren’t always their highest-margin ones.

This week’s edition of The Synergy Circle examines:
- Why you need to calculate what your time is worth per appointment
- The missed opportunities when service lines operate in silos instead of supporting each other
- When to address operational inefficiencies that growth once concealed

To think differently about how you view growth and stability, the full breakdown is at the link in bio.

When we first researched the medical aesthetics industry, one gap became immediately clear: manufacturers were under-resourced in the Midwest.

Practice owners heard from their reps way too infrequently, often only at quarter-end, when sales targets needed to be hit.

That approach wasn’t working in the Midwest. So we formed Synergy Aesthetics.

Midwest practices don’t respond to transactional outreach. They reward consistency.

Deliver on your commitments three and four times, and you’ve earned a level of trust that lasts for years.

Today, Synergy has grown to a team of over 20 covering ten Midwest states, supporting practices across a portfolio that now exceeds $30 million in annual revenue.

The latest edition of The Synergy Circle breaks down why showing up consistently month after month matters more than sales-driven outreach in markets where loyalty is earned over time.

Co-founder Brendan Sheil shares:
→ Why aesthetic manufacturers underestimated the Midwest loyalty factor
→ The mindset needed for building decades-long relationships
→ What a “show-me” philosophy means for how businesses operate

Read the full edition at the link in bio.

A provider spent $100,000 in their first year. Equipment, inventory, staff, just about everything except the operational systems needed to run it all.

Two years later, they struggle to answer basic questions about margins or patient retention without spending hours digging through messy data.

The catch-up work will always cost far more than building correctly from the start.

In our second newsletter edition, we share what every practice needs to establish:

1. Product mix strategy — Stop stocking everything. Calculate which services actually deliver margins.

2. Industry-specific operations — Generic tools save money initially but create years of cleanup work.

3. Clear differentiation — Define what makes your practice different before launching marketing campaigns.

With much of the industry’s consulting attention focused on coastal markets, Midwest practices are often left navigating without region-specific guidance.

We’re filling that gap with insight built for Midwest market realities.

Get the full edition of our newsletter at the link in bio.

What a Catch! 🎣

Team Synergy at the National Sales Meeting.

An incredible few days of learning, connecting, and collaborating with our exceptional team. We’re heading home inspired, aligned, and ready to help our customers achieve their growth goals—here’s to reeling in big wins together! 💪✨

Boost Results for Your GLP-1 Patients with Rohrer Aesthetic, Inc. BodyBoost Treatment Bundle! ✨

For under $100K, unlock cutting-edge treatments designed to complement your patients’ weight loss journey:
✅ PiXel8 – FDA-cleared 4MHz RF Microneedling for skin tightening
✅ BodyTone – Bioelectric muscle stimulation for muscle toning and definition
✅ Zimmer Cryo6 Chiller – Enhanced comfort & recovery for PiXel8 treatments

Set your practice apart with real, visible results! 💪

📞 Call your Synergy Aesthetics Sales Representative today!
💻 Visit us online: www.synergyaesthetics.com

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