Synergy Midwest

The Midwest’s only full-service aesthetics company.

We are Synergy, a full-service Midwestern company revolutionizing the traditional aesthetics sales model with our solutions-first approach. We offer clinically backed products, educational services, and custom marketing strategies tailored to every one of our customer’s evolving needs.

08/05/2026

When aesthetics practice owners talk about growth, the conversation usually starts with new patients.

How many came in?
How much business did marketing generate?
What’s happening at the top of the funnel?

Those are important questions, but they aren’t the only ones that matter.

After 17 years in aesthetics, Portfolio Sales Specialist Kevin Maher has found that consistent practice growth comes from focusing on three areas: recruiting new patients, converting existing patients with appropriate solutions, and giving them a clear reason to return.

Kevin explained why these are the three touchpoints every practice should examine when growth begins to stall: link in bio.

07/22/2026

A new promotion every few weeks can feel like strong marketing.

But after a while, it becomes the cost of keeping your schedule full.

The practices Kylie Childs sees creating steadier retention are usually doing something different.

They’ve built systems that give patients a reason to stay engaged without depending on another discount every month.

That’s what a well-built membership program creates: consistency for both the patient and the practice.

Kylie broke down why memberships are becoming one of the strongest retention tools in aesthetics at the link in bio.

07/09/2026

“How can practices better understand what patients actually want?”

Start with the consultation and genuinely listen. Patients will usually tell you what bothers them, but it may not be the first thing you notice clinically.

A patient asking for something “subtle” might really be saying they don’t want anyone to notice they had work done. “I want to look refreshed” might mean they’re worried about looking tired or older than they feel.

The best providers don’t assume. They create space for patients to explain what they’re actually trying to improve, especially early in the relationship.

More from our Senior Territory Manager, Kylie Childs, at the link in bio.

06/24/2026

Would you invest in a $150,000 device without knowing if demand is there?

Most medical aesthetics practices wouldn’t. Many still end up there.

Growth changes how decisions need to be made before it changes the systems behind them.

The schedule fills up. Revenue follows.

And suddenly, instinct isn’t enough to guide what comes next.

In The Synergy Circle, Synergy CFO Rob Messerli explains where decision-making starts to break down and what financial visibility actually looks like in practice.

Read the full issue at the link in bio.

06/11/2026

A successful aesthetics practice requires more than great products.

It needs strong systems, healthy financial performance, patient retention, and a clear plan for long term growth.

At Synergy, we’ve built our business around helping practices succeed in all of those areas.

We also provide access to the largest portfolio of aesthetics products available in North America, serving as a portal to innovation across the Midwest.

Our new website offers a clearer look at the products, resources, education, and strategic support available through Synergy Aesthetics and Synergy Ventures. Link in bio.

06/04/2026

Since 2018, Synergy has supported Midwest aesthetics practices to understand what drives profitability, from pricing strategy to service mix to operational systems. We represent premium products and help practices think differently about growth. By combining curated aesthetics portfolios with practical business frameworks, we equip practices to scale with clarity and confidence.

Hear our story directly from our founders, Josh Schoenbart and Brendan Sheil.

For more information, check out our new website at the link in bio.

05/22/2026

Look at your next 90 days.

Not your schedule. Your cash.

What revenue has already been collected? What work is required to deliver on it?

Most aesthetics practices don’t have a clear answer.

And that’s where decisions about hiring, new devices, and expanding services start to get risky—because the cash you’re counting on is often already committed.

In the newest edition of The Synergy Circle, Synergy CFO Rob Messerli breaks down the financial blind spot he sees most often and how it shows up in growing practices.

Read the full issue at the link in bio.

05/11/2026

Most medical aesthetics practices think they have vendor relationships.

What they often have instead is a purchasing relationship.

A rep checks in. Inventory gets discussed. An order gets placed. Everyone moves on.

That may keep product on the shelf, but it can also mean missing the conversations that actually help a practice grow. The ones around pricing thresholds, retention, consultation quality, and where revenue quietly slips away.

After more than a decade working with aesthetics products and supporting practices across Texas and Oklahoma, Synergy Senior Territory Manager Shelley Schneider has seen a clear pattern.

The strongest practices don’t treat their reps like order-takers.

They treat them like business resources.

In the newest edition of The Synergy Circle, we explore why those relationships matter and how they can influence the way a practice grows. Link in bio.

04/27/2026

Many aesthetics practices track revenue closely.

Far fewer track treatment-level margins.

That gap matters more than many owners realize.

Two practices can generate similar monthly revenue and run equally busy schedules while producing very different financial results.

Why?

Because while revenue reflects activity, margins reveal profitability.

Once practices begin looking at margins alongside revenue, the conversation shifts:

- Which services are actually the most profitable?
- Are certain treatments generating revenue but very little profit?
- Are equipment investments being fully utilized?

In last week’s Growth Playbook, our co-founder Josh Schoenbart walks through the financial metric many aesthetics practices overlook and how understanding it can change the way owners evaluate which services actually drive profitability.

Read the full playbook at the link in bio.

04/13/2026

We’ve yet to walk into an aesthetics practice that lacks talent.

What we do see, over and over, are small operational gaps that quietly cap growth.

Retention isn’t tracked.
Packages aren’t structured.
Numbers aren’t reviewed quarterly.

Individually, these issues seem small.

But together, they make a meaningful difference.

In last week’s Synergy Circle, we break down the operational habits behind consistent practice growth.

If you’re running an aesthetics practice in the Midwest, this is practical guidance you can apply right away. Subscribe or read it in our link in bio.

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Website

http://Synergyaesthetics.com/

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