Bethany Joy Writes - Conversion Copywriting - Target Audience Analysis

02/13/2024

WHY do I have a dozen strangers in my DM's trying to sell me something today to "fix" my social media content?

Do they think they are wooing me with that kind of flattery? 😆

Shaming your potential clients is not a vibe.

But also...the amount of TIME they are putting into cold messaging ain't it for them either.

I wish I could have articulated this when I started my business:

I cannot put a price on my time
..because there is no amount of money that is worth selling my attention away from my kids. It's my most precious commodity.

Once I came to understand that, my approach to building my business was changed forever.

⚡ Now, I protect my boundaries.

⚡ I give myself permission to skip tactics that make me feel sleazy.

⚡ I serve my clients in ways that also serve MY family.

👉🏻 And I can honestly say that it isn't about your money. 👈🏻

We can have authentic conversations and really get to know each other on a deep, personal level.

Because I'm not trying to sell you anything under the pretense of caring about you.

From one busy mom with trust issues to another, I genuinely want to help you build your business in a way that honors your roles as a wife and mom
..and you NEVER have to buy a single thing from me to make that happen. I would LOVE to add you to my circle.

Because that's what authenticity means.

💟 Follow for more mom + biz life encouragement and practical tips.

02/05/2024

Am I allowed to say this here??

My home is not perfect. I have 107 year old water-stained wooden floors.

And as a homemaker 1st, and a business owner 2nd, if I spent my time comparing my home to the homes on this platform, I'd never overcome my shame.

Instagram used to serve me toxicity on a silver platter. I dreaded posting for business.

Just sucked the joy right out of me. And I stopped posting for 18 months because of it.

But you know what?
Business didn't stop.

Because creating impressive content was never the key to finding my dream clients.

Connection was. Community was.

And here's what I learned. 👇🏻

When I stopped obsessing over what I wanted to GET out of posting content (*cough* vanity metrics)...

And started only focusing on how I can truly SERVE here, it literally changed everything.

👉🏻 Showing up became fun again 😲...I never thought I'd be able to say that.
👉🏻 I finally started connecting to people I genuinely enjoy.
👉🏻 and I began feeling like I could be my authentic self.

And once that happens, mamas...

Once you can truly get out of your head and out of your own way...

Showing up here won't feel so overwhelming anymore. ♡

I firmly believe that as moms who are trying to make an impact, we need each other.

So if you're struggling with your Insta-worth, I hope you'll reach out to me. I'd love to encourage you and share what I've learned about running an online business as a full-time mom.

(P.S. If you’re a large family, homeschool, or traditional mom running a business in , I’d also love to connect just because.)

Follow for practical strategies on running a growing business in a busy household.

# momssupportingmoms

09/13/2023

Brilliant marketing. 👏 Well done.

09/08/2023

You never forget the name of the doctor who refused to listen to what you know about your own body when you're in the middle of a miscarriage...

Nor the doctor who threatened your husband's career to pressure you to take a chemo-based drug that you didn't want.

Col. Sundborg, this blog is for you.

If you want to kick your blogging up a notch, reach out. 🤝

Discover the power of building a dream team of fertility specialists and wellness professionals to guide you through your infertility journey.

09/01/2023

Yesterday I submitted a blog for a client that is probably my favorite blog I've written so far. For the sake of SEO, I linked the CDC to build ranking authority and the only note that the client gave me is that she "wouldn't change a thing except the CDC because she doesn't trust 3 letter acronyms."

My response: ok, that's totally fair.

08/08/2022

If you want to run a successul business, you gotta embrace failure.

Don't just fail once, fail often. And then get back up and do it better.

You have to enjoy the journey, guys! Celebrate the highs and learn from the lows. But just don't stop!

08/03/2022

Whether or not they remember your name is all in how you play the game!

Sometimes it seems like other brands are skyrocketing to success all around you. And you want your brand to be seen, recommended, and remembered too
..BUUUTTTTT you're not playing the game right.

What do your website, social media posts, blogs, and promotions all need to reach your target audience?

Optimization!

Without a solid SEO strategy in place, you are making it reslly hard to find you and what you're selling.

And while hiring an SEO-knowledgable copywriter to write your website and sales copy is ideal for the highest impact, you can DIY a lot of these efforts all on your own.

👉 Swipe to find 8 tips to SEO Best Practices that you can start implementing RIGHT NOW to boost your reach and start playing with the big dogs!

P.S. 🔖Don't forget to save this post, so you don't lose the info. 😉

08/02/2022

If you are one of the 32% of people whom left the workforce to start a business last year, you might be starting to realize how important it is to have a good support system to run it like a well-oiled machine.

That's where freelancers come in...

thequotebibles • Original Audio

08/01/2022

One year ago, my life was turned upside down. 

My husband needed to make a major pivot in his career. We wanted to create our own business together. And I wanted to write again. 

So we crafted a plan...

Step 1: I'd go back to work for 12 months and the Professor would park his semi to come home to play Homeschool Dad.

After 9 years as a stay-at-home mom, I wanted to be as near as possible
..so I tried out a job that was a half mile from our house and completely outside of my skillset.

But I focused on the end goal: freedom.

I determined to make use of every second of that year. And I got my butt to work. Every day, I brainstormed pages of ideas and notes one spare moment at a time.

I wrote in the evenings and on the weekends. I worked with a mentor. I started taking classes and reading books about marketing. I devoured every bit of info I could get my hands on.

I wrote for trade. I wrote for free. And one day, I got my first paying client. 

That client was exactly what I said my target client was. Which is how I found out how WRONG I was about what I wanted to write and who I wanted to write for. 🤦‍♀️

The point is...

Starting a business is way harder than you think it's going to be. You have to be willing to sacrifice a lot and work harder than you ever thought you could. You have to fail...a lot. And then you have to try to do it better.

And before you know it, your year is over. It was the hardest year of my life, but I am so grateful to myself for not giving up.

So now I ask you, what do you have to show for your last year of efforts? 🧐

If you started right now, where could you be in 365 days??

Step 1: Let's make a plan.

Does this resonate with you? Let me know below, so I can cheer you on!

07/28/2022

Do you guys follow me on IG yet? Come hang out with me in stories for lots of BTS and marketing tips!

Bethany | Copywriter + Target Audience Analyst shared a post on Instagram: "Oh Sweetie, you don't have to do everything all by yourself! You are so TALENTED and it's hard to trust others to be as good at their jobs as you are at yours. But would you rewire your own house or hire a professional? 🤔...

07/28/2022

🎶 It takes two to make a thing go right. 🎶 

 By now, you might have noticed some weird number theme going on with my posts the last couple weeks. Totally confusing, I know!

And right after I promised I'd stop posting confusing content. 🤦‍♀️ 

But if you hop over to my profile grid, you'll see what's really going on:

IT’S A COUNTDOWN!

And it's almost over.

Since you can't just show up to a party uninvited, I have taken the last 2 weeks to carefully nudge myself back into this space.

I've spent the time talking to people, assessing what value I can offer that would stand out in the noise.

So what happens once we get to 1?

Well, that's when I start introducing what we're really all about and how you can work with us

…and of course an onslaught of daily marketing tips should be expected.

So why do I keep saying “us?”

Well that's because I'm not the only one behind the curtain. I can't take all the credit for the business I have built over the last year

…and not for any amount of growth and success I've had.

And this is because of my business partner and my best friend.

Meet the Professor. (Swipe for the visuals.)

I call him that because he is the smartest man I've ever known. He has this combination of intellect and intuition that makes him some kind of mad genius. His background is in psychological marketing. And he has successfully run his own transportation company for several years.

And for some reason our clients love him. (Probably more than me because of his clever wit.)

There is no one in this world who pushes me to be who I want to be…

(And keeps me laughing the whole time) the way he does.

So you might as well know right from the start: we are a packaged deal. 👫 

Swipe for a laugh from my own personal nutty professor.

07/26/2022

HOT TAKE! Not all writers make effective copywriters.

Here's a quick cheatsheet with 3 clear signs that a copywriter is EXCELLENT at their job.

🧐 Intense Curiosity

This is arguably the most important indicator of their potential. It'll be easy to spot a curious copywriting candidate because they will be armed with tons of questions about your business and their blog samples will be filled with juicy research.

🥰 Deep Empathy

When you read over a candidate's sample work, look for the emotional connection to their reader. Are they selling a bunch of boring features or reminding the reader of a memory, a hope, or a desire?

A strategically written campaign leads the reader to take one important action: to buy something.

📑 Killer Systems

Copywriters who are efficient have impressive systems in place. Like this:

A. Maybe they work a month ahead to give the creative juices time to ripen.
B. Maybe they batch their social media content or write a month of emails on the same day every week.
C. Maybe they only take client calls after noon because they like to write in the mornings when their minds are fresh.

This is the most important conversation when I am deciding if a client is a good fit. You should know how a copywriter works - and if that works for YOUR system.

And there you have it - 3 signs a copywriting candidate is going to give you results!

Comment below to tell me which copywriter's system would be a NO-GO for you? A, B, or C?