08/14/2026
In 1952, at the Waldorf Astoria Hotel in New York, a simple napkin became the birthplace of an icon.
Ferry Porsche and importer Max Hoffman sat together and sketched what would become the Porsche crest — a symbol that would go on to represent performance, heritage, and engineering excellence around the world.
What started as a quick drawing in a hotel conversation became one of the most recognizable emblems in automotive history.
It’s a reminder that big ideas don’t always begin in studios or boardrooms — sometimes they start in the most unexpected moments, with a pen, a napkin, and a shared vision.
