Chiropractic Foundations

10/09/2026

8 Visits a Year?

The average chiropractic patient sees their chiropractor only about 8 times a year.
Do you honestly think that is enough care?

Think about that for a moment.
We live in a world of physical stress, emotional stress, long hours sitting, phones, computers, poor sleep, poor nutrition, and lifestyles that continually challenge our health.

And the average chiropractic patient is getting checked about 8 times a year?

Doctor, let me ask you a personal question:
Is that how often you believe YOUR family should be checked?
If not, why are our patients different?

Maybe the bigger question is not how many new patients you’re getting.
Maybe it's why so many of your patients are leaving?
Did they get better and decide they were "fixed"?
Did their insurance stop paying?
Did finances become an issue?
Did they simply never understand why chiropractic should remain part of a healthy lifestyle?
Or did we fail to educate them on the value that regular chiropractic care brings to the table?

There's an old saying:
"A person with their health has many dreams. A person without their health has but one."

Perhaps our job isn't simply to get people out of pain.
Perhaps our job is to help them understand the value of protecting their health before they lose it.
That's education.
That's retention.
And that's how we get chiropractic to more people.

10/08/2026

Many, if not most, chiropractors don’t really understand a dual fee system. Here’s my answer:
Some chiropractors do offer two different rates for the same service — typically a higher “insurance” rate and a lower “cash” rate — but this practice, called a dual fee schedule, is legally and ethically risky in many states and can violate insurance, anti‑kickback, and Stark Law rules. Not sure about your state? Ask your Board for a definition. Want more protection? Click the link for more information that won’t cost you a penny and could save you lots of problems down the road.
https://www.chiropracticfoundations.com/chiropractic-lifecare-of-america

10/07/2026

Imagine finding out that during your very first year in practice, the AMA is actively trying to destroy you and your profession. Here’s chiropractic’s version of the David and Goliath Bible story: https://vimeo.com/1227503554/277a9e6eb6?fl=ip&fe=ec&share=copy. It’s the story that most students will never hear in school! Our message matters!

Learn a great history lesson here...one that has been all but forgotten.

10/06/2026

https://www.chiropracticfoundations.com/optin-connect-dots

10/05/2026

Why Do Your Patients Leave?

Have you ever really stopped to think about it?
Did they get better?
Did they get worse?
Did their adjustments hurt?
Could they no longer afford care?
Did their insurance run out?
Did they simply stop seeing the value?
Or did they feel like you stopped caring?
Or did they just...disappear?

Here's the bigger question:
Do you actually know why they left?

After almost 50 years in practice, I've learned that patients rarely leave for no reason.

And once you understand the reasons, you can begin creating systems to address them.
Better communication.
Better adjustments that don’t hurt.
Better patient education.
Better follow-up.
Better financial options.
Better doctor/patient relationships.

Remember, it costs a lot less to keep the patients who already know and trust you than it does to have to continually replace them with new ones.

So instead of always asking:
“How do I get more new patients?”
Maybe we should occasionally ask:
“Why am I losing the ones I already have?”
Work toward creating patients who grow to understand chiropractic, value their care, and want chiropractic to remain part of their lives.
Build lifetime relationships—not revolving doors.
You'll build a better and bigger practice.
And I think you'll enjoy coming to work a whole lot more.

Our message matters!

10/02/2026

Larry Bird, a Hall of Fame basketball player and one of the three best basketball players ever, would always tell himself that if he wasn’t practicing on the court, someone else was, so that he could beat Larry. That’s what you call motivation.
If you saw Wednesday’s video, you saw the difference between having a purpose and living one. I learned a big lesson that weekend about how to become a winner: simply knowing that if I outworked everyone, I could succeed in my craft.

Years later, when I saw another problem in chiropractic that I believed needed solving, I used that same lesson. That problem eventually became Chiropractic Lifecare of America. But we'll get to that story soon.

09/30/2026

I had the honor of traveling to Washington, D.C. with Dr. Sid a few years ago for a legislative week, trying to convince Congress that our servicemen deserved chiropractic care. Watch this video and see what happened: https://lnkd.in/esJ2ysun

https://vimeo.com/1222347678?share=copy&fl=sv&fe=ci

Our customer support team is available to help 24/7. Enterprise members also receive dedicated account managers and a guaranteed uptime SLA.

09/28/2026

Find something in chiropractic that's bigger than you.
Something worth getting up early for.
Something worth staying up late for.
Something you still care about when nobody is watching.
And then go after it.
Because having a big dream isn't enough.
You’ve got to work it, every minute you can.

09/25/2026

I will sell chiropractic, serve chiropractic and save chiropractic, if it will take me 20 lifetimes to do it. I will promote it within the law, without the law, in keeping with the law or against the law in order to get sick people well and keep the well from getting sick.” B.J. Palmer
That is called conviction to a principle. Want to survive, thrive, and have people lining up to see you? Adopt it into your game plan!

09/23/2026

The most devastating day of my career and how I turned it around: A must watch for every student!

Our customer support team is available to help 24/7. Enterprise members also receive dedicated account managers and a guaranteed uptime SLA.