Chiropractic Foundations

04/24/2026

Something to think about:

There is a moral obscenity in watching modern chiropractic leaders invoke public protection, excellence, transparency, and professionalism while pushing a governance model that would have horrified the chiropractors who sacrificed their freedom for this profession.

The pioneers did not go to jail so that a private testing corporation could become the unavoidable gatekeeper of licensure.

They did not go to jail so that an accreditor could use that testing corporation’s exams as leverage over schools.

They did not go to jail so that a federation of licensing boards could coordinate regulatory culture across the states and then merge into the testing monopoly.

They did not go to jail so that students could borrow federal money, pay excessive exam fees, graduate underprepared, and enter a profession whose leaders tell them the answer is more centralization.

And Herbert Ross Reaver certainly did not go to jail so that chiropractic’s own leadership could reproduce the very logic of monopoly, exclusion, and institutional control that early chiropractors resisted.

Dr. Matt McCoy

03/30/2026

Hey, if you bought the book but didn't download the eBook that is included and shows how you can use it all day long in your office, you can do it here. It's full of suggestions that can help educate your patients, your staff, and whoever else you can communicate to. It's free and can literally turn your practice around! And check the prices on bulk ordering the book itself. It's almost at cost!

Listen, if everyone knew about what we do, there would be a mile-long line out your door. So let's make sure they know!

This simple, affordable tool helps patients begin to understand chiropractic, before they ever step into your office.It turns uncertainty into confidence - and confusion into clarity. Created by Dr. Rick Franks after nearly 50 years in practice, The World’s Best Kept Health Secret, gives doctors a...

03/06/2026

Thank you all so much for the kind comments on my new book! I just hope and pray that we can get this information to many more people and change their lives. If you haven't checked yet, I have made it possible for bulk ordering at a much reduced price.

After you visit this link, you'll see a pop-up message about a FREE eBook with ideas for how to use it to help educate your patients. Thank you again!

This simple, affordable tool helps patients begin to understand chiropractic, before they ever step into your office.It turns uncertainty into confidence - and confusion into clarity. Created by Dr. Rick Franks after nearly 50 years in practice, The World’s Best Kept Health Secret, gives doctors a...

02/27/2026

Tip of the day: Table talk

When a patient is getting great results and is speaking very positively about TIC, simply say, "I know. And if everyone knew how well this worked, there would be a mile-long line at the front door! I know you're telling others, right?" Then wait for their answer. More than likely, they'll bring up a friend whom they've been talking to, but haven't been able to get to come in yet.
Follow up and give them a book to gift to their friend. It's as simple as that! Click here for bulk orders. Is a new patient worth an $8 investment? Your call.

This simple, affordable tool helps patients begin to understand chiropractic, before they ever step into your office.It turns uncertainty into confidence - and confusion into clarity. Created by Dr. Rick Franks after nearly 50 years in practice, The World’s Best Kept Health Secret, gives doctors a...

02/25/2026

Doctors and Students: This is a must watch movie if you want to get more ammunition for what we do. And if you're a doctor who wants to become more medicalized, you REALLY need to watch this. Please! https://www.facebook.com/themahamovie. Don't wait, as it has already started. No charge either. Just incredible information and history lessons here.

02/25/2026

I didn't get into this until I started school at 26. So, starting out at 29, I realized I had a decision to make about which way to go in my "new" career.
I realized that the general public knew next to nothing about what we do. We were back doctors or quacks. And I really can't tell you how many times we were called that 45 years ago.
So, I made a personal decision: I decided that my purpose was NOT to prove to the physical scientific world that I was physically scientific. My job was to get chiropractic to people and let the scientists do the other part.
Fortunately, we have some very dedicated people in our profession, and Chiropractic has come a long way in its scientific findings over the past 5 decades. And like electricity, we know it works, but to prove it? That's a different story.
I decided that rather than wait until we can "scientifically" prove it, I was going to get it to as many people as possible. And hopefully, one day, our scientists can really prove it beyond debate. Until then, I'm going to get it to whoever wants it.

02/20/2026

The two greatest tools you need to succeed in practice...
1. Know how, where, and why to adjust.
2. Know how to tell the story.
This free eBook will help you get your message out there.
Don't give up, Dig in! God gave you the power in your hands. You just have to learn how to communicate it.

This simple, affordable tool helps patients begin to understand chiropractic, before they ever step into your office.It turns uncertainty into confidence - and confusion into clarity. Created by Dr. Rick Franks after nearly 50 years in practice, The World’s Best Kept Health Secret, gives doctors a...

02/20/2026

Schools teach you how to pass tests. Chiropractic Foundations teaches you how to become a highly successful Chiropractor, saving thousands of lives. Taught by the leaders in our profession. They paid the price. Why are you waiting?

02/17/2026

Be sure to add this to your "Must Read" list.

The Forgotten History of D.D. Palmer's Chiropractic Disciples: Biographies of the First Students Who Transformed Chiropractic and Influenced ... Historical and Philosophical Series)

https://a.co/d/5OsrRHO

Be sure to check out ChiropracticFoundations.com/store if you want more content like this.

From the authors of Palmer Chiropractic Green Books: The Definitive Guide comes The Forgotten History of D.D. Palmer's Chiropractic Disciples, the first comprehensive study of twenty-three pioneers who learned directly from D.D. Palmer between late 1896 and 1902. This groundbreaking research reve...